Sales and operational managment, distribution center managments. Territory managment.
STEVE RUSSAKOV
MANAGEMENT PROFESSIONAL
Sales ~ Staff Development ~ Management
Results driven Management Professional with over 12 years experience leading a sales team and managing customer relationships. Instrumental in growing Wynn’s Extended Care warranty business from $18 million in annual sales to the fifth largest independent service contract provider in the industry with annual sales over $100 million. Increased revenue by growing the customer base, developing sales team, increasing close ratios, and optimizing pricing. Accomplished at leading sales teams with a demonstrated ability to build, train, and motivate cohesive, top-performing sales teams that consistently exceed revenue objectives. Excellent communication skills; interacts easily with customers, sales and service professionals, managers, senior executives, and vendors. Proficient in Microsoft Word, Excel, PowerPoint, Access, Outlook, and Lotus Notes. Willing to travel. Additional areas of expertise include:
Team Leadership Sales and Marketing Employee Development
Employee Recruitment Strategic Partnership Management? Mentoring and Coaching
Marketing Strategy Execution Relationship Management ? Employee Management
CAREER ACCOMPLISHMENTS
Bekeart Specialty Films
* Reversed 3 year sales decline and increased region sales $1.1 million (14%) second year in position through restructuring sales team and promoting valued added, consultative “relationship†selling rather than low priced “commodity†pricing.
* Evaluated revenue trends to identify and improve under-performing regions through training, program adjustments, and adding/removing independent sales representation..
ZAK Direct
* Hired and trained and managed 6 sales representatives for the purpose of initiating sales growth in the Arizona resulting in the addition of 8 new stores and a large independent auto care and service chain.
* Increased customer base 68% by formulating a marketing strategy to introduce the direct buying concept to new and existing customers and targeting dealership management through active recruitment, promotions, and personal guarantees.
* Increased per store sales 133% by developing and launching new product initiatives through field sales calls designed to build relationships and by personally mentoring sales staff and showing them how to identify potential customer needs.
PROFESSIONAL EXPERIENCE
Bekeart Specialty Films, Anaheim, California
A manufacturer and distribution of automotive and architectural window films
Branch Manager, wholesale sales distribution center (2006 to present)
* Implemented and supervised the execution of a sales plan for the western region of $6.8 million for 2008, including hiring and supervising 4 field sales employees, 5 office employees serving 600 wholesale accounts in 7 states with an operating budget of just over $750,000. Full P and L responsibility.
* Oversaw daily sales operations, mentoring newly hired sales representatives to achieve their monthly sales plans, calling on key accounts, and identifying new clients within the region.
* Maintained inventory controls and implemented accountability to reduce inventory shrinkage from 5% to .05% within the first year in the position. Established and maintained critical relationships with dealer customers for the purpose of continued sales within each dealership and increasing per store product penetration while improving margin through up selling.
ZAK DIRECT, Irvine, California 2003-Present
A wholesale automotive aftermarket products distribution business for top five new car dealer group.
Sales Manager (2003-2005)
* Co-founded start up company from business concept through implementation of project timeline for execution of deliverables.
* Oversaw daily sales operations including the sale of service training programs, aftermarket sales and service products, and supervising inside and field sales staff, recruiting, hiring, and training, new sales staff.
* Established and maintained critical relationships with dealership customers for the purpose of continued sales within each dealership and increasing per store product penetration.
* Generated new sales by building and maintaining value-added relationships with General Managers, Parts Directors, and New Car Departments.
PROFESSIONAL EXPERIENCE
(Continued)
WYNN’S EXTENDED CARE, INC., Brea, California 1992-2003
A top independent automotive service contract business.
General Manager (2001-2003)
* Maintained relationships with national accounts, large dealer groups, and independent sales representatives while retaining 100% of the sales team and achieving record sales during a time when the company was actively for sale on two occasions.
* Oversaw daily operations including sales and marketing, customer service, and accounting, and directly supervised 8 inside sales agents, 5 field sales managers, and over 80 independent sales representatives.
Director of Sales (1997-2001)
* Recruited, hired, trained and supervised four Regional Sales Managers and 8 inside telephone sales agents
* Identified quarterly individual and corporate growth objectives; and managed sales staff to achieve sales objectives.
* Chaired quarterly sales meetings with sales staff and independent representatives for the purpose of setting sales objectives, assessing territory penetration and promoting innovative marketing plans to increase sales.
* Designed and implemented innovative sales contests for inside and outside sales representatives for the purpose of achieving growth goals.
Claims Manager (1992-1997)
* Evaluated claims call center performance, developed measurement metrics, and implemented a telephone system upgrade to reduce customer wait times and improve call center agent performance.
Additional positions as Claims Department Manager at IRISC, Maryland Casualty, and General Group International held between 1988 and 1992.
EDUCATION
Bachelor of Science in Business Management, expected completion, June 2009. Certified transcripts available by request.
STEVE RUSSAKOV
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