Work in a team setting to establish new, long term business relationships and contribute to company growth.
LISA D’ADDIO
MARKETING & BUSINESS DEVELOPMENT
Corporate Branding / Public Relations / Contract Sales
Bottom-line-driven sales and marketing professional with talent for creating competitive value, identifying business opportunities, and cultivating relationships to achieve planned outcomes. Adept at implementing solutions to meet a wide range of marketing challenges. Track record of performance in testing and instituting new concepts to improve / expand company image and drive growth in new / existing territories. Strong professional ethics.
Core competencies include:
·Marketing Planning & Execution
·Relationship Building & Management
·Communication & Negotiation
·Public Relations & Press Releases
·Web Site & Brochure Development
·Customer-focused Marketing
·New Business Development·Market Identification & Penetration
·Networking & Prospecting
·Technology Implementation
PROFESSIONAL EXPERIENCE
DIRECTOR OF BUSINESS DEVELOPMENT, tenure 1 year
BEST ROOFING, Pompano Beach, FL
Establish and maintain business relationships with national property management companies, building owners, and general contractors. Communicate SWOT analysis to senior management and work with them to develop proactive strategies. Participate in creating and delivering PowerPoint presentations to prospective client organizations. Network within numerous trade organizations to identify mutual business opportunities. Utilize ACT, Outlook, and Excel software to formulate weekly sales and prospecting reports.
Selected accomplishments:
·Coordinated a 30-year anniversary campaign consisting of a corporate ID package, brochure, Web site, advertising, published articles and press releases.
·Edited a nationally published article for Common Ground magazine, as well as articles written for the Florida Condominium Association Journal.
·Created innovative and compelling advertisements for publication in the South Florida Business Journal.
·Executed more aggressive marketing strategies and networking efforts throughout Miami-Dade, Broward, and Palm Beach counties to improve / expand the company’s image.
BUSINESS & MARKETING MANAGER, tenure 12 years
STONE MARKETING OF FLORIDA, Deerfield Beach, FL
Founded and operated this company providing materials and services of architectural trades, including solid surface, awnings, fiber optic lighting, and fountains for commercial construction. Sourced qualified projects to bid competitively in the commercial construction industry. Estimated various trades from architectural drawings. Negotiated and secured contracts. Managed projects through completion. Generated repeat business by providing a consistent high level of service.
Selected accomplishments:
·Worked on high profile projects with contracts ranging from $100,000 to $650,000; Fisher Island, Miami; News Sun Sentinel Building, Fort Lauderdale, FL; The Fountains Mall, Plantation, FL; Royal Caribbean Office Building, Miami, FL; Sylvester Stallone Residence, Miami, FL.
·Acted as liaison between manufacturer and clients to ensure quality management.
TRAINING SALES COORDINATOR, tenure 4 years
ADVANCED ESTIMATING, INC., Delray Beach, FL
Led the restructuring of estimating software-training department to enhance company efficiency. Managed house accounts for software estimating training, system sales and accounting interfaces. Coordinated software training for national accounts.
Selected accomplishments:
·Tripled sales to reach approximately $1 million in annual department revenue.
·Re-created training program through enhanced syllabus design, gauging levels of accomplishment, and promoting purposeful follow up.
·Streamlined paperwork flow, resulting in more productive intra-office communication.
EDUCATIONAL BACKGROUND
Florida Atlantic University – Boca Raton, FL
BS in Business; Major in Human Resources (2002)
Honors graduate, Dean’s List
Broward College – Davie, FL
AA in Paralegal Studies
Publications:
“Top Down Review,†Common Ground Magazine, March 2008
“Get Ready for the Storm,†Florida Community Association Journal, April 2008
“Best Roofing,†News and Profiles, Florida Community Association Journal, July 2008
VOLUNTEER & AFFILIATIONS
President, DuBarry Condominium Association, Inc. (2006-present)
Commercial Industrial Real Estate Brokers Association (CIREBA)
Board of Directors ~ Membership Committee ~ Golf Committee
Commercial Real Estate Women (CREW)
Business Owners and Managers Association (BOMA)
Condominium Association Institute (CAI)
Past Vice President, Business Women’s Network, Plantation, FL
Volunteer, Habitat for Humanity, South Palm Beach, FL
Participant in Jr. Achievement of South Florida fundraising activities
Coordinated panel discussion and presentation for South Florida Business Journal Forum
Co-created ads run in South Florida Business Journal and fundraising-related publications
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