With 17 years experience in marketing management that includes planning and developing integrated marketing programs and communications, including 5 years in the construction industry. Multi-disciplinary background that enhances ability to provide integrated client solutions. Strong background in leadership, sales support, data mining and database management, and maximizing efficiencies of business processes. Proficient in Adobe Products and entire MS Office Suite including Outlook, Excel, Word, PowerPoint and Access. Highly analytical, a strategic solutions-based thinker, able to work on multiple projects with multiple constituencies. Constantly raising the bar of excellence on department deliverables, has strong initiative and employs creativity in developing timely business solutions. Highly organized with great attention to detail, strives for perfection in each execution. Strong verbal and written communication skills. Highly professional with superior customer service skills. Graduate of Industrial Management Engineering Minor in Chemical Engineering with honors, MBA candidate with concentration in Marketing.
Experience Sept 2005 to July 2008 Douglas Furniture, El Segundo CA
Sales & Marketing Manager
• Promoted consistent corporate branding in trade shows, advertising, media relations and press releases, PR kits, and marketing communications and all collaterals such as wholesale catalogs, brochures, product tags, product sheets, and presentation folders
• Developed sales and marketing strategies including promotions and designed marketing support materials
• Collaborated with outside agencies in the development of effective product brochures, retail POPs, dealer sales tools, features and benefits communication to support marketing programs and new product launches
• Planned/managed event participation, including invitations, promotions, handouts, PowerPoint presentations, showroom requirements, staffing. Traveled to attend trade shows.
• Managed marketing budget while aiming to achieve marketing strategies
• Managed product photography ensuring these were done in time for sales collateral deadlines
• Managed wholesale catalog content on website ensuring that product information was accurate and continually sought to deliver value-added services to our customers through dealer portal
• Liaised with key accounts to develop client-centric marketing tools
• Designed data mining systems to track marketing metrics and performed quantitative analysis of product sales by customer, sales rep, style, pattern, finish in order to analyze sales and marketing effectiveness
• Prepared sales forecasts and tracked monthly and year-to-date sales performance by sales rep
• Developed tech-savvy sales tools to increase sale reps’ closing ratio such as container matrices that automatically calculate cubes, weights, and price
• Maintained all sales support and marketing material posted on the virtual private network such as hi-res images, product information, pricing
• Provided sales and marketing support to national sales force
• Managed all internal marketing communications including creating newsletters
• Conducted software training to enhance sales reps’ performance
• Conducted marketing field research to monitor retail trends, market opportunities, competitor analysis and identified product/market opportunities
• Managed the Marketing Coordinator and the department that distributed swatches and all sales support materials
April 2004 to Sept 2005 Powell Company, Culver City CA
Sales Support & Marketing Analyst
• Planned/managed event participation, including invitations, promotions, handouts, booth requirements, staffing. Traveled to attend events.
• Provided sales and marketing support to national sales force
• Planned for marketing collaterals for all marketing campaigns and interpreted statistical data post-campaign
• Managed all internal marketing communications including creating newsletters
• Created, analyzed, and distributed weekly, monthly and quarterly reports
• Translated sales incentive programs into creative excel tracking spreadsheets for use in sales contests
• Coordinated with Senior VP on annual sales forecast and budget
• Streamlined business processes
 Liaised with IT Department to create reports that provided meaningful data in the areas of sales and profitability
 Negotiated corporate rates with vendors
• Updated website and implemented innovations
• Performed multiple tasks and special projects
• Managed the assembly and dissemination of marketing materials
2002 to 2004 United Parcel Service, Los Angeles CA
Marketing & Sales Administrator
 Provided sales and marketing support to sales force
 Maintained heavy customer database that included customer information, sales, revenue, communications, and trends
 Designed and generated statistical database reports for top management review and sales analysis (using Oracle and SQL databases)
 Designed queries and reporting tools and performs quantitative analyses of sales and revenue
 Exported data into Excel spreadsheets for filtering and interpretation
 Provided management with key statistics that was instrumental in developing promotional sales strategy that helped gain market share
 Designed and tracked sales support incentive program
1995–2002 Real Estate Ventures
Marketing Director
• Managed and continually increased inventory of residential homes for sale or lease
• Developed key relationships with clients: firm principals, home owners, investors/buyers, lessees, realtors, and contractors
• Analyzed client needs and recommended properties that were best fit. Negotiation and influencing skills.
• Drafted and prepared proposals, offers, and contracts for sales and leases, specific to customer specifications
• Identified and managed leads
• Prepared and coordinated the distribution of marketing collateral for potential clients
• Analyzed market data as a basis for appraising property sales and lease values, basing on current comparables
• Created and managed a database of real estate inventory
• Provided support as needed to develop new and repeat business
1991-1995 Metal Forming Corp.
Marketing Coordinator
• Worked closely with corporate marketing and firm principals to implement corporate marketing initiatives
• Coordinated and prepared submittals, proposals, letters, presentations and other marketing collateral
• Managed sales leads and coordinated the submission of marketing collateral for potential clients such as architects, contractors, and firm principals
• Assisted with preparation and execution of tradeshows
Education California State University – DomÃnguez Hills, CA
• MBA candidate with concentration in Marketing
• 3.8 GPA (4.0 scale)
De La Salle University
• B.S. Industrial Management Engineering minor in Chemical Engineering.
• Graduated Deans List Honors
• Awarded special recognition for Mathematics
• Won 1st place in nationwide English Essay Writing Contest
• Best Debater
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