Senior Marketing position for construction, home builder, architecture or related field.
TINA GONSALVES, PCM
SENIOR MARKETING EXECUTIVE
Online Marketing -- Social Media -- Marketing Strategy -- Branding
Dynamic marketing expert and accomplished executive leader with over 15 years experience creating revenue building
marketing programs that launch and transform brands, create profitable growth strategies, and develop new markets.
> Industry leader in developing integrated online marketing, social media, advertising, public relations, viral, direct mail, email, print, mobile, event, and sales programs that accelerate company success and minimize costs.
> Strong portfolio of developing products, programs, and teams in the start-up, growth, and optimization phases to produce immediate and sustainable results.
> Reputation for building teams that produce fast results and consistently and aggressively execute business objectives.
VALUE OFFERED & CORE COMPETENCIES
Internal and External Branding
Internal/Corporate Communications
Leadership/ Culture Development
SEO, SEM Optimization
Strategic Planning and Execution
Customer Evangelism and Insight
P&L/Budget Management
Employee Performance Management
New Market Development/Lead Generation
Data Marketing Metrics/ Analytics
Partnership Development
Market Segmentation/Demographics
Market Research/Competitive Analysis
New Media Creation and Integration
Viral and Online Marketing/Social Media Expertise
Sales Process/Field Sales Support
PROFESSIONAL EXPERIENCE & SELECTED ACHIEVEMENTS
IMEDEXCHANGE, LLC SEATTLE, WA, 2007-PRESENT
Social Media Network for Physicians/Healthcare-Tech Start up
VICE PRESIDENT, MARKETING
Create business development, marketing and product launch strategies for physician social network. Develop and execute corporate marketing, customer onboarding/engagement, business development, public relations, and product management programs.
* Built fast growing physician website through innovative organic and social media membership campaigns. Averaged 15% conversion rate on membership strategies.
* Developed and implemented online ad campaigns and affiliate programs. Ad revenue exceeded goal within 4 weeks.
* Piloted business partner and affiliate program with healthcare partners, exceeding partnership goal by 140%
MILA, INC. AND NEXT ONLINE TECHNOLOGIES LYNNWOOD, WA, 2002-2007
E-commerce Financial Services and Software Development Firm
CHIEF MARKETING ARCHITECT/DIRECTOR OF MARKETING
Piloted and led first marketing departments for sister companies, MILA and Next. Pioneered marketing and brand strategy, drove execution, mentored marketing and creative staff, calculated budgets, analyzed metrics, streamlined sales process and introduced/integrated online marketing (podcasts, webcasts, mobile, viral, video, interactive). Main contributor to the strategic direction and vision of both companies.
* Propelled dramatic sales growth, fueling revenues from $396 million to $5.5 billion in 2.5 years
* Sustained average of 15% monthly revenue growth with low cost, online, consumer demographic-driven marketing plan
* Spearheaded new customer onboarding process that increased sales 122% and decreased customer turnover 36% within first three months
* Spearheaded new technology features and user interface (UI) improvements, stimulating 44% average annual increases in subscriber base and eliminating application abandonment by 33%
* Drove development and implementation of new channel, increasing incremental revenue 33% within 60 days
* Restructured internal communications and initiated employee training program reducing corporate turnover by 62% and increasing employee loyalty 56%
* Transformed user experience, reduced cost-to-produce 25%, and eradicated redundancies through collaboration
SMITH, BUCKLIN & ASSOCIATES CHICAGO, IL, 1997-2002
Professional Management and Consulting Firm
DIRECTOR OF MARKETING & MARKETING COMMUNICATIONS
Directed strategic marketing and communications programs for consumer, B2B, and technology clients. Led multiple teams in designing and executing marketing programs that increased profits, built awareness, and took client’s brands to the next level. Managed P&L, budgets, and ROI on per-client basis. Consummate in Board relations.
* Optimized existing client base and increased billings 55% with the sales and execution of value-added services, including the introduction of interactive media
* Re-branded Car Care World Expo, SBA’s largest consumer trade show and one of the top 200 trade shows in the U.S. Plan increased number of attendees 42%
* Pioneered first industry portal, including strategy, e-commerce, design, and content. Portal became model for new client service
* Successfully led 10 cross-functional teams, the greatest number of clients in the Division
TRI-MET PORTLAND, OR, 1995-1996
Regional Transportation Agency
MARKETING PROGRAM MANAGER/PUBLIC AFFAIRS SPOKESPERSON
Revitalized and elevated the performance of marketing programs, community outreach, and political initiatives for regional transportation agency. Top performer in creating partnerships and strategic alliances. Drove brand awareness and increased consumer satisfaction by orchestrating promotional and marketing campaigns and events.
* Instrumental in designing and managing Tri-Met’s most ambitious community outreach and marketing program, increasing public awareness of public transportation by 33%
* Led company in selling Tri-Met service and programs for a 23% incremental increase in new ridership
* Popular spokesperson for Tri-Met
TMG COMMUNICATIONS PORTLAND, OR, 1993-1995
Full Service Marketing Communications Agency
PRINCIPAL
Primary leadership force for successful marketing agency specializing in brand identity, advertising, product/corporate positioning, crisis management, sales promotions, special events and consumer marketing.
* Led public relations and promotional efforts for major reorganization of U.S. Bank. Planned unified branches and generated over $1.2 million in positive press
* Captured a 25% increase in consumer satisfaction by designing new brand campaign for Portland General Electric
* Developed and sold media plan to Red Lion Hotel hospitality. Increased hotel visibility 27%
THE FLECTO COMPANY, INC. (NOW RPM) OAKLAND, CA, 1990-1993
Manufacturer of Premium Wood Finishes (Residential and Commercial)
MARKETING MANAGER
Designed, directed, and executed VARATHANE brand’s strategic marketing plan and $3.6 million budget. Developed and executed strategies that increased profits, built brand awareness, and supported sales efforts. Supervised marketing team and outside agencies.
* Surpassed sales and profitability projections an average of 33% per year, never exceeding budget.
* Engineered and implemented most profitable new product launch in company’s 60-year history. First year’s sales exceeded forecast by 170% and the plan became the model for new product launches.
* Designed and executed company’s most successful consumer promotion for an existing product. Promotion received over 16% redemption rate (compared to industry average of 2%).
* Directed largest simultaneous product launch in company history, including product development, budgets, packaging, merchandising, and advertising for 6 new lines. Projects came in on time and under budget.
MOOR & SOUTH LIMITED PARTNERSHIP SAN FRANCISCO, CA 1989-1990
Pier 39 Festival Marketplace
MARKETING ASSOCIATE
Created, produced, and promoted special events for retail marketplace. Coordinated integrated marketing communications plan, managed employee/tenant communications, and directed consumer promotions. Developed individual marketing plans for retail, restaurant, and attractions tenants.
* Increased positive exposure 30% and earned national publicity with the design and implementation of crisis communication plan addressing the unexpected sea lion migration onto Pier 39 property.
* Maintained rigorous entertainment schedule, successfully juggling more than 30 acts per week on three stages.
EDELMAN WORLDWIDE SAN FRANCISCO, CA 1987-1989
World’s Largest Independent Public Relations Agency
ACCOUNT COORDINATOR
Clients included LucasFilm, California Cheese, American Express, Broderbund, and UPS.
* Broke office record for most national media placements for a single campaign (Le Crystal Naturel, 240+ placements).
* Acquired first technology client for Edelman SF (Micron) establishing Edelman SF as a high tech PR hub.
EDUCATION & AFFILIATIONS
Bachelor of Science, Journalism, Honors, University of Florida
Professional Certified Marketer (PCM Certification)
Project Management Certification University of Chicago
Marketing Executive Roundtable (MER)
American Marketing Association (AMA)
CMO Council
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