ALLEN GUTWIRTH

Public Relations, Promotion, Writer. Placement.. Marketing, Special event & D M
CAREER GOAL IS: To acquire position as a member of the senior management team where I May contribute unique marketing and public relations strategies which increases Corporate Sales, and profitability. Maintaining strong budgetary guidelines through intelligent Spending.
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EXPERIENCE:
VICE President of Marketing & Sales
1988-Present: Elaine Lewis International..
• Space Planning Interior Design Firm
• Created and implemented marketing campaigns for both trade and consumer press.
• Developed Format concepts for local and national TV exposure. All campaigns were targeted to increase Commercial and residential client base, through my efforts billing went from $7.5 million to $20 million annually.
• Supervised staff of thirty.
• Developed and implemented direct mail Campaigns and created a telemarketing unit.
• Packaged and negotiated an agreement for Ms.Lewis which resulted in a major advance and the release of her book Less Is More- a Practical Guide to Maximizing the Space in Your Home- Publisher- Viking Press.
• Conceived the Public relations effort to launch the book in all media.
Created website: www.elainelewisinternational.com

Vice President of Marketing & Sales
1984-1988: Beefsteak Charlie & Bombay Palace Companies
• Developed and implemented multi-million dollar campaigns and public relations efforts tied to seasonal
• (125 full service relaxed dining throughout the eastern seaboard)
• Responsible for in-house advertising agency with a staff of six. Supervised media buys, and developed marketing and sales promotion campaigns for affiliated theme restaurants.
• Promotions. Produced new television and radio spots.
• Developed tie-in promotions with various Vendors.
• Supervised campaigns for the franchise group; designed industry trade shows.
• Created monthly themes for the chain. Conceived a sports bar theme with Jerry Rice of the San Francisco 49ers under the BEEFSTEAK CHARLIE BANNER.


• Interfaced closely with Purchasing and operations to develop cost saving programs using barter to purchase food, Furnishings and kitchen equipment.
• Developed "BARTER" opportunities which increased the Reach of advertising dollars.
• Launched The Chatwal Budget Hotel Group. Developed and implemented marketing Campaigns targeted toward foreign tour group operators. Attended Utell and ITB in Berlin.
Moved 95% of advertising in house, which reduced company's creative costs by 75%.NYU STERN SCHOOL OF BUSINESS
• EDUCATION:
• MBA NYU STERN SCHOOL OF BUSINESS