I am a marketing and public relations professional with a Masters of Arts in Mass Communication from the University of Florida. My field of experience is diverse. I have worked with large multi-national corporations, small private manufacturers and several nonprofit organizations. Prior to my marketing experience, I built homes in Vermont and Massachusetts.
My strengths include all facets of marketing and marketing materials production, from project management to design and desktop publishing. For the last 15 years, I have succeeded in significantly improving the quality, impact and timeliness marketing efforts for my employers.
HENRY T. OSBORNE
MARKETING COMMUNICATIONS / PUBLIC RELATIONS PROFESSIONAL
Summary of Experience
Strategic marketing and public relations for profit and nonprofit corporations, including goal setting, plan creation, collaboration, team building, tactical management and all aspects of production.
Adept in: project management • print, broadcast and online materials design, creation and production • staff and volunteer supervision • vendor selection & negotiations • corporate training • issue control and crisis communication.
EXPERIENCE
Bi-State Primary Care Association Concord, New Hampshire
Director, Development & Marketing 2007-2009
Comprehensively redesigned print and online marketing materials to accord with branding, content and readability standards. Directed project team for annual Primary Care Conference and National Community Health Center Week activities; included design, creation and distribution of marketing and media materials for Bi-State and its members, media coordination, invitation and coordination of New Hampshire and Vermont Governors’ health center site visits and proclamations. Initiated development program to create new revenue streams to bring in unrestricted funds to support Bi-State’s mission. Results include:
• Upgraded organization’s annual report for use as marketing tool and for fund development.
• Exceeded 2008 National Health Center Week goals for congressional delegation site visits and media attention.
• Managed two-day Primary Care Conference; surpassed net surplus goal (after direct expenses) by 110 percent with attendee overall satisfaction at 94 percent.
• Brought in over $50,000 in grant and event sponsorship funds in 2008.
United Way of North Central Florida Gainesville, Florida
Vice President, Marketing & Communications 2004-2006
Public Relations Society of America, Yankee Chapter
TECHNICAL SKILLS
Proficient in PC & Mac
Use Adobe Suite (Adobe InDesign, Illustrator, Photoshop & GoLive), PageMaker, MS Office products, Dreamweaver MX, Corel Draw, Quark and others for word processing, graphs, spreadsheets, graphics, presentations, banners, logos and web sites. Quick learning curve for new software applications.
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