Seeking a career as a Senior Marketing Manager/Marketing Director
I am an energetic, creative, and dedicated marketing professional, passionate about getting results! My strengths lie in strategic planning as it relates to marketing communications and promotions, event planning, and project management.
I was a two-time published student of Psychology and Business Administration with a Bachelor’s degree from Washington College in Maryland. I have begun coursework toward my MBA at Rowan University.
DINA A. BECK
Senior Management Professional
CAREER OBJECTIVE
To obtain a management or related position offering growth opportunities, while pairing my keen sales/marketing abilities & organizational skills with my ambitious work ethic
PROFESSIONAL EXPERIENCE
Marketing Manager 2006 - 2009
General Floor Industries, Bellmawr, NJ
General Floor is a flooring wholesaler with 20 satellite locations. In January 2009, the Company downsized for a fourth time in my 3-year tenure.
Major Responsibilities:
 Strategically implemented targeted sales/marketing programs for various customer pools
 Evaluated & approved monthly commissions paid to telemarketing team
 Reviewed & approved customers presented for qualification
 Developed marketing strategies for new product positioning
 Developed and led targeted customer promotions, including direct mail campaigns
 Designed & coordinated production of internal marketing materials
 Maintained promotional product inventory
 Maintained relationships with print, mailhouse, promotional, & other vendors
 Managed/supervised staff of 6 team members
Major Achievements:
 Designed & managed Company’s first telemarketing program, including infrastructure, scripting, & recruitment
 Designed new/infrequent customer qualification process
 Developed 3-level customer VIP program
 Co-authored & coordinated customer marketing assistance program presentation & follow-up
 Secured sponsorship for 3 off-site VIP customer events at Bridgeport Speedway
 Streamlined quarterly customer promotions, improving fulfillment timeliness, increased security measures, & order accuracy
 Coordinated 20 on-site customer appreciation events under a $50k annual budget
 Led co-op marketing program, including product procurement, budgeting, & creative design
Senior Marketing Associate 2004 - 2006
The Outsourcing Partnership, LLC d/b/a Accume Partners, Moorestown, NJ
Accume Partners is an internal auditing & risk management firm.
Major Responsibilities:
 Managed/executed four dozen tradeshows including pre- & post-event marketing, booth coordination, sponsorships, advertising, & business development follow-up plans
 Led quarterly business-to-business (B2B) direct mail campaigns
 Enforced brand guidelines on both internal & external marketing materials
 Produced client presentations & proposals for all service areas
Major Achievements:
 Coordinated corporate re-branding as related to print advertising, sales collateral & direct mail campaigns, stationery, tradeshow booth display, website copy, etc.
 Developed new proposal template & other in-house templates & forms
Business Development Associate (Marketing Assistant)
2001 – 2004
Premier Research Group plc, Philadelphia, PA
Premier Research is a clinical research organization (CRO). In January 2004, Premier Research was acquired by CRC Development, Ltd., & downsized by over 25%.
Major Responsibilities:
Developed, edited, & conducted quality control on the following:
 capabilities & proposal defense PowerPoint presentations for sales & clinical teams  marketing materials for sales team/industry meetings & B2B direct mail campaigns
 client proposals  staff biographies & curricula vitae
Major Achievements:
 Led major targeted marketing campaign, Late 2003 – Early 2004
 Created ancillary marketing materials in specific therapeutic areas
 Developed & created posters, ads, & other marketing materials for industry conferences
 Co-authored new company brochure
 Developed client presentation template
 Coordinated corporate holiday party for staff, family, & colleagues (as Trilliant Research)
Administrative Assistant to the President
Spectrum Marketing, Cherry Hill, NJ 2000 – 2001
Spectrum Marketing provides advertising specialty & promotional marketing products & services to local & regional businesses.
Major Responsibilities:
 Conducted project research & implemented major client promotions
 Performed quality assurance validations on clients’ proofs & final productions
 Contributed to major client account planning
Major Achievements:
 Initiated & executed program documentation & procedures
 Developed purchasing reports
President (& Sole Operator)
Computer Place Unlimited, Inc., Hatboro, PA 1998 – 2000
CPU, Inc. was a local computer/networking sales & service firm, servicing small businesses & home users.
Major Responsibilities:
 Developed operating business plan & secured venture capital & other sources of funding
 Researched target market demographics & purchasing habits, & pursued strategic retail site
 Maintained & administered client accounts, & performed business development activities
 Developed customer sales/marketing promotions & advertising campaigns
 Purchased inventory, processed payroll, & managed accounting activities
 Employed one Senior Service Technician, two Junior Technicians, & one Office Assistant
Major Achievements:
Increased sales figures & net profit each fiscal quarter, as projected in original operating budget
Retail management positions
1995 - 1998
TECHNICAL SKILLS
 Software Applications
Proficient in:
o MS Windows & Office products (Word, Excel, PowerPoint, Outlook, Verio, Publisher)
o QuarkXPress
o Adobe products (Photoshop, Illustrator, Acrobat)
o IBM AS400 systems (Dancik)
o WinZip
Familiar with:
o MS CRM, FrontPage, Access, & Project
o Macromedia Dreamweaver
 Peripheral Hardware & Other Office Equipment: Laser & inkjet printers, CD-RWs, scanners, copiers, facsimile machines, binding machines, etc.
EDUCATION
Master of Business Administration (Marketing concentration), Expected 2011
Rowan University, Glassboro, NJ
Cumulative GPA: 3.8
Bachelor of Arts, Psychology (Social Psychology concentration); Business Administration Minor, 1998
Washington College, Chestertown, MD
Cumulative GPA: 3.4; Dean’s List; Psi Chi Member
PUBLICATIONS
Banutu-Gomez, M., Beck, Dina A., et al. Rewards & Personality in the Workplace. The Business Review, Cambridge. October 2004, Volume 2, Issue 2, p 36-43.
McKillop, K., Abbate, Dina, et al. Don't Judge, Don't Tell: Revealing secrets & the response of the confidant (Eastern Psychological Association Conference presentation, 1997). Washington, D.C.
AWARDS
Premier Research Special Recognition Award Recipient, 2003
Dean’s List, Washington College, 1994-1998
Psi Chi Inductee (Honor Society in Psychology), 1997
NukeJobs is a nuclear jobs board that provides nuclear job seekers access to international directories of Nuclear Employers, Nuclear Resumes and Nuclear Jobs such as Nuclear Engineer Jobs, Nuclear Construction Jobs, Nuclear Power Plant Jobs, Nuclear Medicine Jobs, Nuclear Pharmacy Jobs, Nuclear Security Jobs, Nuclear Physics Jobs, Nuclear Reactor Jobs, Nuclear Material Jobs, Nuclear Safety Jobs, and Nuclear Waste Jobs.