Public relations and corporate communications management
Ford Kanzler P.O. Box 2236 El Granada, CA 94018
650/726-4243, ford[at]prsavvy.com
Profile:
I’m a technology marketing professional offering strong management experience within public relations agencies and corporations of all sizes who focuses on outcomes rather than just process. Besides being demonstrably effective in counseling management, interacting with media and market analysts I have proven abilities in creating programs with well-differentiated strategies, implementing tactics that propels revenue growth, expands market share and increases competitive advantage for startups as well as established international companies. I’m an avid student of evolving marketing and PR techniques, a highly effective writer and a fun guy to work with.
Demonstrated success in market share and revenue growth through strategic, demand triggering communications campaigns
∑ Created start-up PR campaign resulting in a $20M venture investment
∑ Led campaign driving mind-share and credibility resulting in acquisition at 4X valuation
∑ Spearheaded corporate repositioning leading to 200% stock price increase
∑ Generated thought leadership publicity for executive management achieving millions of target audience impressions, driving increased company awareness and profitability
Goal-oriented entrepreneurial leader with well-developed business acumen and multi-functional management abilities.
∑ Trained, mentored and counseled communications teams and executive managers
∑ Created successful multi-market PR campaigns supporting 30 percent sales growth
∑ Led new business development efforts achieving $1M+ in agency annual billings
∑ Founded and managed a public relations firm profitable for over five years
PROFESSIONAL EXPERIENCE
Marketing/PR Savvy, El Granada, CA – Managing Partner 2008 – 2009
∑ Consultancy applying over 30 years technology experience to effectively engage clients with their business communities by creating and communicating clearly differentiated positions employing a range of on- and off-line publicity strategies and tactics
∑ Content developer, writer, editor, executive coach and marketing counselor: AuthorStream, XtremeData, Inc, Mitrionics, WiZQ, EcoNexus and others
Global Fluency (formerly Neale-May Partners), Palo Alto, CA - Senior Director 2007 - 2008
∑ Led and mentored four tech client account teams resulting in coverage in Forbes, Wall St Journal and the LA Times and many other top-tier national media
∑ Provided overall editorial support and writing services for five key clients
∑ Guided staff in executing contributed article programs resulting in 8 articles in 4 months
Altera Corporation, San Jose, CA - Manager, Public Relations, End Markets 2005 – 2007
∑ Created, planned and implemented effective communications strategies and PR campaigns for eight vertical market business units of this $1.8B semiconductor leader
∑ Guided and mentored a team of over 30 marketing executives in creating highly-focused PR campaigns with content tailored to seven specific vertical market segments
∑ Directed, executed and measured multi-faceted PR campaigns including analyst relations, news and feature content development, media relations and partner co-op publicity efforts
∑ Generated targeted content resulting in 40+ contributed articles during 2006 creating 1M+ target audiences impressions
Atmel Corporation, San Jose, CA - Manager, Corporate Public Relations 2004 – 2005
∑ Developed and implemented corporate and product marketing PR plans and programs for this $2B multi-division semiconductor maker, where none existed previously
∑ Initiated and implemented company’s first differentiated communications strategy
∑ Managed production of all news output, winning consistently increasing target media coverage which out-pulled advertising responses 3 to 1
∑ Led and trained 15 member international Marcom team in effective, unified PR practices
∑ Drove contributed article, speaker placement and research analyst relations programs creating an over 800 percent increase in publicity results
∑ Greatly exceeded management expectations in job performance and program effectiveness
NetManage, Inc., Cupertino, CA - Public Relations Manager 2001 - 2004
∑ Initiated and lead corporate re-positioning
∑ Executed introductory press tour reaching 3.2 million circulation media in first 60 days
∑ Developed and implemented company’s first corporate re-branding campaign
∑ Managed and directed PR budget focused on strategic effectiveness
Marketing/PR Savvy, El Granada, CA, VP Account Services 1995 - 2001
∑ Founded and managed profitable PR firm with satisfied tech clients including:
VIA Technologies, Sierra Imagining, Trident Microsystems, Clairvoyant Software and others
Miller/Shandwick, Mtn. View, CA - Account Supervisor 1994 - 1995
∑ Instrumental in winning annualized business totaling over $1M in first 9 months.
∑ Managed three major agency accounts ( Hyundai, Conner Peripherals, and Adaptec)
RELATED EXPERIENCE
Oak Ridge Public Relations, Cupertino, CA,
- Partner 1988-94
Franson & Associates Public Relations, San Jose, CA, Account Supervisor
Anova Electronics, Foster City, CA – Director, Marketing Communications
Ampex Corporation, Redwood City, CA – Public Relations Manager,
ICP Newspapers, South San Francisco, CA, - Newspaper Reporter/Writer
Sierra Club Bulletin, San Francisco, CA, - Assistant Editor
San Jose State University, Santa Clara University graduate schools of business - Lecturer
Education:
Post-Grad study:
∑ Investor Relations & Financial Marketing, Golden Gate University
∑ Business Administration, Marketing, Stanford University
∑ Journalism & Broadcasting, SF State University;
BA, American Literature, Cal State University, Dominguez Hills
Awards:
PRSA "Eddy" – for campaign creativity
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