AWARDS:
• BASF Awards for 2000 1st Place Award for $750,000 and up
• BASF Awards for 2002 Gold for Builders Overall Product 1.5 to 3 Million
• BASF Awards for 2002 Platinum for Marketing Director of the Year
• PRISM Awards for 2003 Gold for Pre Construction Architecture 1 to 2 Million
• PRISM Awards for 2003 Gold for Marketing Director of the Year
PRISM Awards for 2002 Silver for Overall Community 1 to 2 Million
LICENSE: Real Estate Broker, 1978
Real Estate Salesperson, 1976
Certified Residential Contractor, 1975
Certified Site Professional
Certified Real Estate Professional
Certified New Home Sales Professional (CSP)
Life Spike
EXPERIENCE:
11/15/08 To MODERN BUILDERS INC. VP. Consultant to CORNERSTONE GROUP
Present Statewide Sales and Marketing Director ( 11 Communities throughout Florida)
• Sales and Marketing Director for Statewide Developer involving over 1,000 new construction condo and single family units as well as hundreds of condo conversion units on 11 properties in Orlando, Miami, Tampa, Boynton Beach, Tamarac, Riveria Beach and Gainesville. Involved in every aspect of job thru to and including profit and loss. ($250,000 to $600,000)
02/15/07 To MODERN BUILDERS INC. VP. Consultant to MCZ/CENTRUM
12/30/07 Senior Project Coordinator ( Orlando, Sarasota & Miami Beach, Fl.)
• Project Coordinator for National Developer involving over 1,000 condo conversion units on 3 properties in Orlando and Sarasota . Involved in every aspect of job thru to and including profit and loss.
• Operations Coordinator for 1,600+ unit condo conversion in Miami Beach area.
• Shut down sales to concentrate on going back to rentals ($195,000 to $1,000,000)
07/03 To MODERN BUILDERS INC. VP.Consultant to ESTATES OF BOYNTON WATERS
01-15-07 Director, Sales and Marketing ( Boynton Beach, Fl.)
• Sales and Marketing Director as well as being involved in all aspects of the business.
• From land planning, floor plan design, sales, marketing, bidding, hiring subs, responsible for profit and loss as well as acting Project Manager overseeing the basic day-to-day operation of the company.
• There are one hundred fifty custom homes priced from the 500 to the 2.6 million-dollar range. ($500,000 to $2,600,000)
03/99 To MODERN BUILDERS INC.VP. Consultant to STONEBROOK ESTATES
07/03 Sales and Marketing Director( Fort Lauderdale, Fl.)
• Sales and Marketing Director as well as being involved in all aspects of the business.
• From land planning, floor plan design, sales, marketing, bidding, hiring subs, responsible for profit and loss as well as overseeing the basic day-to-day operation of the company.
• Home prices in the community range from the 700’s to 2.5 million.
• Increased sales by 300% and bottom-line profits by as much as 50% within first two years of being hired.
• Developed one of the strongest most comprehensive Broker programs in Broward County for single-family units its price range. ($700,000 to $2,500,000)
3/96 To ASPEN HOMES, INC.
03/99 Director, Sales and Construction( Boynton Beach, Fl.)
• Acted in the capacity of Sales and Marketing Director as well as being involved in all aspects of the business.
From land planning, floor plan design, sales, marketing, bidding, hiring subs, responsible for profit and loss as well as overseeing the basic day-to-day operation of the company.
• There are one hundred forty six custom homes priced from the 250 to 700K range and 80 custom homes priced from the mid 400's to 900k.
• Eleven custom oceanfront homes from priced seven million. ($250,000 to $900,000)
10/91 To D.R. HORTON CUSTOM HOMES, INC.
01/96 Sales and Marketing Director( Fl.)
• Regional Sales and Marketing Director for Orange, Seminole, Osceola and Broward counties, this position consisted of actively running the day-to-day operation of 20 communities and 31 sales representatives.
• Responsibilities included the setting up of a complete sales program from floor plan design through to closing administration.
• Product mix was from affordable to luxury custom homes and Country Club communities. ($130,000 to $1,100,000)
05/90 To SPECTRUM REALTY
09/91 Sales and Marketing Director( Orlando, Fl.)
• This was a Central Florida based general real-estate company that represented in excess of 12 developments with as many as 20 builders.
• These communities ranged in size from small subdivisions of 75 lots to PUD's like Metro West and Eastwood Country Club.
• With prices ranging from the low $100's to just over one million.
• Responsibilities included working closely with president/owner on creating ongoing marketing as well as constant advertising, public relations programs, and the development of a sales staff consisting of 27 associates, capable of handling multiple site sales.
• Emphasis was placed on constant communication as the liaison between builder, buyer and sales staff.
• Additional responsibilities included the training and motivating of sales staff to generate desired results.
• Owner closed company due to illness. ($250,000 to $1,300,000)
09/85 To GLASSER CONSTRUCTION AND MARKETING CORPORATION
02/90 President, Owner( Sarasota, Fl.)
• President and owner of residential building and marketing company in Sarasota, FL.
• Sold and built in Sarasota and Manatee Counties in excess of 400 homes, specializing in move up market and luxury custom homes.
• Responsibilities included directing, planning, engineering, management, finance, design, advertising, and construction of communities in Sarasota and Manatee counties.
• The marketing side of the operation was responsible for preparing strategic long-range plans based on target marketing.
• Responsibilities included sales staffing, training, motivation, and teaching the skills of the presentation through qualification, demonstration and most importantly the close.
• The firm acted as consultant for builders and developers with unsuccessful floor plans as well as stagnant communities, and operated with great turn around success.
• Closed the operation due to a referendum to stop building permits for two years. ($90,000 to $1,300,000)
09/71 To MODERN BUILDERS, INC.
08/85 Single & Multi family building company established in 1957.
Executive Vice President( Sarasota, Fl.)
• Responsibilities involved running all facets of the company from the finding of property to development, acquiring the funding necessary to purchase and develop, and taking the different parcels from raw to completed communities.
Marketing, designing, planning, staffing, contracting, selling and in general running the day-to-day operation of the organization.
• The company averaged 150 sales per year in the Sarasota, Bradenton and Venice, FL markets.
• Modern Builders Inc. was involved in all facets of the market from the first time buyer, move up, as well as custom homes on the islands as well as Country Club communities. ($20,000 to $600,000)
AFFILIATIONS:
• Member Broward County Board of Realtors
• Chairman, Builder/Realtor Committee Mid. FL HBA
• Member, Boys & Girls Club Broward County
• Past Director, Sarasota Contractors Association
• Chairman, Sales and Marketing Council
• Fund Raiser, UCP and Easter Seals
• Greater Orlando Association of Realtors
• Member, Gold Coast Builders Association
• How Past President 3 Years
• MIRM Courses I-IV
• Master Mason
EDUCATION: UNIVERSITY OF SOUTH FLORIDA, Tampa, FL
Attended 1974, Major-Business Administration
SUMMARY: Considered a top professional in the residential field. Able to communicate on all levels of the industry. Excellent motivator and trainer of sales staff. Extremely knowledgeable in sales technique. Top management skills. Creative organizer. Hard worker, team player, honest, and loyal. Managed and directed the hiring, training, teaching, presentation, follow up and motivation of all sales people for five West Coast, Central and South Florida residential and land development corporations over the last 30 years. Sales in excess of three quarters of a billion dollars and the construction of over 4000 homes & supervision of 2700 condo and condo conversion units.
Project Management:
• Directed the planning, engineering, contracts, subcontracts, management, finance, leasing, contract administration, closing coordination, profit and loss control, design and construction of communities in West, Central and South Florida.
• Received awards continually since the early 80's including the Aurora Award for Design Excellence.
Marketing:
• Prepared Strategic Long Range Plans, advertising campaigns, marketing strategies and plans for Development of low, medium and high-end communities.
• Prepared turn around options for poor selling floor plans, and communities and put life back into such.
• Working closely with local, state and concerned civic organizations.
• Conduct up front planning necessary to achieve desired success in the future.
Sales:
• Over the past 30 years have recruited, trained, developed and motivated sales staff to meet specific market needs.
• Experience comes from a selling background and the ability to work in the trenches to help those who need it to become the best can be.
• Developed cohesive teams who were focused on sales objectives and conducted themselves in a professional manner.
Experience with A&D loans as well as construction and permanent loans has provided a strong financial background with proven results.
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