Seeking a global consumer and/or business marketing executive position leading a public or private company in leveraging web technologies to deliver exceptional market share growth.
C-LEVEL GLOBAL MARKETING EXECUTIVE
SOCIAL MEDIA MARKETING SKILLS
Social Networking
Online Communities
User-Generated Content
Social Bookmarking
Social Shopping
Blogs
Wikis
Video
Mobile
Podcasting
Experiential Marketing
Gaming
Simulation
Virtual Events
SEO
SEM
Interactive Optimization
Dynamic Content
Navigation, Search, & Discovery
Data Analytics & Visualization
EMPLOYMENT
Online Buddies, Inc.
2008 - 2009
Chief Marketing Officer
Cambridge, Massachusetts
- Joined Kendall Square-based start-up – the parent company of a portfolio of subscription- and advertising-based global social networking, dating, and entertainment web sites – as one of 3 officers directly reporting to the CEO charged with professionalizing the business to achieve the next level of customer and revenue growth by attracting new customers (acquisition), increasing the number of paying customers (conversion), and reducing the churn of paying customers (retention)
- Developed young marketing team by establishing the business processes and culture required to quantify the effectiveness of total marketing spend and reduce paid member acquisition costs
- In just 9 months:
+ grew the total number of worldwide members from less than
3 million to more than 4 million;
+ increased the daily peak number of members online from
40,000 to more than 60,000;
+ increased the number of members in target markets 100%, and
the number of unique logins 200%; and
+ won multiple Hitwise.com quarterly “Top Ten†awards – all
while reducing the annual marketing budget from $5M to $4M
- Led the marketing teams responsible for: customer, market, and competitor research; country- and market-specific brand management; print, online, and outdoor/transit advertising; SEO, SEM, and online (e.g., Facebook) marketing; event sponsorships; member, media, and crisis communications; health education, intervention, and outreach; and overall brand look, feel, tone, and voice
Realogy (spun off from Cendant in 2006)
2006 - 2007
Vice President of Interactive Strategies, Business Development
Realogy Franchise Group (CENTURY 21, Coldwell Banker, ERA, Sotheby’s International Realty, Better Homes & Gardens, Coldwell Banker Commercial, Oncor International, and OpenHouse.com global residential and commercial franchise real estate brands): Parsippany, New Jersey
- Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the internet and become the industry leader in innovation in web 2.0 marketing (MIXX award for Interactive Marketing Excellence and Inman Innovation Award)
- Developed consumer, broker, and agent marketing programs including: web sites, national advertising, localized marketing, agent and broker recruiting, sales support, public relations, and internal communications in support of U.S. and international market share growth
- Resulting innovations included: online collaboration, social networking, and user-generated content
Avaya (spun off from Lucent Technologies in 2000)
2000 - 2005
Director and Technical Manager, Performance Communications Group
Global Research and Development: Basking Ridge, New Jersey
- Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research, usability engineering, content management, and lean manufacturing best practices to develop and deliver the print, web, and interactive product marketing – in 23 languages – required to sell, install, and use complex, engineered communications systems hardware and software
- Launched global marketing strategies to increase product revenues $360M (a 9% increase), and increase customer satisfaction 20% as measured by third-party surveys
- Resulting innovations included:
+ podcasting of installation content;
+ embedding of product assistance directly into products
through “on-line†help and user tutorials; and
+ transformation of PDF-format “documents under glass†into
truly interactive web-based content
Lucent Technologies (spun off from AT&T in 1996)
1998 - 1999
Point-of-Use Communications Director, Enterprise Communications Systems
Business Communications Systems: Basking Ridge, New Jersey
1997
Sales Communications Director, Executive Marketing Programs
Global Service Provider Business: Warren, New Jersey
1996
Offer Manager, Global Market Initiatives
Network Systems: Warren, New Jersey
AT&T
1994 - 1995
Manager, Global Sales Force Effectiveness
Network Systems: Morristown, New Jersey
1992 - 1993
Manager, Europe / Middle East / North Africa Region Customer Service
Global Consumer Services: Morristown, New Jersey
1990 - 1991
Regional Sales Manager, Pacific Region Account Management
Network Systems: San Ramon, California
1989
Senior Marketing Specialist, Global Marketing
Network Systems: Morristown, New Jersey
EDUCATION
1998
Executive Education/ Marketing Management Program
Stanford University Graduate School of Business: Palo Alto, California
1988
Master of International Management (M.I.M.)/ International Marketing
Thunderbird School of Global Management: Glendale, Arizona
1987
Bachelor of Arts (B.A.)/ International Economics and German (Dual Major)
Drew University College of Liberal Arts: Madison, New Jersey
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