I provide copywriting, design, PR, and management of marketing communications material.
Carole A. Fanning, Technical Marketing Writer
4 Anchor Drive, Apt. F-436
Emeryville, CA 94608
Technical Marketing Writer for technology companies including Apple Computer, Cisco, HP, IBM, Meru Networks, Microsoft, Oracle, Panasonic, Stratify, Sun Microsystems, and Symantec. Experienced managing teams. Twelve years of experience at Agency.com, Arc Worldwide, Clear Ink, Decision Council, MarchFirst, ModemMedia, and Razorfish agencies.
KLM Creative 5/2007 to 10/2009
â€¢ Managed integrated marketing campaign for Panasonic Toughbook computers. Directed design and writing teams to ensure communications were on target with strategic goals of the campaign.
â€¢ Managed creation of go-to-market materials for the Startup Essentials program at Sun Microsystems.
â€¢ Managed internal newsletters for Cisco Systems.
ModemMedia 1/2007 to 5/2007
â€¢ Developed direct mail for HP.
â€¢ Managed Microsoft partner email newsletter.
Arc Worldwide Advertising Agency 6/2006 to 12/2006
â€¢ Developed strategy for Visa small business ad campaign (TV and radio broadcast).
Razorfish 1/2006 to 5/2006
â€¢ Developed online Visa campaign: site copy, banner ads, email.
Quris 4/2005 to 12/2005
â€¢ Developed email campaigns for DirecTV.
Agency.com 1/2005 to 4/2005
â€¢ Developed print and online rules guide for bank managers and card manufacturers.
Wine.com 9/2004 to 1/2005
â€¢ Managed re-branding of web-site, email, and print brochures.
Oracle 4/2004 to 8/2004
â€¢ Wrote demand generation materials to promote the G5 database solution and related business Webinars.
LookSmart 6/2003 to 3/2004
â€¢ Wrote direct email, case studies, and online material about search marketing solutions.
â€¢ Consulted with product managers, sales, and marketing staff to pitch concepts and implement creative.
Electronic Frontier Foundation 1/2002 to 5/2003
â€¢ Developed mission statement, masthead tag line, direct mail, and banner ads for this digital rights
â€¢ Print ad campaign ran in Rolling Stone, Spin, and Blender magazines and increased membership by 35 percent.
Clear Ink Agency 12/2000 to 12/2001
â€¢ Wrote online (direct email, Flash features, banner ads) demand generation and print collateral campaigns for
Aspect, Commerce One, Niku, and salesforce.com.
â€¢ Interviewed engineers at Asera, an Enterprise Software company, to write corporate brochures, white
papers, CD ROM, and site copy.
â€¢ Created visual and copy concepts for ad campaign at the Oakland Airport for The East Bay Business Times.
â€¢ Worked with designers and creative directors, presented creative in client meetings, and managed junior
Quokka Sports 2/2000 to 12/2000
â€¢ Developed Flash features, sidebar ads, and banners for Quokka sponsors including Intel, Compaq, and
â€¢ Wrote articles for adidas Tech Launch 2000, a product demonstration at the Olympic training center.
MarchFirst 4/1999 to 12/1999
â€¢ Conducted interviews and wrote articles for the Apple Computer â€œImagineâ€ tabloid.
â€¢ Edited online versions of six articles.
Founder/Owner â€” Litigation Arts 1/1986 to 3/1999
â€¢ Consulted with law firms to produce courtroom exhibits under stringent deadline pressure.
â€¢ Managed designers, animators, photographers and vendors.
Bachelor of Arts Degree â€“ University of Colorado
Marketing and Copywriting Courses â€“ San Francisco State University
Broadcast Internship â€“ KFOG Radio, San Francisco
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