Andrew LaDuke, 43121 Ashbury Dr., Novi, Michigan 48375 248-880-3966 kiitz[at]yahoo.com
Summary: Building materials sales and marketing professional seeks position responsible for driving revenue through specification, distribution and commercial contractor sales channels.
Education: Master of Science, I. T., Walsh College, 2002
Bachelor of Science, Bus. Admin., Central Michigan University, 1985
Experience: Dwyer Marble & Stone Supply, Farmington Hills, Michigan
An importer and wholesale distributor of natural stone, tile, glass and related products in both the residential and commercial construction markets.
Sales Manager 10/2007-6/2009
Architectural sales of building materials specifically natural stone slabs & tiles, exterior wall cladding, stone veneer, stone pavers and porcelain tile. Limestone, travertine, slate, granite slabs, mosaic tile. Sales efforts targeted at interior designers, general contractors, architects, flooring dealers, subcontractors, stone fabricators, masonry contractors, home builders and remodeling/home improvement firms. Engineered quartz slabs and tile. Duties included:
• Manage architectural sales and contractor sales teams to drive product sales of $15 million.
• Manage, direct & inspire inside sales/customer service team to success.
• Weekly sales training on how to present products, managing customers relationships, overcoming objections, selling product features, making cold calls, building relationships, utilizing CRM software and more.
• Track commercial construction projects and close sales by leveraging relationships with tile contractors, stone fabricators, construction managers, general contractors, and residential builders.
• Build, customize, & manage web based CRM, update and distribute leads; maintain database profiles of architects and interior designers.
• Configure CRM to function as Sales Call Reporting tool.
• Target & qualify construction projects from planning through bidding phases through the use of online construction reports such as McGraw-Hill, Bidclerk.com, CAM, and other online project reporting tools.
• Build brand identity through Constant Contact email marketing campaigns, importing database lists, analyzing “click through†reports to identify customer interest.
• Plan & direct building materials trade shows such as MiDex & KBIS to maximize product exposure and develop leads.
• Closed on major projects such as: Horseshoe Casino, Book Cadillac Hotel, MGM Casino, Amway Headquarters, Motor City Casino. University of Michigan Apartments, Kirkland & Ellis, Dickinson Wright, Fox Mazda, Radisson Hotel, Amway Grand Plaza Hotel.
Experience: Findatitle Software, LLC, Troy, Michigan
A start-up company selling software solutions to manage law library resources.
Director of Sales & Marketing 1/2006-9/2007
Start-up company. Design & build state of the art call center to sell law firm library management tool. Recruit & train customer service personnel to sell software subscriptions over the phone. Analyze market, identify prospects, create marketing strategy, build & manage client relationships. Design and conduct Webex presentations, follow-up and close leads. Create upscale branded software product for law firm library management. Design & manage internet marketing campaigns. Create, implement & measure direct mail campaigns.
• Manage over 8,000 prospect law firms through call center database.
• Prepare daily cold call dialing campaign using law firms demographics.
• Manage product development cycle to maximize benefit to users.
• Communicate sales goals and results to the CEO.
• Responsibilities including planning, evaluating, controlling and tracking against daily goals such as number of dials, introductions, appointments secured, subscriptions closed.
• Interviewing, hiring, and training call center employees; planning, assigning, and directing work; appraising performance; addressing complaints and resolving problems.
• Design and conduct Webex presentations.
Experience: Koppers, Inc., Pittsburgh, PA
A $1 billion global company and a leading integrated producer of carbon compounds and treated wood products for the aluminum, steel, chemical, rubber, roofing, railroad and utility industries.
Roofing: Sell building materials by targeting architects, distributors and contractors. Manage distributors, train & partner with certified commercial roofing contractors. President’s Award recipient two years. Highest volume region in the U.S. Supervised & coached independent sales agents and direct reports. Prepare RFP’s & RFQ’s to automotive, public sector, industrial, education, hospitality, and commercial construction markets. Board Director, Michigan Roofing Contractors Association. Launched & managed multiple new product lines including single ply, modified bitumen, roofing equipment, metal roofing, roof coatings. Membrane roofing, roof coatings, insulation, roofing fabrics, roof deck fasteners, etc. Design & present AIA box lunch presentations.
Utility Poles: Sales of treated wood utility poles to major investor owned electrical utility companies. Manage large account supply chain and vendor owned inventory for companies like American Electric Power and Mid-American Energy.
• Projects include:
o Chrysler Technology Center, Auburn Hills
o Ford Dearborn Engine Plant, Dearborn
o General Motors Tech Center
o Roseville Community Schools
o Beaumont Hospital
• Managed 10 employees, independent sales agents
• Manage/train over 50 commercial contractors in certified installer program
• Conduct product training seminars for distributors
• Generates “pull-through" demand by influencing architectural and specification writers, general contractors, facility managers and engineers
• Plan, develop and conduct creative presentations of systems and solutions to achieve architectural specification goals
• Proactively participate as an active member in local AIA and CSI chapters.
• Inspect and evaluate existing roofing systems
• Perform quality control inspections and prepare reports
• Assist in bid evaluation, work with procurement executives at utility companies.
Experience: P. F. LaDuke & Son Roofing, Inc., Detroit, Michigan
A leading commercial roofing contractor installing built-up, modified bitumen, and single ply roofing systems.
Project Manager & Estimator 9/1985-3/1988
Estimating, bidding, procurement, and project management on commercial roofing projects. Take-off projects from plans or from site. Work with architects and general contractors. Prepare and submit bids. Monitor project installation, labor expenditures. Evaluate installed roofing systems and suggest roof replacement systems. Family business, started at age 16 as driver, worked in field as union apprentice, roofing materials purchasing, business development.
Other: Toastmasters Speaking Club
Adjunct Instructor, Walsh College graduate program
Licensed Residential Builder (2009)
Web skills:
• Design & develop and update websites.
• Search engine optimization (SEO) techniques.
• Implementing, tracking, analyzing Google Adword campaigns.
• Social networking- Linkedin.com & Facebook.com.
• Implement and manage Content Management Systems.
Relocation: No
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