Summary
Corporate Communications Director – 15 Years of Experience
•Employee/internal & external communications pro with passion for community relations
•Strategy & messaging expertise; productive manager of people & projects; broad industry experience
•Extensive writing, design, print & electronic portfolio; expert computer skills; excellent writer
•Attentive to processes and motivated to improve systems; eagle-eyed troubleshooter
Experience
On Sabbatical - Writer/Researcher/Novelist – (Providence, RI & Louisville, KY 12/2007-11/2009)
Formal time away from regular employment to craft the structure, outline and contents of a philosophical novel…
•Researched youth gangs in New England & Melungeon genealogy in Appalachia and wrote book chapters
•Explored use of social networking in personal and professional relationships; researched tools for business use
General Dynamics C4 Systems – Mgr., Communications & Public Affairs (Taunton, MA 9/2004-11/2007)
Media Relations, Employee Communications and Community Relations for Corporate Reputation Management…
•Managed all internal, community and external communications in the Eastern United States for a $3 billion business unit of the fourth largest defense contractor in the world
•Wrote more than 450 business-related articles to enhance employee morale and connection to the organization, created photo galleries and photo essays, liaised with policy makers and established solid working relationships with major departments (HR, Legal, Finance, IS/IT, Manufacturing, Operations, Facilities, Quality & Service and six out-of-six strategic business units)
•Raised corporate giving level 30 percent for Massachusetts State Science Fair to enhance corporate reputation
•Wrote multiple short-term, project-based communications plans to drive strategies and tactics
•Built and maintained journalist relationships, created story opportunities, served as point of contact for General Dynamics corporate headquarters; acted as company spokesperson, proctored media interviews, organized and supervised media tours for facility and product demos; attended trade shows to generate and support media engagements; represented Company at local community events and volunteer programs
•Received bonuses and recognition for work on new companywide intranet and bring-a-kid to work event
Stellar Communications – Owner / MarCom Consultant (Boston, MA, 9/2000-8/2004)
Messaging, strategy, marketing, design and publicity for clients in various industries...
•Launched a global non-profit organization, built membership from zero to 200 members in the US; established revenue programs, media campaigns and member service strategies; developed web site to build chapters in the US, Canada and Europe. Introduced the organization's mission and vision to media and analysts; wrote key messages and benefits; pitched story ideas and acquired media coverage. To ensure long-term viability and revenue, developed partnerships with research organizations, vendors and competitors for seeking grants and sponsorships; secured more than $100,000 in the first 90 days from cash and in-kind gifts
•Developed new clients for a Boston-based equity investment firm, designed marketing fliers and promotional pieces that raised awareness with target entrepreneurs; wrote press releases, Q&As, corporate backgrounders and bios
•Increased sales rep efficiency for a major New England real estate firm; Developed and implemented a marketing program to target home buyers and sellers; designed and authored a database extraction routine to quickly identify target customers; trained staff on program and database use; negotiated usage rights with copyright holders
•Published a weekly newspaper in Southern Vermont, provided design and layout, editing, proofing and writing services to a regional publishing group; established e-submission standards to speed production and reduce costs
•Enhanced brand awareness and increased business at a 4-season resort in Vermont, designed collateral and marketing materials to introduce new products; wrote press releases and acquired media coverage; maintained Web site, developed sales promotions and training materials resulting in 20 percent growth (skier visits) and improved profit
Lexmark International, Inc. – Public Relations Mgr (MarCom Specialist) (Lexington, KY 6/1995-8/2000)
Press coverage, product awards and industry leadership through effective media relations… (Processes and systems to reduce costs, increase sales and enhance efficiency…)
•Launched products worldwide, managed PR strategy, campaigns and execution for a $2 billion division of the company; working with cross-divisional teams and peers in Europe, Middle-East & Africa, the Americas and Asia Pacific to develop and distribute global press releases and product marketing information
•Enhanced media relations and built positive relationships with key journalists, editors and industry analysts; organized thought-leadership campaigns; increased press coverage 20 percent annually; increased awards 81 percent in 1999 after successful product launches
•Managed and supervised 7-person PR agency team to achieve divisional goals; developed and provided messages, strategy and goals; served as media spokesperson for trade shows, press tours and daily media outreach
•Contributed to consistent annual sales growth through solid communications tactics and strategies, developed strategies and implemented communications campaigns to support major product launches; worked with sales organization to build customer communications to meet revenue targets and delivered new customer-focused publications to improve sales force productivity that became the “most-requested†brochures in company history; developed intranet and CD-based tools to shorten the sales cycle
•Managed budgets, supplier expenses and controlled costs to protect Company assets; supervised print, creative and design vendors, managed contractors and consultants; developed and managed zero-based budgets with annual budgetary authority of more than $2 million; negotiated and managed contracts with creative suppliers
•Streamlined collateral distribution and fulfillment operations and reduced annual costs by $150,000 (first-year savings); initiated and built a companywide system to share marketing assets with worldwide peers to effectively reduce global production costs for photography, writing, editing and design
•Served as a member of the Web standards team; nominated to the intranet development task force; appointed as charter member of the corporate editorial style guidelines team; served as presenter at the Company’s “Printer University†for direct sales reps; served on the global communications committee; promoted to Public Relations Manager for the largest division of the Company ($2 billion business printer division)
Community Action Council – Assistant Director (Lexington, KY 6/1991-6/1994)
Resource development and communications in a nonprofit social service agency with 230 employees…
•Increased annual revenues each year; raised $6 million in new funding through grant writing; developed a comprehensive marketing program for a subsidiary that resulted in $130,000 of new annual revenue
•Recruited, trained and developed a professional staff of seven using a team approach; established performance goals; hired and fired employees and suppliers; managed contract vendors
•Managed the grantwriting process and wrote proposals; researched funding opportunities and developed innovative community-based projects
•Developed short- and long-term strategic plans, formulated policy goals and wrote policies and procedures; served as member of senior management team; reported directly to the Executive Director
•Managed media and communications programs, strategy and day-to-day operations; appeared on television and radio, serving as corporate spokesperson
IBM Corporation – Editor & Designer, M&SS-L News (Lexington, KY 5/1989-5/1991)
Award-winning newsletter in a Fortune 500 corporation…
•Edited all copy, researched and wrote articles for a national newsletter; designed and produced entire publication using PageMaker, CorelDraw, Adobe Photoshop and Adobe Illustrator
•Using negotiation and communications skills, acquired equipment, hardware and software to install and implement a desktop publishing system that eliminated vendor costs of more than $12,000 annually
Education
BA Journalism, University of Kentucky (UK)\1990
Exec. MBA studies, Xavier University\1999-2000
Graduate study in Communications, UK\1994-1995
University of Madrid Summer study\1988
Grantsmanship Training Center certificate\1991
Resume Addendum – Chris Snapp
College Work Experience
Lexington Community College 1989-1990
Editor - Co-op News - campuswide student newsletter
•Coordinated all writing assignments, photography, printing and production of publication
•Assisted in page layout and design
•Researched story ideas, wrote and edited copy
•Won the Midwest Cooperative Education Association’s “Outstanding Cooperative Education Newsletter Award for 1989†in competition with entries from a nine-state area
Cooperative Education Association of Kentucky 1989
Editor - Co-op Crier - statewide member newsletter
•Entirely redesigned CEAK's quarterly newsletter
•Coordinated layout and printing services through external vendors
•Judged the news value of submitted material and edited stories
•Created headlines and cutlines, selected & sized photographs, wrote and edited copy
•Researched printing services, prices and vendors and negotiated purchase agreements
Kentucky Kernel 1988-1989
Advertising Sales Representative - Kentucky's third-largest daily newspaper
•Ranked consistently as one of the top three sales revenue producers
•Established 24 new accounts, sold $28,000 in display advertising, created layouts and handled 75 active accounts
•Won cash award for generating the most new business
University of Kentucky Public Relations 1988-1989
General Assignment Writer - Communi-K - university alumni newsletter
University of Kentucky College of Communications 1989
Contributing Writer - AlumNews - college alumni newsletter
Kentuckian 1989
Contributing Writer - University of Kentucky yearbook
University of Kentucky Agricultural Communications 1986
Public Information Writer - statewide wire service and publications
Awards
International Association of Business Communicators Bronze Quill Award 1994
Kentucky Association of Government Communicators best-in-class award 1993
Kentucky Society of Hospital Public Relations Merit Scholarship 1989
Midwest Cooperative Education Association best-in-class award 1989
DeSpain Journalism Award Merit Scholarship 1988
(Revised 4-Dec-09)
NukeJobs is a nuclear jobs board that provides nuclear job seekers access to international directories of Nuclear Employers, Nuclear Resumes and Nuclear Jobs such as Nuclear Engineer Jobs, Nuclear Construction Jobs, Nuclear Power Plant Jobs, Nuclear Medicine Jobs, Nuclear Pharmacy Jobs, Nuclear Security Jobs, Nuclear Physics Jobs, Nuclear Reactor Jobs, Nuclear Material Jobs, Nuclear Safety Jobs, and Nuclear Waste Jobs.