WILLIAM M. JONES
Lenexa, Ks. 66220
EXECUTIVE BUSINESS DEVELOPMENT & MARKETING
 Results-driven, marketing and business development professional with comprehensive, hands-on experience and expertise in maximizing business development nationally and regionally.
• Revenues over $60,000,000 in new business to Harvest Construction.
• Turned around under-performing region into leading company region at Makita USA.
• Developed new region to $21 million in revenue.
• Consistent annual Corporate Sales Honorary Award Winner for excellence in new account development, penetration of existing accounts and total customer satisfaction.
• Increased Company bottom-line through reducing account receivables and returns.
• Key member of team to develop and market largest rental franchise in the nation.
 Extensive successful experience in Business Development, Retail, Wholesale, Industrial/ Commercial, Contractor, and Government market segment sales, both direct and in managing and motivating personnel to accomplish sales and marketing objectives. Skilled in developing and managing budgets and forecasts, identifying market opportunities, analyzing activities and formulating corrective actions. Developing and implementing sales and promotional plans adapted to the customer’s needs and business development needs are strengths.
 Key areas of expertise include:
ï€ï€± Business Development / Target Marketing
ï€ï€² Relationship Building/Net Working Clients
ï€ï€³ Cold Calling / “Hunter†Prospecting Role
ï€ï€´ Consultative Selling / Customer’s Needs ï€ï€µ Team Management & Leadership / Team Player
ï€ï€¶ Business Planning & Implementation / P & L
ï€ï€· National Accounts Management
ï€ï€¸ Conflict / Solution Management / Resolution
PROFESSIONAL EXPERIENCE
Harvest Construction / General Contractor April 2007 to Present
Executive VP of Business Development & Marketing Manager
• Develop new business and revenue (Over $60,000,000 under contract in the last 16 months) by focusing business development efforts mainly on the hospitality / commercial industry. Building vendor’s relationships and buying building materials products & FFE.
• Building long-term relationships with key hospitality developers with my goal to become their preferred general contractor. My goal was to develop negotiated business with new and existing hospitality developers in the future.
• Create a marketing plan to attend and promote our company at major hospitality, industrial / commercial construction trade shows both national and regional shows. Prepare marketing materials and booth layout to attract customers to our booth.
• Develop and maintain constant contact with architects, management and financial companies and all National Hotel Brands Groups and Independent Brands Groups.
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United Hardware & Distribution Co., Minneapolis, MN. 2004 to April 2007
Business Development / District Manager
• Develop and grow new business while increasing existing business sales revenue in a new 4 states region.
• Create business plans, demographics, site studies, land and building costs, capitalization & marketing plans. Attended trade shows, conventions and company’s markets.
• Develop new investors for ground-up business through advertising and networking existing business owners.
• Train business owners & employees on new marketing techniques, merchandising, financial, customer services trends and product knowledge.
Makita USA 2001 to 2004
Regional Industrial/ Retail Sales Manager and Manufacture Representative, Midwest Region
Direct, recruit, train and motivate 6 sales associates plus 2 product specialists in 6 states region with $10+ Million of sales revenue. Develop and implement sales and account marketing plans, budgets and performance analysis. Develop and implement analytical based sales presentations for clients to affect strategic plans and create competitive dominance.
• Developed previously under-performing region into number one region through team building with sales associates and by acquiring new business and working with existing customer base.
• Personally signed two major key accounts, one was a 51 stores multi-branch account for region.
• I was responsible for Mass-Merchandisers Accounts (I. E. Home Depot, Lowe’s, Sutherland’s,
Westlake’s etc) including Building Displays, Customers Product Seminars, Demonstrations, Product Knowledge and building relationships and with store management and employees.
Concrete Accessories, Inc., Olathe, KS 2001 to 1998
Sales and Marketing Manager
Establish corporate sales and marketing objectives to ensure total customer satisfaction. Train and supervise sales and marketing teams in lead development, presentations, product lines, post-sale support and total account management. Plan and conduct market research and analyze competition, products, demographics and industry trends. I built long-term business relationships. I supervised project managers and suppliers. Implement or deny new vendors or vendor programs. Negotiate all corporate client agreements and vendor agreements. Create competitive dominance and P & L.
• Achieved 48 percent sales increase during first 4 months on job and continued growth.
• Planned & Implemented seminars on product demonstrations and training of customers on product knowledge and show-casing new products.
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Tru-Serv / ServiStar Corporation, Kansas City, MO 1986 to 1998
Regional Sales Manager and Consultant Sales
Provide team leadership for 15 employees in target marketing, lead development, and sales to meet corporate targets. Supervise project managers and suppliers to create better assortments, advertising and buying power. Develop and implement analytical based sales presentations for clients to affect strategic plans and create competitive dominance.
• Successfully penetrated brand new sales territory generating $21 million in sales revenue.
• Annual President Club Awards for consistently achieving sales and business objectives.
• Enlarged job scope to include responsibility for key mass merchandisers and key accounts due to excellence in sales, new account development skills and total customer satisfaction.
• Gained customer loyalty creating “How to Compete Strategies†using advertising, niche marketing opportunities, assortment planning and pricing strategies.
• Key Team Member to develop and market the “Induserve Supply†franchise concept designed to be the premier supplier in the Commercial/Industrial industry.
• Key Team Member to develop and market the “Grand Rental Station†store franchise, now the largest rental franchise in the nation.
• Key Team Member to formulate the “Home & Garden Showplace†franchise, joining nation’s largest Nurseries and Lawn & Garden stores under one buying group.
Townley Hardware Corporation, Kansas City, MO 1981 – 1986
Division Manager
Establish divisional marketing objectives. Effectively train, motivate and direct sales associates in sales, negotiations, new business development, competitive analysis, market and demographic research and business account planning. Create sales and service promotions and presentations. Ensure total client satisfaction. Implement or deny new vendors or vendor programs. Negotiate all divisional client and vendor agreements. Create competitive dominance.
• Grew assigned regional sales 135 percent.
• Reduced account receivables over $2 million.
• Negotiated return of merchandise from past due accounts and vendors, resulting in $800,000 savings.
• Three time winner of Account Executive of Year for developing new and deeply penetrating existing accounts.
• Enlarged job scope to include responsibility for key mass merchandisers and key accounts due to excellence in sales, new account development and total customer satisfaction.
Jones Construction Company, Overland Park, KS 1972 to 1980
Co-Owner and Operator
General Contractor for industrial / commercial, and home building. Procurement of building materials.
EDUCATION / TRAINING
Kansas State University, Manhattan, KS --- Business Management & Psychology
N.R.H.A Degree in Advance Hardware Retailing
General Motors Professional Sales University
Dale Carnegie ---Effective Speaking and Human Relationship Degree
Dale Carnegie --- Professional Sales and Management Degree
Many Seminars on Financial Planning, P&L Training, Inventory Management, Purchasing, Negotiation, Capital Investment, Advertising, Demographics Analysis, Merchandising, Forecasting, ROI Analysis, and Site Selection
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