To secure a position with an Architectural/Design Firm or in the construction industry for Business Development.
Beth Kuzbek
A self-motivated, creative and persistent leader with a 20-year record of success. Unique and extensive experience includes business development, sales and sales management, marketing, and Interior Design leadership.
SKILL SUMMARY
•Experienced motivator skilled in broadly influencing internal and external stakeholders and effectively forging partnerships
•Proven ability to build strategic alliances/relationships
•Strong interpersonal and communication skills
•20+ years of executive level sales experience
•Disciplined organizational skills in all aspects of job performance with strong attention to detail
PROFESSIONAL EXPERIENCE
Aptura Design/Build: Milwaukee, WI September 2005 –
October 2008
Senior Interior Designer / Business Development Director
•Assessed, evaluated, developed and established A&D business opportunities resulting in creating growth at 156% for new business opportunities, growing business from $14 million to $24 million in a down economy.
•Established new client development programs and client retention programs resulting in new business growth of 110% and existing client growth of 48% in fewer than two years.
•Actively participated in Professional organizations: AAHSA, ACHA, ALFA, ASID, IIDA, and CSI.
•Organized special events and networking opportunities within industry specialized organizations to create additional business opportunities.
•Established organizational processes and procedures for the firm’s design and construction business creating efficiencies across design disciplines resulting in 14% profit growth - from a low of 6% to a high of 42% profit margin.
•Developed overall marketing strategy for business unit including all marketing collateral, trade shows, and corporate market presentations and Brand identity.
•Conceived and implemented an RFP response package that resulted in closing commitments for future business in excess of $105 million dollars.
•Structured complex business agreements and negotiations with legal, finance and C-suite level partners
LAUFEN CERAMIC TILE Las Vegas, NV, Anaheim, CA, Miami, FL August 2003-
A division of The Roca Tile Group, a worldwide leader September 2005
in manufacturing, distributing and marketing of high-quality ceramic and porcelain tile
Architectural Marketing Director
•Responsible for all operations, marketing, marketing collateral, personnel, and physical plant for a premiere location of one of the world leaders in manufacturing of ceramic and porcelain tile.
•Implemented and established business development for the company’s Architectural and Design marketing program including developing a lead capture program for directed marketing programs and allowing tracking to be put in place.
•Increased sales in 27 districts in the first six months and expanded market share by 45%
•Industries served include Healthcare, Hospitality, Contract, Commercial, Education, and Architects and Interior Designers.
Beth Kuzbek
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INPRO CORPORATION: Milwaukee, WI January 1992-
Worldwide leader in door and wall protection, May 2003
cubical track and curtains, signage and expansion joints.
National Sales Manager (1992 - 2001)
•Interviewed, hired, trained and managed a national sales force growing the outside sales force from seven to twenty-seven outside sales representatives and district managers, covering the United States.
•Directly supervised all marketing staff and activities, including trends, market analysis, competitive analysis and art direction to channel the growth of the company.
•Led and managed advertising programs, direct mail programs, company literature and marketing collateral.
•Developed the first strategic plan for the company to manage sales and growth leading to ten straight years of profitable and managed growth.
•Established tracking matrix, which tracked effectiveness of marketing and advertising campaigns, documenting 28-36% sales growth annually 1992 – 2001, growing sales from $9 million to over $50 million.
•Responsible for 55 trade shows per year, including staffing requirements, marketing collateral, special show events and tracking results; designed exhibits, growing from two exhibits to twelve in one year.
Director of Design Services (1994 - 2002)
•National speaker on healthcare and hospitality design related topics.
•Designed and produced custom products for major hotels, casinos, and healthcare customers utilizing state-of-the-art exclusive technology.
•Developed the IPC Design Institute producing CEU accredited programming and design symposiums nationwide establishing InPro as the industry leader in interior wall protection products.
•Key member of New Products Development Team. Designed, developed and launched new products into market, resulting in over thirty-five new products and three patents.
•Provided and managed design services to the design, architectural and contractor base of InPro Corporation, including marketing materials and sales promotion items.
•Performed selection and coordination of colors, development of patterns and textures for all company products. Tracked colors, patterns and textures in other countries as well as the US, establishing a color pallet that became the industry leader for 9 straight years.
EDUCATION
CARDINAL STRITCH UNIVERSITY: Milwaukee, Wisconsin - Bachelor of Science, Business
STRATTON COLLEGE: Milwaukee, Wisconsin - Associate of Applied Science, Interior Design
UNIVERSITY OF WISCONSIN-MILWAUKEE: Milwaukee, Wisconsin - Architecture Major
CERTIFICATIONS/ASSOCIATIONS
Construction Specification Institute (CSI) - Construction Documents Technologist (CDT) certification
Professional Member, International Interior Design Association (IIDA)
IIDA National Healthcare Forum Director 1998 - 2001
Professional Member, American Society of Interior Designers (ASID)
Chairholder, Color Marketing Group (CMG)
Network of Executive Women in Hospitality (NEWH)
Licensed Interior Designer NCIDQ #13995 AutoCAD 2008
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