First Choice Power's Texas electricity provides you the benefit of competitive pricing and offers a variety of plans to fit your individual needs. Not to mention, you have the power to choose great payment options, too.First Choice Power, licensed since 2001, is a Texas electricity provider with ties to a 70-year heritage of serving Texas. We’re one of the largest retail Texas electricity providers in the state, and we’re led by a team of experts with years of experience in the Texas deregulated electricity market. By having the power to choose, you’ll benefit from high-quality customer care and competitive pricing. With the First Choice Power Fund we also support the communities we serve through grants to teachers and nonprofit organizations.First Choice Power offers 100 percent renewable energy price plans at extremely competitive prices. You can switch to First Choice Power 100 percent renewable energy resources for the additional cost of just a few cups of coffee a month compared with our standard plan.Simply BetterSM