Communications and marketing professional with 18 years of experience in corporate and nonprofit marketing as well as environmental communications seeks similar position in construction industry with focus on green building design.
SUMMARY OF QUALIFICATIONS
Communications and marketing professional with 18 years of experience in corporate and nonprofit markets. Expert in public relations, marketing communications, environmental communications and corporate social responsibility.
CORE COMPETENCIES
Technical writer and editor, business strategist, sustainability specialist, project manager, nonprofit manager.
Commercial Interiors – Six years in research and development and environmental communications for various brands of Interface, Inc., the world’s largest producer of commercial and residential modular carpet, and a leading manufacturer of commercial broadloom carpet and textiles.
• Wrote award winning nominations for global, national and regional awards for environmental and corporate social responsibility achievements
• Wrote public profiles and served as liaison to investment analysts for socially responsible investment firms
• Wrote first online sustainability report for Interface, Inc., a pioneering corporation in sustainable commerce
Nonprofit Associations – 13 years sustainability and green building product marketing and nonprofit operations
• Wrote online continuing education course for architects, facility managers and interior designers
• Achieved national CEU certification with numerous trade groups including AIA, IFMA, IIDA, and ASID
Automotive – Three years in marketing communications with a leading, global, auto auction company
Social Services – Three years promoting girls’ and women’s issues for a United Way Youth Agency
E-Commerce – 1.5 years of business strategy, marketing and public relations for a new online retail initiative
EDUCATION
1988-1990 - The University of Georgia, Athens, Georgia
ABJ – Bachelor of Arts in Journalism
Major: Public Relations
1985-1987 - Young Harris College, Young Harris, Georgia
A.A. – Liberal Arts
PROFESSIONAL EXPERIENCE
2007-2008 - Bentley Prince Street, Inc., City of Industry, California
A wholly-owned subsidiary of Interface, Inc.
E-COMMERCE MANAGER
Remote (home-based) marketing manager reporting into California based team. Wrote business plan and implemented marketing strategy for BPSRugs.com, a consumer-focused e-commerce site. Responsible for business development, public relations, customer relations and daily operations. Moved business from B2B to B2C. Created/implemented online marketing campaigns & banner ads. Wrote blogs and feature stories. Assumed Marketing Project Manager’s duties during leave of absence (04/08 – 08/08), serving as marketing team lead for re-launch of www.bentleyprincestreet.com. Liaison to internal and external customer groups during pre-launch, go-live and post-launch phases. Managed all online inquiries and coordinated with customer care and information technology teams for post launch resolution and preliminary planning for post launch enhancement schedules.
2004-2007 - Interface, Inc., Atlanta, Georgia
A publicly traded company with annual sales of $1 billion.
DIRECTOR OF COMMUNICATIONS
Internal and external communications for the world’s largest manufacturer of modular carpet for commercial and residential interiors and a leading producer of broadloom carpet and commercial textiles; a globally recognized leader in sustainable commerce.
Reported directly to Senior Officers (President of R&D and VP of Business Development), with responsibility for communicating Interface’s Mission Zero™ sustainability/environmental promise to internal and external stakeholders through media interviews, investor surveys, marketing collateral pieces, award nominations and sustainability education initiatives for associates and customers.
Content manager for two corporate web sites and liaison to investment analysts from socially responsible investment firms: Portfolio 21, Ethibel Sustainability Index.
• Worked with analysts to secure and maintain Interface’s profile in the KLD Index, resulting in advancement from #65 to #16 in three years on the CRO/Business Ethics Top 100 Corporate Citizens List.
Wrote award winning nominations for the following global and national awards: CRO/Business Ethics Top 100 Corporate Citizens Award, GLOBE Award for Corporate Competitiveness (Canada); U.S. EPA’s SmartWay™ Excellence Award.
2001-2004 - Interface Research Corporation, Kennesaw, Georgia
A wholly-owned subsidiary of Interface, Inc.
DIRECTOR OF COMMUNICATIONS
Internal and external communications for the R&D division of Interface, Inc. Interface Research Corporation (IRC) was the business unit tasked with advancing Interface’s sustainability journey with the goal of “eliminating any negative impact the companies might have on the environment by 2020.â€
Reported directly to Senior Officer (President of R&D), with responsibility for communicating Interface’s Mission Zero™ sustainability/environmental promise to internal and external stakeholders through media interviews, investor surveys, marketing collateral pieces, award nominations and sustainability education initiatives for associates and customers. Founding member of Interface’s Global Sustainability Council and Global Public Relations Task Force.
Developed, launched and managed content for Interface’s corporate sustainability web site/online sustainability report.
• CERES/ACCA North American Sustainability Reporting Award Finalist for www.interfacesustainability.com in 2003
Wrote award winning nominations for the following national awards:
U.S. EPA’s Landfill Methane Outreach Award, U.S. EPA’s Green
Power Purchasing Award and U.S. EPA’s Climate Action Award
1998-2007 - Envirosense® Consortium, Inc., Atlanta, Georgia
A nonprofit association sponsored by Interface, Inc.
EXECUTIVE DIRECTOR
Managed daily operations of a 501(c)(6) membership association focused on improving indoor environmental quality (IEQ) through educational initiatives and online resources.
• Co-authored and edited an online CEU course entitled “Fundamentals of Indoor Air Quality†for architects, engineers, designers and facility managers. Sought & achieved third party accreditation for the course through AIA, IFMA, ASID and AFE
• Researched, wrote and edited stories for trade media targeted to architects, engineers, interior designers and facility managers
• Coordinated speaker panels for national/international conferences and trade shows
• Wrote and edited articles pertaining to indoor air quality and green building design
1995-1998 - Envirosense Consortium, Inc., Kennesaw, Georgia
Promoted to Executive Director in January 1998.
MARKETING COORDINATOR
Managed operations and provided support to Chairman of the Board and Executive Director. Supported Envirosense members through cooperative marketing opportunities, media placements and research of industry trends pertaining to IEQ and its role in green building design.
1993-1995 - Manheim Auctions, Inc., Atlanta, Georgia
A division of Cox Enterprises, Inc.
MARKETING ADMINISTRATIVE ASSISTANT
Assistant to Sr. VP of Marketing and Director of Communications.
Wrote articles for internal newsletter and feature stories for 50th Anniversary newsletter series. Coordinated all corporate trade show activities. Created marketing correspondence, marketing reports and presentations for VPs of Sales and Marketing.
1990-1993 - Girls, Inc. of Cobb County, Atlanta, Georgia
A United Way Youth Agency
RESOURCE DEVELOPMENT/PUBLIC RELATIONS DIRECTOR
Implemented the agency’s first public relations program and coordinated special event fundraisers. Managed large numbers of volunteers and
promoted the agency’s various advocacy programs for girls and young women in keeping with national organization’s guidelines. Led agency
through major re-branding initiative with national name change. Wrote, edited and issued external newsletters and donor communication pieces.
Maintained donor database.
PROFESSIONAL MEMBERSHIPS & GALLUP STRENGTHFINDERâ„¢ SIGNATURE STRENGTHS
U.S. Green Building Council(USGBC) – 1999-2007. LEED™ Technical Advisory Committee Member for Indoor Environmental Quality (2000-2002) during development of LEED 2.0, LEED 3.0 and LEED Commercial Interiors Green Building Rating Systems.
USGBC Atlanta Regional Chapter – Charter member and inaugural board member
American Business Women’s Association (ABWA) – 10 years. Marietta Charter Chapter President 2 terms. Spirit of Cobb Chapter Member.
AWARDS RECEIVED
Marietta Charter Chapter ABWA Woman of the Year - 1993
Girls, Inc. National Communications Award – Media Placements - 1991
Girls, Inc. National Communications Award – Promotional Items – 1991
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