William T. Shannon
3731 Elkhorn Court  Simi Valley, Ca. 93063  H: 805-583-0234  C: 805-823-5588  btsxpress[at]yahoo.com
Senior Level Sales Development and Training Leader
Creative and Innovative / Leverage Technical Resources / Develop Cutting Edge Training Programs
Highly Regarded Marketing and Sales Executive with a track record of driving exceptional marketing and business development strategies resulting in superior sales performance and revenue growth. Reputation for ability to attain employee and consumer allegiance and promote growth in a challenging economical climate. Respected professional with more than 20 years of experience in guiding organizations to surpass their expectations for success. Influence exceptional results through the development and delivery of strong employee development and sales training strategies. Seeking a VP of Sales and Marketing position with a progressive organization that values visionary leadership, aggressive strategic planning and execution skills, and an entrepreneurial spirit.
Key Skills and Strengths
ï· Branding & Awareness Building Marketing and Advertising Strategies
ï· Business Analysis & Process Improvement P&L Responsibility
ï· Consultative & Relationship Sales Persuasive & Effective Speaker
ï· Cost Control & Budgeting Psychology of the Buyer Expertise
ï· Cultivate Internal & External Alliances Quick to Foster Confidence/Gain Trust
ï· Customer Focused Sales Process Recruiting and Retention
ï· Decision Making/Problem Solving Relationship & Account Management
ï· Develop High-Performance Teams Secure Buy-In from Staff & Peers
ï· Driven to Succeed and Exceed Goals Training, Mentoring & Team Building
ï· Maintain High Employee Morale Trusted with Unquestionable Integrity
Professional History
Outsource Testing, Covina, CA (2008 to 2009) Technology
V.P. of Sales And Marketing/Technology Division
ï· Drove sales management and marketing strategies for a progressive software and system testing organization; designed and implemented aggressive sales/business development training for sales team and identified areas of opportunity in sales processes.
ï· Attended industry trade shows to drive lead generation activities and standardized sales tools to promote continuity; set benchmarks for sales results, created goals and measurement tools to track positive activity and created conversion ratios to measure performance.
Key Accomplishments
 Succeeded in influencing brand awareness for an unknown organization; utilized web based marketing strategies to drive growth and secure key accounts in untapped markets including government contracts and arranged placement on approved vendors list with 30 States, and with some of the large government contractors in America.
William T. Shannon
3731 Elkhorn Court  Simi Valley, Ca. 93063  H: 805-583-0234  C: 805-823-5588  btsxpress[at]yahoo.com
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DR Horton, Inc., Woodland Hills, CA (2003 to 2008)
VP of Sales and Marketing for the Woodland Hills Division
ï· Led sales and marketing initiatives for a division of the largest residential home builder in the nation; drove sales and training strategies for 35 Sales Representatives in a territory that generated $1.8B a year in annual sales.
ï· Managed all critical operations responsibilities; interviewed, hired and trained high performance staff, oversaw marketing budget creation and administration, and created highly successful marketing/advertising campaigns to boost sales and gain market-share in a highly competitive industry.
Key Accomplishments
 Quickly established guidelines and processes to identify and train high potential candidates, incorporated employment testing procedures to immediately decrease employee turnover, established the division as the 3rd most productive operation in the country.
 Drove aggressive sales and closing strategies to recapture lost revenue and customer cancellations, built customer satisfaction scores and implemented a CRM web-based system to track sales activity, eliminate paper formats and provide “real time†access to customer information for maximized production.
Shea Homes Trilogy, Corona, CA (2002 to 2003)
Sales Manager/Sales Trainer
ï· Drove sales performance of over $32MM in annual closings; created and implemented a streamlined sales training tool that revised sales strategies.
ï· Provided Sales Representatives with new turnkey tools and applications to manage and drive performance, incorporated sales scripts and “The 7-Habits Of Highly Effective People†into learning curriculum.
Centex Homes, Corona, CA (1990 to 2001)
Vice President of Sales and Marketing
ï· Began position as a Sales Representative and secured promotion to Sales Manager (1993), and subsequently to Vice President of Sales and Marketing (1994).
ï· Led business and employee development initiatives for the largest Centex division in the country; oversaw day to day sales and design center operations, created a culture of continuous learning, adapted sales development and training to the changing market, resulting in a high performance team which paved the way for 7 sales representatives to gain promotions to VP position.
Key Accomplishments
 Created and facilitated a highly successful sales training program on a local level, program was recognized for triggering exceptional results in sales and closings, and was selected for implementation on a national level.
 Named the “Most Profitable Division†in the country, increased earnings by 15% in the first two years.
 Achieved the highest “Customer Satisfaction†indicator scores, nationwide.
 Drove $167MM in annual sales, an average of 835 closings per year.
Education / Professional Development
University of Miami, Miami, FL – Bachelor of Arts, Business Administration
University of California, Irvine, CA – IRM 1.2.3.4 Marketing
Dale Carnegie – Public Speaking & Management Programs
University of California, Riverside, CA – Light Construction Management/ Building Codes
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