Senior Executive with domestic & international sales and marketing expertise in a broad range of building material products. Exceptional track record in revenue generation in highly competitive markets. Able to quickly identify value propositions, competitive advantages, new markets and personnel talent to achieve exceptional results
Kimberly S. Roos
720-379-7888
Senior Executive with domestic & international sales and marketing expertise in a broad range of building material products. Exceptional track record in revenue generation in highly competitive markets. Able to quickly identify value propositions, competitive advantages, new markets and personnel talent to achieve exceptional results
AREAS OF EXPERTISE
Sales Management • Marketing & Brand Management • Operations/General Management
Strategic Alliances • Business Strategies • New Product Development
Acquisition and Integration • Team Building • Leadership Enhancement
P&L & Financial Acumen
PROFESSIONAL EXPERIENCE
NATIONAL SALES & MARKETING MANAGER
Bradstone, Aggregate Industries/Holcim, Denver, CO. 2006 – 2008
Holcim is a $22b world wide producer of construction materials. Overall responsibility for the Building Materials Division with distribution in retail, commercial and institutional market segments
• Responsibility for US Sales & Marketing including executive presentations on quarterly operating results and new strategic business plans to the US Board of Directors
• Creation of a national sales and marketing strategy to support vast range of new products, including brand creation and awareness, structured market and competitive assessment, sales strategy roll out and new product development, promotional initiatives and executive sales management.
• Through a new, national sales plan, acquisition, improvements on core competencies, new business development the division went from a loss of $3.0 million to a positive $1.5 million in just over 2 years.
WESTERN REGIONAL SALES MANAGER
Environmental StoneWorks, LLC, Denver, CO. 2004 - 2006
Senior Sales/Marketing Manager for $59 million company. Management of regional sales team, customer service, estimating, and retail sales staff. Responsible for multi-channel selling strategy with multiple level pricing policies. Channel Distribution to include National & Regional Commercial & Home Builders, Architects/Designers, Distributors and Dealers.
• Directed and implemented company’s new corporate identity launch, elements of which include new corporate logo, product re-branding, printed product catalogs, architectural binders, sample board and display design, product packaging, website design, print advertising, direct mail, trade show booth designs, and retail showroom design/build out.
• Developed Architectural PreCast Stone product line. Designed product line, marketing material, sampling program, pricing and sales strategy.
• Drove revenue from $19.2M (2004) to $24.5M(2006) – increase in difficult company transition years
• Surpassed sales quota by 21% (2005)
Responsible for sales and marketing activities in $50 million region, managing 26 Independent Distributors, 14 company owned wholesale/retail branches and 64 sales managers in 17 western states.
• Planned and executed integrated marketing and sales strategy to develop dominating market presence in neglected and new territories.
• Developed and executed sales and marketing launches of comprehensive line of Ceramic Floor/Wall Tile, Natural Stone, Exterior Pavers & multiple import product lines.
• Researched and identified profitable new business opportunities. Grew territory through new distribution, company owned store openings and product additions.
• National account contract negotiations.
Operating responsibility for the performance of 7 distribution facilities. Established performance indicators, operating goals, realignment initiatives, and cost-reduction programs that improved order fulfillment and customer satisfaction.
• Distribution & Warehousing Operations
• Distribution Sales Channel Development
• Inventory Optimization, Planning and Sales
• Order Entry & Fulfillment
• Showroom Design/Layout, Product introductions / Displays,
• Supplier & Vendor Relations
EDUCATION AND CREDENTIALS
B.A.
University of Iowa,
Iowa City, Iowa.
Business Administration
PERSONAL
Advanced skills in all Windows based environments & related technologies
Enjoy cycling, fitness and many outdoor activities with the family
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