PROFESSIONAL QUALIFICATIONS
Twenty-four years of experience in marketing & sales, design, engineering, project management, and small business ownership.
Resourceful leader adept at implementing high-profile, marketing programs within B2B telecommunications industry, both public/private. Created integrated strategies to develop new/existing customer sales, brand/product evolution and media endorsement. Strong and persuasive interpersonal skills.
EXPERIENCE
2008-Present Gulia Design Build LLC – President (www.guliadesignbuild.com)
Design-Build firm working with developers, contractors, investors and homeowners to build and improve their properties through renovations, additions and remodeling.
Constructed a 4 story, 80 room Best Western Hotel in Conyers GA, as well as various apartment projects and luxury custom homes.
Responsible for: Project Management Planning, Cost Management, Time Management, Quality Management, Contract Administration, Safety Management, defining the responsibilities and management structure of the project management team, organizing and leading by implementing project controls, defining roles and responsibilities and developing communication protocols, and identifying elements of project design and construction likely to give rise to disputes and claims.
2005-2008 Paisan Homes LLC and Copper Glen Subdivision LLC (www.paisanhomes.com)
Board Member of both companies (Home Builder and Land Developer)
Developed and constructed a 45 lot subdivision.
Designed all floor plans.
Created all Marketing materials and web site.
Drove Sales in a challenging real estate market.
Attained Customer satisfaction-Referrals represented 20% of sales.
Site supervision. Ensured delivery of high product quality, under budget and on time.
Began program of renovating properties for realtors, banks and investors to provide additional revenue stream.
2002-2004 Residential Renovation and Construction in Atlanta
Analyzed distressed properties in North Atlanta
Purchased, repaired and sold all properties profitably.
2002-2004 Soracom - President
Developed web-based applications for real-estate and legal firms.
Secured contract with Comp USA to develop web-based IT project tracking.
1996-2002 Lucent Technologies and spin-off, Avaya Inc.
1998-2002 Product Marketing Manager for SYSTIMAX products for Canada and Central/South America, located in Atlanta.
Managed a team of Marketing professionals.
Drove Business Objectives of the organization.
Responsible for obtaining and managing Marketing Budgets.
Conducted Trend Analysis of market demand and technological developments in order to define strategy and investment.
Performed competitive analysis and Benchmarking. Provided sales organization with actionable competitive intelligence.
Created Value Justification for customer acceptance.
Provided in country sales support presentations as subject matter expert.
Provided sales tools/collateral.
Interfaced with product management to provide specialized products for the region.
Responsible for regional pricing of products.
Guided regional marketing managers.
Six Sigma "Voice of the Customer" metrics were implemented to identify customer needs and requirements.
Region sales grew year over year.
1996-1998 Marketing Manager SYSTIMAX Canada, located in Toronto.
Managed office operations staff.
Responsible for all Marketing and support functions for the business unit in Canada.
Established and delivered the national Marketing Strategy.
Enhanced Brand Identity vs the entrenched market leader.
Revitalized sagging sales with the addition of key value add partners such as Bell Canada and IBM Canada.
Implemented Success Metrics for the unit.
Analyzed ROI and developed corrective actions and improvement path.
Performed competitive analysis
Prepared Marketing Budgets
Provided sales support presentations
Provided sales tools/collateral
Responsible for pricing of products
Region sales grew year over year.
1990-1996 Northern Telecom - Montreal
1992-1996 Channel Marketing Manager, structured wiring IBDN
Supported sales efforts to our independent and telecom value added resellers.
Added and removed Value-Added Resellers as needed. Signed on large companies including IBM Canada.
Responsible for demand creation, lead generation and conversion through media, trade shows and educational programs.
1990-1992 IBDN Structured Wiring Engineering Team Leader
Led a team of engineers that produced product documentation for the implementation of structured wiring to existing and emerging local area network technologies.
Produced a software design tool for our customers that greatly simplified the quoting process.
Designed and provided on-site training to customers and Value-Added Resellers in North America and Europe.
1984-1990 Bell Canada - Toronto
Outside Plant Engineer.
Responsible for the design, budget/costs, management, approval and construction coordination of the telephone company network for various regions around the Metro Toronto area.
Supervised pool of drafting and pricing technicians.
Managed the transition of record keeping from paper to PC based systems.
Developed PC based tools to aid in the design and material estimation of projects.
COMMUNITY
2003-2007 Kiwanis Club of Duluth
Service organization devoted to the betterment of children’s lives worldwide.
2006 – President of the Kiwanis Club of Duluth
1990 Building Industry Communications Systems Designer (RCDD)
1987 Registered Professional Engineer - Civil Engineering
1980-1984 University of Toronto Bachelor of Applied Science and Engineering – Civil Engineering
SKILLS/ATTRIBUTES
Communication Skills
Writing Skills
Wrote creative copy for catalogs, brochures and websites
Researched and conceived newsletter articles
Produced : letters, reports, proposals and forms
Technical manuals and job descriptions
Verbal Skills
Prepared and presented
Technical Training
Sales Presentations and
Trade show Lectures
Fluent in English, speak and read Italian, conversational French and Spanish
Listening
Conducted Customer focus groups
Implemented Sales teams feedback regarding competition, pricing and positioning
Analytical/Research Skills
Responsible for determining market trends, technology trends and competitive analysis
Marketing Skills
Designed, developed and implemented:
marketing and sales campaigns
fund-raisers
Evaluated target markets and proposed marketing strategies.
Monitored production teams
Recruited and guided vendors
Oversaw print operations
Business Administrative and Management Skills
Hired, trained, coached, supervised and evaluated staff members.
Led teams; chaired committees; initiated volunteer events and activities.
Launched and operated four limited liability companies.
Computer/Technical Literacy
Proficiency in office applications since 1984.
Microsoft Word, Excel, PowerPoint
Linux applications such as Open Office
CAD and 3D applications
Capable of web design using HTML, CSS
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