JOHN J. O’BRIEN
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Vice President Sales and Marketing
Profile: Strong business acumen with an entrepreneurial spirit.
Experienced growing and building a group to high levels of profit
Self motivated, driven and amiable.
Stable career - 18 years two companies and always promoted
Persuasive communication skills, with strengths in negotiating deals and
articulating the value added benefits of my represented solutions.
Consistently the top sales producer amongst peer group.
Team player and go-to-guy
Mastercraft, Hanover, MA (1998-2008)
Vice President Sales and Marketing (2001-2008) 30 + personnel at 3.5M+ annual sales.
• Instrumental in originating the company’s Five Year Business Plan.
• Most revenue ever earned 2001-2008 in its 22 year history.
• Set up for the first time a computerized office network and established a CRM database to monitor projects and specific revenue streams for efficiency and profit value.
• Eliminate redundancy in operations and grew company revenue 8% in 5 years.
• Negotiated pricing, expanded product and service offerings that brought in additional 13% new revenue.
• Exceed forecasts while staying within budget.
• Created marketing budgets
• Shaped consumer perception and protected corporate reputation about remodeling industry.
• Developed first web site with contracted IT man and established very effective Google Ad Words program. Maximized other lead programs plus or minus based upon CRM data. Overall results: improved lead cost -10% while increasing lead exposure.
Mastercraft, Hanover, MA (1998-2001)
Sales Manager
• Restructured and upgraded sales teams.
• Budget and goal achievement meetings with each representative.
• Planned, directed, and oversaw 12 projects simultaneously including responsibility for A/R.
• 2nd tier support level-overruns, customer complaints in very high pressure conditions
• Organized weekly strategy and sales meetings consisting of:
Competitor updates, manufacturer updates, including new products, pricing and product performance.
• Developed new training manual and persuasive selling techniques.
• Mentored, trained and evaluated existing and new sales team members. Joint sales presentations and attended sales seminars.
Grinold Sales, Sharon MA (1990-1998) (#1 Rep Firm in New England and Upstate N.Y. and portions of N.J.) Excess of 60 million in sales
Sales Manager (1996-1998)
• Hired, managed and trained a team of 10 Sales Representatives increasing sales revenue by 11%.
• Set monthly sales goals and budgets for team.
• Managed national accounts, and introduced new product lines.
• By 1999 established 5 new national accounts representing 10 million in additional sales revenues and 3 million from existing accounts.
• National manufacturers award winner 2 years 1997 and 1998.
Manufacturers Representative (1990-1996)
• Representative for 75 product lines.
• Consistently with in top 10% of sales producers from group of 50.
• Sales representative of the year 3 times, 1993, 1995, 1996.
• Within 4 years grew customer base 15%.
• Numerous “Quota†breaking awards.
• Worked with manufactures conveying customer’s ideas for product improvements.
• Held demonstrations at trade shows
Continued
SKILLS:
• Extensive experience in team building and negotiation.
• Detail oriented, strong analytical skills.
• Excellent interpersonal communication skills.
• Complete Microsoft Office programs, Quickbooks Pro, CRM-Marketsharp, and Adobe Products.
PROFESSIONAL DEVELOPMENT AND AFFILIATIONS
• Certified in Quality Assurance Testing (2006-Present)
• Manufactures Salesmen of the year awards
• Service Magic rated “FIVE STAR†sales professional
• Better Business Bureau Member
• GAF Elite Member
• CertainTeed Corporation Outstanding Achievement Award
• Thermal Industries 2 Years Quota Buster.
EDUCATION
Northeastern University, Boston, MA
Major: BA Business Administration
Cont’d
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