To find a position as a marketing director for residential real estate developer or builder or construction company.
Kriste R. Klepper, CMD
5950 Preston Valley Drive
Dallas, TX 75240
Mobile Phone: 214-732-5651
Profile
Self-motivated marketing professional with more than 25 years of success in driving strategic and tactical marketing leadership to increase revenue, profit and market share. Expertise lies in development of objectives, strategies and tactics to maximize return on investment. Proven record of accomplishment includes multiple top industry awards and recognition in both the housing industry and the shopping mall industry. Significant creative projects featured in industry trade publications, magazines and company acknowledgements. A results oriented leader with strong abilities to instruct and motivate team members, specializing in creative concepts and advertising to enhance brand identity.
Summary of Qualifications
1. Certified Marketing Director
2. Strategic Planner
3. PR Management
4. Budget Management
5. Brand Enhancement
6. Ad Agency Management
7. Drive ROI
8. Mkt. Research Analysis
9. Boost Corporate Identity
10. Team Motivator
11. Excellent Communication Abilities
12. Enhance Stakeholder Relations
13. Copywriter/Media buyer
14. Manage Web Site
15. Prospect Management
16. Lead Generation
17. CRM
18. Proven Sales Abilities
Professional Experience
David Weekley Homes /Dallas, Texas/ 2009 – Present
Sales Consultant – The Reserve at Castle Hills
General Growth Properties / Chicago, Illinois / 1998 - 2009
Sr. Marketing Manager / 2006-present
Primary responsibility for leading the marketing effort in Bridgeland, an 11,400-acre master planned community on the northwest side of Houston, Texas.
• Market Positioning – Primary responsibility for developing the marketing strategic plan and ensuring its execution by working with or directing the efforts of an advertising agency, public relations firm, and the sales department.
• Planning – Determine the marketing calendar on an annual basis balancing print media, electronic media, periodicals, outdoor, events, internet and promotions.
• Budgeting – Responsible for preparing and recommending marketing budgets and determining the greatest impact for the dollar
• Supervising Visitors Center and staff – Responsible for the operations of the on site visitors Center and supervision of its staff
• Realtor Relations – Plan and implement strategies to increase Realtor awareness of Bridgeland. Organize events and Realtor programs
• Market Research – Suggest and participate in qualitative and quantitative market research efforts including lost buyer surveys, focus groups, brand awareness studies and prospect follow-up
• Public Relations – Represent and educate civic, public, and industry groups about Bridgeland
• Sales Team – Participate as a key member of the Sales team to help determine the optimum approach to selling homes in Bridgeland
• Strategic Sales Partnership representative for 12 shopping centers in Texas
• Achieved over $1 million/annually in non traditional advertising sales
• Created unique marketing sales tools and coached team members to achieve NOI goals
• Exceeded client expectations by creating unique sales opportunities
• Received top company award for Strategic Sales Partnerships -2004
• Strategic Planning/Execution – Worked with entire mall team to develop long-term vision at center in relation to its competitive marketplace. Lead the development of center’s annual marketing plan in support of property business plan goals. Executed all marketing plan programs/elements.
• Leasing Assistance – Supported the leasing function through participation in the leasing process, development of customized leasing/sales materials, and optimal representation of the center to appropriate retailers (existing and potential)
• Revenue Generation/Sponsorship – Maximized non-traditional revenue through the execution of appropriate income-generating events, promotions, and activities.
• Retailer Relations and Sales Production – Responsible for establishing effective business relationships with the retailers on a local level in order to maximize the sales productivity and success of the events in the mall.
• Research/Results Measurement – Coordinated research activity for center (customer studies, trade area demographics, customized research initiatives) and effectively utilize research information in the development and execution of center’s business and marketing plans. Developed appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.
• Customer Service Center – Responsible for entire operation
• Budget Accounting – responsible for a $1 million budget
• Public Relations managed PR firm and drove all community outreach events on behalf of the mall
• Awarded top honor for “Center Productivity†2002 by the International Council of Shopping Centers (ICSC)
• Achieved highest Company award for center productivity 2001-2002
• Instructor for ICSC School for Professional Development 2003 – 2004
Marketing Manager – St Louis Union Station / St. Louis, Missouri 1998-1999
Marketing Director / Winrock Mall in Albuquerque, New Mexico 1997-1998
Marketing Manager / RREEF Funds USA III / Denver, CO / 1990-1997
Marketing Director / KRAVCO / Denver, CO / 1987-1990
Marketing Director / Simon Property Group / Wichita, KS /1984-1987
Marketing Director / Dan O’Connell & Associates / Springfield, MO / 1983-1984
Education
BS Missouri State University, Springfield, MO
International Council of Shopping Centers Marketing I
International council of Shopping Centers Marketing II
National Association of Home Builders (NAHB) IRM I
National Association of Home Builders (NAHB) IRM III
Recent Recognition
2009 NAHB “The Nationals†Master Planned Community of the Year
2009 NAHB “The Nationals†Silver Award: Marketing Director of the Year
2009 NAHB “The Nationals†Best Website, Best Special Promotion, Best Series of Related Print Ads, Best Direct Mail, Best Brochure, Best Graphic Continuity
2008 Sunbelt Builders Show STAR Awards:
Marketing Professional of the Year
Best TV Commercial
Best Billboard
Best Promotion
Best Print Ad
Best Brochure
Greater Houston Builders Association PRISM Awards:
Marketing Director of the Year
Best Promotion
Best Print Ad
Best Marketing Campaign
Planned Community of the Year
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