MARK B. MATTLAGE
5 Heather Glen Cell: (817) 991- 6761
Trophy Club, TX 76262
VICE PRESIDENT OF SALES • NATIONAL / REGIONAL SALES MANAGER
Highly motivated, successful and customer-focused business-to-business and business-to-market sales professional with proven success in leading sales operations and devising market strategies to capture new markets and exceed sales expectations. Expert presenter and negotiator; able to accurately evaluate market and sales channel conditions and devise strategies to penetrate new markets. Proven expertise in launching leading-edge business solutions to ensure customer loyalty and drive record-setting sales revenues. Expert presenter, negotiator, and salesperson able to forge solid relationships with strategic partners and build consensus across multiple organizational levels.
Strategic Sales Planning • Business Development • Product Development/Promotions/Presentations
New Market Identification • Financial Management • Contract Negotiations • Territory Management
Process Improvement • Market-focused / Solution-based Sales • Team Building & Leadership
Budget Administration • Long-term Planning • Account Relationship Management
PROFESSIONAL EXPERIENCE
HOMEVESTORS OF AMERICA, INC. (dba Cal-Mat Properties, Inc.), Arlington, TX 2000 to Present
Franchise President
Provide high-level leadership directing daily operations, sales activities, and new acquisition opportunities. Work closely with 3 vice presidents of acquisition, 2 vice presidents of sales, and 1 VP of finance to develop growth strategies. Analyze and approve all property acquisitions while administering strategic sales, marketing and advertising campaigns across all wholesale and retail distribution channels. Assess high-profile accounts and devise market strategies to expand business opportunities.
• Consistently ranked as #1 national franchise office (1/286) regarding the most buys closings 135 in 2007 and 118 in 2008.
• Achieve ranking as #1 franchise in sales for 2007 and #3 in sales for 2008.
• Instrumental in improved closing ration from 4% to 11% by deploying ACT! a software based lead profile system to track all acquisition leads.
• Drove project to add an additional 30+ acquisitions per year by implementing an innovative dig lead program which detailed 19 new ways to locate distressed properties.
• Solely credited for development of the Wealth Builder Program designed to supplement sales following the loss of the wholesale market by engaging and recruiting passive investors at seminars.
• Honored with the “UG Cup†Award (2007) most improved closing ratio over 50 buy closings.
HEALTH ALLIES.COM, Glendale, CA 2000 to 2001
Vice President of Sales
Recruited to oversee development of direct sales strategies for this startup E-Health Care firm providing health care services directly to customer via Web Portal. Established and directed sales operations across a 9 state region that included Texas, Oklahoma, Arkansas, Missouri, New Mexico, Arizona, Nevada, Utah, and California. Developed and maintained sales channel growth while managing $2M budget.
• Credited for development of innovative direct sales program designed to link health care buyers with key services including RX, dental, vision, lasik, chiropractic and cosmetic/plastic surgery.
• Provided high-level leadership directing activities of 3 sales directors responsible for sales to such clients as TPA, Section 125 Administrators, and Fortune 500 Companies.
…Continued…
Mark B. Mattlage Page 2
PACIFICARE HEALTH SYSTEMS, Dallas, TX 1990 to 1999
Director of Sales and Marketing / Regional Sales Manager / Senior Account Executive
Built impressive record of achievement and advancement through series of progressively responsible positions to leading all sales operations for this leading Group Healthcare Plan Provider. Oversaw servicing of 230K members with HMO’s, PPO’s, and POS’s with annualized revenues of $330M. Managed a high performing staff of 55 professionals, directing daily activities of 5 sales managers, 1 marketing manager, 1 government accounts manager, 1 product manager, and 1 administrative assistant. Developed and managed budget of $55M. Supervised training and startup operations for new market territories, directed creation of advertising and promotional campaigns, and developed high-impact sales and marketing support tools for local and national markets.
• Filed for and obtained regulatory approval for PacifiCare’s first small group offering in the state of Texas. Identified and developed strong relationships with high-profile general agents to maximize internal efficiency and increase brand awareness.
• Drove process that increased small group quote volume by 50% and close ratio by 6% by developing a preferred broker program that generated new accounts and increased market share.
• Demonstrated high level of dedication and sales expertise in streamlining product offerings thus growing commercial product profits from 17M loss in 1997 to 8M profit in 1999.
• Implemented the Miller Heiman strategic selling program that enhanced new sales close ratio by 20%, increased existing account penetration by 10% and increased monthly per member billing revenues by 15%.
• Honored as the Sales and Marketing Executive of the Year in Healthcare, 1993.
• Recognized as Top Account Executive in Texas, 1991, 1992, and 1993.
• Exceeded sales expectations in 1991 by 90%, 1992 by 280% and 1993 by 410%.
• Honored with a National Association of Health Underwriters Merit Award, 1997 and 1998.
• Awarded the Texas Association of Health Underwriters Merit Award, 1997, 1998, and 1999
CAREER NOTES: Previously held position as State Director (1986-90) for TLC NATIONAL MARKETING COMPANY.
EDUCATION
Bachelor of Business Administration in Finance and Marketing (1988)
UNIVERSITY OF TEXAS, Austin, Texas
LICENSURE
Texas Mortgage Brokers License, 2002
Group I Life and Health, 1990
PROFESSIONAL AFFILIATIONS
Greater Fort Worth Builders Association Board of Directors, 2007 to 2009
Member Greater Fort Worth Home Building Association, 2001 to 2009
President, HomeVestors of America Franchise Advisory Council (FAC), 2007 to 2009
Dallas Association of Health Underwriters – Immediate Past President, 2000 to 2001
Dallas Association of Health Underwriters – President, 1999 to 2000
Dallas Association of Health Underwriters Board of Directors, 1996 to 2001
Member, National Association of Health Underwriters, 1996 to 2001
Texas Association of Health Underwriters Board of Directors, 1999 to 2000
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