QUALIFICATIONS SUMMARY
• 26 years department, project & brand management experience
• Developed award-winning projects & programs
• International commerce experience
• National account management background
• Synergistic relationships with clients, vendors and creative teams
• Noted for “getting things doneâ€
TRACK RECORD OF INCREASING PROFITABILITY
• Extensive project estimating experience
• Strong negotiation skills resulting in lowered costs and increased profits
• Contributed to 62% growth in gross sales at last position held
• Successfully maintained zero department write-offs in previous position
• Ability to motivate others in professional, upbeat manner
• Capacity to effectively handle multiple concurrent complex projects
• Reputation for reliability, efficiency, and consistency
PROFESSIONAL EXPERIENCE
Bernʼs Family of Legends, Tampa,FL
2001 - 2008
(Bernʼs Steak House, SideBernʼs, Bernʼs Fine Wines & Spirits)
Director of Marketing
• Hired to head newly created marketing department in fine-dining restaurant / retail /hospitality
company established in 1956 with approximately $3 million in gross sales
• Successfully developed each brandʼs identity from initial messaging to implementation throughout
all components, ranging from collateral materials to space design
• Established and maintained professional relationships with service providers from architects and
trademark attorneys to metal fabricators and upholsterers
• Handled bid process for the above services, negotiated contracts and approved invoices
• Responded to all guest inquiries from web contact, provided further information about the brands,
local lodging options, directions, details on food allergy accommodations, and converted
complaints to satisfaction
• Increased customer database from approximately 2,500 to 6,000+ through use of computer
tracking and in-store marketing
• Spearheaded and monitored first e-commerce application using customized web-based software
program
• Established editorial calendar, edited story copy, created QuarkXpress layout, managed printing &
mailing services for bi-monthly newsletter
Page 2,
PROFESSIONAL EXPERIENCE, continued
Bernʼs Family of Legends
• Committee co-chair of team that produced annual Winefest event, which began as two-day event
with approximately 500 guests and increased to four-day event catering to 1,200+ guests, selling
out weeks in advance and generating increased revenue
• Wrote RFP for submission of brand identity development proposals on planned condo-hotel
project, conducted search, moderated review, selected firm, and managed concept, name, logo,
positioning line, coloration package, and presales website production
• Companyʼs gross annual sales increased year upon year to a total of 62% growth over the course
of my seven and a half year tenure
Cooper HMS Partners Advertising Inc. (now DDB Miami), Coral Gables, FL
1998 - 2001
Director of Creative Services
(promoted from Director of Print Production, 1998)
• Produced (project-managed) largest collateral and print advertising projects at agency with $200
million gross billings, for clients including Carnival Cruise Lines,The Florida Lottery, and Sunglass
Hut / Watch Station
• Established and maintained policies and procedures to increase performance capacity, assure
accuracy, and elevate quality of creative product
• Managed direct-reporting staff of eight (print production manager, print traffic manager,
proofreader, art buyer, and studio production artists)
• Coordinated recruitment efforts for all creative department positions
• Mediated disputes, approved vacation time and expense reports for all creative department
personnel (approximately 25 employees)
• Successfully sustained policy of no creative department ʻwrite-offsʼ
WestWayne, Inc. (now 22squared), Tampa, FL
1993 - 1997
Director of Print Production
(promoted from Senior Print Production Manager, 1994)
• Played an instrumental role in developing agency-wide as well as departmental policies while
serving as a member of the Management Team
• Prepared department budget and administrated expenditures
• Supervised staff of four print producers in addition to freelance staff as needed
• Handled all clients' largest print collateral and advertising projects
• Negotiated art buys, talent contracts, and corresponding usage rights
• Spent extended periods outside the U.S.A. to manage, direct, and inspect the prepress, printing,
bindery, and shipping of Royal Caribbean Cruise Linesʼ International Fleet Brochures generated in
17 different language versions ($2 million project)
• Produced and/or directed print and outdoor advertising, collateral, direct mail, point of purchase,
specialty, and packaging materials for clients including RCCL International, Publix Supermarkets,
The Celebration Company (a Disney community), London International (a Durex company,
manufacturer of Sheik and Ramses condoms), and Outback Steakhouse
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PROFESSIONAL EXPERIENCE, continued
Innes Price Jones, Inc. (formerly Dessein & Company), Clearwater, FL
1988 - 1993
Accounts Supervisor and Production / Traffic Manager
• Managed accounts after initial sales contact; acted as liaison between clients and creative staff
from concept development through program execution
• Ensured profitability of projects by researching and negotiating with vendors, estimating costs and
determining final billing
• Assigned creative teams
• Selected vendors for each project
• Supervised all photo shoots
• Recruited and coordinated nationwide network of 15+ freelance art directors, designers, and
copywriters
• Clients included Busch Gardens / Tampa Bay, The Celotex Corporation, and The Olive Garden
Italian Restaurants
World Color, Inc., Ormond Beach, FL
1986 - 1988
Customer Service Representative
• Managed the companyʼs largest national account, Hasbro Industries, as well as all ʻhouseʼ
accounts, from job estimation through shipping and invoicing
• Translated graphic parameters into Scitex language in Preplanning Department and trained new
employees in color separation technology
• Participated in development of specifications for integrated software package (Kenex) used in job
estimating and tracking
Additional work experience available upon request.
EDUCATION
Associate of Science, Commercial & Advertising Art,
Daytona Beach Community College
1982
Bachelor of Arts, Psychology, University of South Florida
1977
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