My objective at any job is to work my hardest to help the company not just attaint their goals, but to exceed them. I strive to do the best possible work and always go the extra mile.
Eric Sheumaker
6727 Welland Street
Dublin, OH 43017
(614) 738-3039
Summary of Qualifications
I offer over five years of marketing and advertising experience, combined with a Bachelors Degree in Marketing with a Public Relations Minor. I have been successful in designing and implementing creative communication campaigns that have effectively reached target audiences in many different ways.
Career Highlights
• Designed and implemented email campaigns for Chesrown Auto Group that increased website traffic 32 percent over 12 months.
• Assisted in implementing campaigns that increased exposure on AutoTrader.com 35 percent over 12 months.
• Coordinated direct email campaigns for GM Accessories Store.com that reached over 20,000 customers and repeatedly increased month-to-month sales.
• Wrote the press release for Chesrown’s sponsorship of March for Babies Walk in Columbus, Ohio. Also assisted in the coordination of the marketing campaign run in parallel with the event.
Professional Experience
Freelance Marketing Consultant January 2009 – Present
Currently working with local businesses to develop marketing plans that meet each client’s needs and goals. Marketing campaigns include several different advertising and public relations aspects, which will be integrated together to achieve the desired results. Coordinating every aspect of these marketing plans, including market research, ad development, promotions, and public relations.
Chesrown Auto Group – Delaware, Ohio May 2007 – October 2008
Marketing Manager
Coordinated the design and implementation of all marketing and advertising campaigns for Chesrown as well as their various online stores. Wrote press releases, blogs and other communications pieces for multiple Chesrown-operated websites. Managed relationships with Auto Trader and Cars.com and other vendors. Tracked and analyzed marketing campaigns to determine effectiveness.
Jeg’s Automotive, Inc – Delaware, Ohio
Retail Sales/Graphic Design November 2005 – May 2007
Design/ develop product promotions, displays and signage as well as assist customers.
Internet Marketing Advisor July 2002 – November 2005
Edit content, daily updates and maintenance on website. Design and manage email-marketing campaigns. Track Internet marketing and print catalog distribution trends.
Retail Sales April 2001 – July 2002
Education
Franklin University, Columbus, Ohio
Bachelors of Science in Marketing, Public Relations Minor, August 17, 2008
Community & Leadership Experience
St. Francis DeSales Ice Hockey Team December 2007 – April 2008
Volunteer Assistant Coach
Westerville Parks and Recreation Department June 1998 – August 2005
Roller Hockey Official
Skills
I have extensive experience building and implementing marketing campaigns, marketing strategies, and market research techniques, as well as experience with graphic design software such as Adobe Photoshop, Illustrator and InDesign, and Microsoft Office software. I also have excellent written and verbal communication skills and enjoy working in both team and individual-oriented environments.
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