Interested in leading aggressive growth in brand awareness, expansion to new markets and creative use of traditional media as well as unique social networking opportunities
All corporate marketing, advertising, literature, public relations, sales aids/programs, creative management, writing projects, promotional development and application.
Resume – Creative Marketing and Advertising Professional
Allen Taylor Duck
404 Highway 57 West
Ramer, Tennessee 38367
Home: 731-645-6176 Cell: 901-481-2796
Education –
Bachelor of Arts – Advertising Journalism – The University of Memphis
Second Language -- Spanish
#1 Employment History -- 1992 To Present:
Advertising, Promotions, Marketing Manager For Heartland Building Products – Major Manufacturer of Vinyl Siding, Soffit and related Accessory Products for the Building and Remodeling Industries
Responsibilities –
Full responsibility for all Heartland corporate advertising, promotions and marketing activities, including:
• $1,000,000 plus budget oversight.
• Development and maintenance of extensive array of sales aids – literature, sample cases, product sample packs – creative selling tools and unique selling programs directed at the homeowner for in-home presentation by siding dealers and contractors as well as special promotional sales aids and specification tools for builders and architects, including customized individual dealer selling programs.
• Individual product and product feature concept development and branding as well as overall Heartland corporate brand identity maintenance to the building and remodeling industry including independent wholesale distribution.
• Specific development and maintenance of branding identities for the following Heartland products – Ultra Premium, Autumnwood, Satin Ensemble, Arbor Glen, Heart Tech, Board ‘n Batten, Cedar Peaks, Rustic Shades, CedarMAX Thermal Siding, Cedarbrook Shake, Woodhaven Hidden Vent Soffit, Cyclonic50 and Visionary Accents.
• Concept development, coordination and direction of all art and production activities of Heartland’s full service advertising agency.
• Supervision and maintenance of the Heartland corporate website.
• Development, coordination and direction of all public relations, publicity and product press release activities to the public, the trade media and the industry.
• Coordination and direction of corporation displays and trade show activities including separate display program for Heartland 25-man sales force and 290 independent wholesale distributors.
• Coordination and direction of activities of Heartland’s trademark attorney and maintenance of all Heartland trademarks for products and specially branded product features as well as patents.
• Provide marketing and promotion assistance to individual Heartland customers – distributor and dealer – as needed for their own marketing initiatives.
• Purchasing and development coordination for all sales and marketing related printing, audio and video production and free lance art projects.
Other Corporate Responsibilities –
1999 – Present
ISO Management Representative for Heartland’s Quality Management System
• Coordinate activities of 25-member ISO Internal Auditing Team
• Re-wrote Heartland’s ISO Quality Manual and ISO Quality Procedures and Work Instructions pursuant to obtaining successful upgrade to ISO 9001 – 2000 upgrade with zero non-conformances.
1996 – Present
Member of Heartland’s Product Development Initiative Team
• Responsible for the development and implementation of new products and the upgrading and improvement of existing products.
2000 – Present
Member of Heartland Discovery Team
• Responsible for the development and maintenance of 1-year and 5-year Quality Plans for internal continuous improvement
Corporate Honors –
Only two-time recipient of Heartland’s Customer Service Champion Award
• 1996 and 2003.
#2 Employment History -- 1969 To 1992:
Merrill Kremer Advertising Agency, Inc. – Memphis, Tennessee- based full service advertising agency
Responsibilities In This Job –
• Creative concept and copy development for a wide variety of consumer and trade clients in all advertising media including: newspapers, consumer and trade magazines, radio, television, outdoor, direct mail.
• Development and design supervision of product specification literature and catalog sheets for a variety of industries.
• Creative direction and supervision of art department activities.
• Photography supervision.
• Radio and television commercial production direction.
• Print production processes.
• Local and national media placement.
• Talent and model casting for audio, video and print projects.
• Client contact and service representation.
Ad Agency Client List – Companies I Have Provided Advertising And Marketing Creative Services As Clients:
Distribution –
Ideal Chemical Co. – Chemical and Laundry Supplies
O’Neil Distributors – Sunglasses and Cosmetics
Harnden & Thorton – Agri-Chemicals
AT Distributors -- Carrier Air Conditioning
Insurance –
E. H. Crump & Co. Insurance Agency
Crump Aviation Underwriters
Crump Excess/Surplus Lines
Crump Benefits
E. H. Crump Companies, Inc.
Treadwell & Harry Insurance Agency
Telecommunications –
Steven K. Taylor & Associates
Telecommunication Systems of America
Cellular One of Memphis
Financial –
First Federal Savings & Loan
The Bank of Greenwood – Mississippi
Murdock Acceptance Corporation
Automotive –
Foster Pontiac/Mazda
Foster AMC/Jeep
Pontiac Dealers Association of Memphis
Buick Dealers Association of Memphis
Manufacturing –
Master-Bilt Products – Refrigerated Display Cases and Warehouses
Steelcraft Corporation – Industrial Air Filtration Systems
The Jordan Companies – Aluminum Windows
Kraft Food Ingredients – Food Products
Services –
Commonwealth & Associates – Healthcare Computer Programming
Film Transit – Regional Trucking and Package Delivery
Mechanics Uniform Service – Commercial and Industrial Uniform Programs
Milton Q. Ford & Associates – Media Properties Brokerage
Retail --
United Paint Company – Consumer and Commercial Paint Stores
Duck’s Carpets – Consumer Carpet Stores
Turner Dairies – Milk, Ice Cream and other Dairy Product for Regional Home Delivery and
Grocery Stores
Community –
Memphis Symphony Orchestra
Exchange Club of Memphis
Other –
WREG-TV Memphis CBS Affiliate – Special Projects
Honors and Awards –
1969 -- Charter Member – Alpha Delta Sigma – University of Memphis
1976 – President – Journalism Alumni Association – University of Memphis
1980 – President – The Exchange Club of Memphis
1980 – Exchangite of the Year
1980-1982 – Director – Tennessee District Exchange Clubs
1981 – Outstanding District Director – Tennessee District Exchange clubs
1987-1988-1989-1991 – Editor – Best Bulletin Award – Tennessee District Exchange Clubs
1976-1992 – Publicity Chairman – Crime Prevention Week – Memphis and Shelby County
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