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Renewable Energy Marketing Manager

Employer:
 Reznick Group
Job Location: Atlanta , GA
Cash Compensation:
Job Description: The main role of the Renewable Energy Marketing Manager - ATBS (Audit, Tax and Business Advisory Services) is to drive the development, coordination, communication and implementation of national, functional and regional marketing strategies for the renewable industry. This position will work closely with the Renewable Energy practice leaders and the firm's marketing professionals.

Duties will include but will not be limited to:

* Serve as a Lead Client Marketer for Renewable Energy target accounts working closely with account teams to grow RG eminence and revenue in these accounts.

* Drive market research, analysis and marketing planning. Working with Renewable Energy practice leader and other marketing professionals to develop and deliver marketing initiatives and activities according to plan and within budget parameters. As required, update marketing plan to reflect current business strategies.

* Develop and implement effective programs and initiatives to raise awareness of the broad array of Audit, Tax and Business Advisory services externally in the renewable energy industry. Leverage RG's presence and focus in renewable energy to communicate ATBS strategies, messages, services and competencies, for both audit and advisory services.

* Drive key marketing activities such as internal communications, support as needed for events/seminars, tracking reports, ROI analysis and contact database management.

* Help identify and own activities that will support client relationship development and business expansion related to key industry and function targets and clients; collaborate closely with business development and practice leaders to support client/target relationship development.

* Manage and implement major promotional events such as trade shows, roundtables, internal conference and industry speaking events.

* Write initial drafts of appropriate thought leadership, publications, webcasts and web based programs to raise awareness of ATBS service offerings in Renewable Energy.

* Work closely with the leaders to ensure their participation and drive implementation of marketing programs; collaborate with leaders to measure success of programs, given defined objectives.

* Work closely with the leaders to develop and publish thought leadership in response to client needs. Work closely with National marketing to leverage Firm programs and integrate Renewable Energy with market offerings

* Survey decision makers on effectiveness and quality of past marketing efforts and solicit feedback for future actions. Utilize the acquired feedback to develop recommendations and provide input in the budgeting and planning process.

* Prepare reports on marketing plan progress to the Steering Committee.

* Develop Industry-specific profiles for business development by region.

* Provide communications consultation for leaders and help provide solutions, as needed, through internal or third-party resources.

* Oversee the maintenance of an editorial calendar and provide proactive consultation to cross-team communicators on opportunities for message consolidation or cross-promotion.

* Assist Marketing Director with strategic input and support for operational projects.

* Interact effectively with professionals at all levels and communicate recommendations with diplomacy and tact in written and verbal communications.

* Manage external consultants that are engaged to execute marketing tactics.

* Additional ad hoc duties as required

Job Requirements

Essential Experience:

* Bachelor's degree in marketing, communications or related area
* Approximately 7-10 years of marketing experience
* Experience in or solid knowledge of the Renewable Energy industry
* Proven ability to write original copy based on a solid understanding of related issues
* Proven proposal experience including copywriting and editing
* Solid track record as a marketing leader in the professional services industry (accounting or law firm experience preferred)
* Possesses strong contacts in both business community and local media
* Ability to manage multiple priorities, be a self-starter and consistently bring ideas to marketing team and firm leadership
* Demonstrated understanding and experience in the areas of website and event marketing
* Travel up to 15%
* Meticulous attention to detail
* Excellent verbal and written communication skills
* Strong knowledge of MS Office Suite. SharePoint or Drupal experience a plus.
* Determination to consistently meet and exceed expectations
Company Description: Reznick Group is ranked among the top 20 accounting firms in the United States, providing accounting, tax and business advisory services to clients nationwide. Well-known for our depth of knowledge in the affordable housing and commercial real estate industries, we continue to expand our focus. Today, we provide a range of services to a variety of industries that include construction, government, healthcare, financial services, manufacturing and distribution, nonprofits, renewable energy and technology.

Reznick Group provides a high level of industry experience in helping our clients gauge business trends and seize upon new opportunities while managing risk. We offer the resources of a large national accounting firm but maintain an enterprising approach that provides us the flexibility to proactively meet our clients’ needs in ever-changing economic climates.

Our commitment to industry knowledge and experience has helped our clients succeed for more than three decades. In 2008, we were named a "Best of the Best" firm by Inside Public Accounting (IPA) for the fifth time in the last six years.
 

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