Provide marketing consultation or services as needed
ABOUT
 Freelance marketing consultant specializing in the luxury market including real estate, hospitality, yachting and catering
 Experience includes collateral, advertising, public relations, direct mail, website development, special events, budgets, virtual reality and animation, photography, media contact, business development and reporting
 Detail oriented with ability to meet deadlines and budgets
 Strong research, editing and proofreading skills
 Able to collaborate easily with agencies, graphic designers and copywriters
CLIENTS
Real Estate and Hospitality
Gencom Group
Ritz-Carlton
Molasses Reef and West Caicos Reserve, Turks and Caicos
The Residences at The Ritz-Carlton, Philadelphia
The Residential Suites at Bachelor Gulch, Colorado
The Residential Suites and The Ritz-Carlton at Rancho Mirage, California
The Residential Suites at The Ritz-Carlton, Kapalua, Maui
Downtown Doral (mixed use development)
Fortune International Realty
Luxury
Merrill Stevens (Shipyard, Yacht brokerage and Charter)
Catering
Thierry’s Catering and Design
EMPLOYMENT HISTORY
Freelance Marketing Consultant
Marketing consultant providing services that include team development and management, collateral direction and production, website concept and development, emarketing, virtual reality, ad campaign direction, budget development, public relations and charity events.
Colgate Development
Vice President, Marketing
 Designed targeted media relations programs for luxury real estate linked to five-star hotels in urban and resort destinations
 Developed budgets
 Selection and hiring of public relations, advertising, and web design agencies
 Directed public relations and advertising agencies
 Provided executive marketing direction to developer and project partners
 Developed marketing and communications plans
 Worked with Sales Directors in marketing individual projects
McGuire Associates, Coral Gables, Florida
Vice President, Account Services
 Account management of clients that included Norman Estates at PGA West and The Clubs at Williams Island
 New business development
 Worked with creative team on ad campaigns and collateral development
 Budget development
 Client presentations
 Designed targeted media relations programs for clients
Related Group of Florida
Director of Marketing
 Directed marketing for condominium division
 Negotiated media commission structure and media contracts saving company more than $900,000 the first year
 Worked with project managers on marketing programs and development for projects from Miami to West Palm Beach including One Miami, Murano Grande, Icon, Aquazul, Boca Grand, Moorings at Lantana and The Slade
 Regular meetings with public relations and advertising agencies
 Developed corporate strategy and budget
 Generate monthly reports for CEO
The Ocean Club
Director of Marketing
 Budget development
 Directed advertising and public relations agencies
 Oversee video production and editing
 Developed website and Touch Miami programs
 Managed all special events (on property and off-site projects)
 Developed and managed mailing list and direct mail campaigns
Doral Golf Resort and Spa
Director of Public Relations
 Developed, coordinated and directed all public relations activities for resort
 Designed and planned media campaign to announce multi-million dollar renovation
 Researched and developed promotional opportunities resulting in equivalency of more than $7 million in advertising
 Managed press relations through site visits, New York media visits, television production, radio coverage and online coverage
 Served on communications committee for PGA tour event held annually at resort
 Planning committee for Doral Taste of America, charity event
Links Magazine
Associate Editor/Director of Public Relations
 Designed and wrote annual fashion section
 Supervised writing assignments and deadlines for freelance writers
 Proofing editor
 Managed all aspects of magazine’s photography including feature photography assignments, budget, 20,000-image in-house photo library, creation and implementation of a purchase order/invoice system for photography usage
 Developed and implemented national public relations and publicity campaign to launch LINKS (formerly published as Southern Links and Western Links)
 Coordinated the LINKS Hilton Head Classic, a local pro-am event
 Promotional projects manager at industry trade shows and VIP outings
Computer Skills
Computer and internet savvy. Proficient in Mircrosoft Office applications
Professional Organizations
Doral Business Council
Committees: Membership, HUB Newsletter, Public Relations – Chair
Volunteer Work
Families and Kids Foundation
Doral Rotary – Clothing and food relief program Haiti hurricane victims
Relay for Life - Doral
Education
Indiana University, B.A. Fashion Merchandising and Marketing
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