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Rocco “Rocky” Minichiello 645 Irvine Ave.
Newport Beach, CA 92663
949/646-0857 Home
949/375-4432 Cell
949/646-2959 Fax rminichiello[at]gmail.com
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Summary of Qualifications
• 30 Years in Concrete Business
• More Than 10 Years of Management
• History of Increasing Sales Through Distribution
• Outstanding Leadership, Communication, Training Skills – Detail Oriented
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2005 to 2009
Western Market Manager
U.S. Mix
Denver, CO.
• Responsible for Sales in CA, Nevada, Arizona and Hawaii Markets
• Work with Distributers, Contractors, Architects and Engineers to Increase Sales and Specifications in Markets
• Sales Increased to make Necessary Addition of New Plant in Fontana, CA
• Pioneered Hawaii Market from Zero Sales to 2nd Largest Producer Behind CA
2002 to 2005
Product Manager /Concrete
Fortifiber
Reno, NV
• Responsible for Sales Nationally of Vapor Retarder Line
• Develop New Line of Polyolefin Products to Meet ASTM E 1745 Criteria for Class A,B and C
• Develop Sales Plan to Increase Business and Market Share Through Distribution, Architectural Specs and CEU Presentations
• Increase Sales by 15% with 34% Gross Profit
1995 to 2002
Sales manager/ Concrete Products
W.R. Meadows
Pomona, CA
• Directed Sales in Orange, San Diego, Riverside and San Bernardino Counties
• Worked with Key Decision Makers in Distribution Market
• Increase Sales by 30% between 1998 and 2002
• 1997 Salesman of the year
1983-1995
Vice President/ Post Tension Concrete
Shaw and Company
Chino, CA
• Responsible for all Sales and Marketing
• Hired and Trained Sales and Installation Professionals
• Worked with all Major Home Builders in CA
• Increased Sales by Implementing Installation of Post Tension Concrete as well as Extruding and selling Product
1981-1983
Estimator/Curb and Gutter
L.J. Davis Company
Orange, CA
• Directed Estimating Crew
• Worked with general Contractors
• Increased sales by adding Residential Work to Existing Commercial Work.
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1979-1981
Sales
Transit Mixed Concrete
Anaheim, CA
• Responsible for sales in Small Contractor Networks
• Increased Sales 45% First Year
• Rookie Salesman of the Year 1979
Education
• Long Beach State University
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