GREGORY MATTHEW KELLY
7398 SE 12th CIRCLE OCALA, FL 34480 H: (352)873-0077 C: (352)427-1530
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EXECUTIVE PROFILE
Land Use, Entitlement, Development, & Acquisitions Professional
Accomplished and proactive executive with outstanding track record of successfully directing acquisitions, entitlements, and land development activities in a high production, even-flow environment. Expertise in orchestrating all aspects of large projects and consistently delivering on time / under budget results to increase profits. Organizational leader, adept at building and leading high-performing teams spanning multiple functions to meet and exceed objectives. Outstanding underwriting skills, proficient at reviewing / assessing risk and financial modeling. Highly skilled communicator with proven ability to integrate cross-functionally to achieve sales, marketing, and customer satisfaction goals. Major contributor and “driver†of high performance business processes.
Selected Achievements
 Responsible for negotiating over one dozen purchase agreements valued at over $100M.
 Secured entitlements and development approvals for over 12,000 residential units.
 Presented transactions of over $100M to executive asset committee for approval.
 Successfully developed and turned over multiple projects in excess of 1,000 units with zero litigation.
 Consistently delivered 500 to 750 finished lots / year.
 Contributing member of Pulte’s National Land Council, Two Year Term
Areas of Expertise
Financial Modeling / Underwriting Multi-Site Development Asset Management
Complex Project Management M&A’s / Due Diligence Operations Management
Entitlement Enhancement Value Creation Business Development
Process Engineering / Implementation Financial Management / P&L Disposition Strategies
PROFESSIONAL SUMMARY
GRAMERCY REAL ESTATE SOLUTIONS Ft. Lee, NJ
National REO Auction Service involved in over 4,500 sales to date
Director of REO Sales April 2009 – Present
 Account management and business development.
 Facilitator of coordinated sales through Gramercy’s national footprint.
 Collaborator in the creation of creative sales & marketing solutions to meet client expectations.
 Developer of unique disposition strategies utilizing proprietary technical algorithms.
 Generator of improved sales velocity with truncated cycle-times and increased revenues.
CERBERUS REAL ESTATE CAPITAL MANAGEMENT, LLC Orlando, FL
Private Equity Fund with portfolio investments totaling over $30B
Real Estate Acquisitions Consultant June 2008 – March 2009
 Provided real estate investment consulting services to New York based private equity fund.
 Assisted in the valuation and appraisal of large REO portfolios.
 Created financial models for “one-off†real estate projects in distress.
 Developed market studies and sub-market analysis for Managing Directors.
 Provided site visit and competitive market synopsis services for real estate investment team.
 Implemented data base of sub-market intelligence services to monitor foreclosures, REO portfolios, transactional activity, employment trends, and home sales and closings.
WCI COMMUNITIES, INC. Ocala, FL
Developer of master planned communities and towers. 2004 Builder of the Year with revenues over $900 M
Project Manager/City President May 2006 – September 2007
 Primary leadership role for WCI’s “start-up†North-Central Florida division.
 Responsible for over-all business planning, staffing, and profit and loss accountability.
 Developed product program and led the purchasing team through community “buy-outâ€.
 Managed all milestone schedules and drove critical path business processes.
 Developed sales and marketing programs, managed spec. inventory, and approved sales incentives.
 Created land development budgets, managed lot inventory, and coordinated all cash-flow forecasts.
 Directed day-to-day operations of a $40M / year satellite Division.
PULTE HOME CORPORATION Ocala, FL
Top 5 production builder. Fortune 500 company with revenues over $12 B
Vice President of Land Management July 2001 – March 2006
 Responsible for the overall direction and management of land acquisition, entitlement, and land development operations for Pulte Home’s Ocala Division.
 Consistently managed annualized development budgets in excess of $20 million and overheads in excess of $1.5 million. At its zenith, the division accomplished sales and closings goals in excess of 900 units / year.
 Responsibilities included management of staff, consultants, and contractors to meet budget, schedule, and quality requirements.
 Accomplishments included contracting for over 2,300 acres of land and 7,000 units of inventory with invested capital of $75,000,000.
DEL WEBB CORPORATION (acquired by Pulte Homes) Ocala, FL
Creator of the “Active-Adult†life-style community
Vice President of Land Development January 1998 – July 2001
 Responsible for all non-housing related capital improvement budgets and critical path milestone scheduling for the Division. Consistently delivered projects on time and under budget.
 Managed construction of horizontal improvements ranging from $5M to $15M annually.
 Coordinated consultant team including attorneys, engineers, surveyors, land-planners, and architects.
 Directed all due diligence efforts, market studies, and land acquisition for the division.
SPRUCE CREEK DEVELOPMENT COMPANY OF OCALA, INC (acquired by Del Webb) Ocala, FL
Regional builder / developer of Active-Adult communities with revenues of $60M
Development Manager January 1997 – January 1998
PRINGLE DEVELOPMENT COMPANY, INC. Leesburg, FL
Regional builder / developer of Active-Adult communities with revenues of $40M
Land Development Manager May 1994 - January 1997
EDUCATION & PROFESSIONAL DEVELOPMENT
Master of Business Administration University of Florida / Bachelor of Arts in Economics Johns Hopkins University
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