EXECUTIVE LEVEL MANAGEMENT: Director, VP Marketing
Strategic Marketing Management •Advertising •Branding •Business Development •Operations
Highly accomplished and detailed marketing executive with 20 years of experience developing and executing strategic
marketing plans and innovative solutions that get results. Focused on business growth with a reputation of building
product/service and brand awareness. Skilled in management, budgeting and P&L functions. Expertise in producing print,
video and online multi-layered advertising campaigns to target markets. Proven proficiency in optimizing and reallocating
resources while exceeding corporate expectations. Motivational management style with a record of building departments,
improving operations, identifying business opportunities and delivering results which directly affect the bottom line.
Strategic Planning · Internal/External Communications · Online Marketing · Segment Marketing
Competitive & Market Analysis · Project Management · New Business Development
Operations Improvement · Contract & Media Negotiations · Project Management
P&L · Budgeting · Team Leadership · Synergy Development
PROFESSIONAL EXPERIENCE
GULF BAY GROUP OF COMPANIES, Naples, FL · 2008 - Present
Largest privately owned real estate development and hospiality company in Florida with holdings valued over $7 billion.
Director/Vice President of Marketing
Leadership role responsible for all Marketing, Communications, Membership Sales/Services departments within Gulf Bay
hospitality, resort/F&B and real estate development entities. Lead multiple departments in restructure to increase sales, enhance
services, improve operations, increase restaurant revenues and resort room occupancy through strategic planning and
execution. Oversee market research, competitive analysis and P&L accountability for 7 departments. Direct creative teams in
developing all advertising media plans, sales collateral, internal/external communications and internet marketing campaigns.
• Developed and executed the first comprehensive marketing plan to resident and non-resident target markets resulting
in $1.3 million in golf revenue; break even expected for 2009
• Achieved up to 40% event/F&B cover increase through the development of an aggressive marketing plan
• Increased resort website traffic and room bookings by 20% after analyzing website analytics, SEO, SEM, PPC,
Web Ads and GeoMarketing programs, then implementing online changes without incurring additional expense
• Created aggressive marketing plan for the new Marina with a total budget of $12,000; occupancy went from
0% to 75% within 9 months of opening, resulting in a $40,000 monthly revenue increase
• Transformed department into an in-house advertising agency supporting all divisions with quality advertising campaigns,
marketing materials, enhanced communications and websites/e-marketing utilization, saving over $150,000
• Negotiated advertising media buys and printing contracts resulted in over $95,000 in savings and $50,000 in
additional advertising opportunities
• Launched social networking presence on the internet to include facebook, blogs, flickr, YouTube, etc.
• Strengthened corporate identity and brand recognition through effective internal and external communications utilizing
print, TV, websites, e-marketing and public relations
• Successfully developed and managed the execution of all marketing and advertising campaigns from lead generation
tracking to fulfillment and analysis
WCI COMMUNITIES, INC., Bonita Springs, FL · 2002 - 2007
Premier developer building over 50 master-planned communities and luxurious highrises in Florida and Northeast, US.
Marketing Manager
Leadership role in managing sales and marketing for three upscale communities within Southwest Florida including budget
and financial accountability. Responsible for project management of up to eighty projects simultaneously within real estate
sales and amenities divisions. Mentored, managed and led the marketing and creative staff in the development and
execution of media plans, print advertising, marketing campaigns and internet initiatives.
• Managed $2 million annual marketing budget, strategic marketing plans and community branding
• Generated $1.2 million in sales within two weeks of executing a target market advertising campaign
• Negotiated advertising media buys, proposals and contracts with outside vendors for print, photography and other
media translated into a 30% savings
• Conceptualized, planned and launched several print and online marketing campaigns
• Led development team in the creation of several integrated community websites and interactive touchscreen technology
• Received several Addy Awards for design excellence in the creation of marketing materials
• Recognized for the outstanding creation and execution of the largest corporate direct mail campaign which also
exceeded the lead generation expectations by 50% and was 35% under budget
• Utilized CRM System to analyze trends and markets to effectively create marketing strategies with optimal results
ACTION GRAPHICS, Naples, FL · 2001 - 2008
Marketing consulting business providing exemplary advertising services to clients in the real estate, hospitality, financial,
medical and advertising industries.
President and Owner
Performed all sales and marketing responsibilities to establish client base. Developed advertising campaigns and marketing
materials from conception to print. Provided marketing and operational expertise to help build internal marketing
departments, improve efficiencies and reduce expenses. Partial Client List: Robb & Stucky,WCI Communities, Inc., London
Bay Homes, The Links of Naples, Elias Brothers Communities, EsteroAdvertising, Traverso Advertising, Priority Marketing,
Heavy Duty Manufacturers Assoc., Naples Realty, The Society of Biomolecular Screening, Fort Myers Boat Club, Danbury
Hospital, Gulf Coast Hospital, Southwest Florida Regional Medical Center, Lee Memorial Hospital, New Milford Hospital
ADDITIONAL EXPERIENCE
Adjunct Professor, Resort & Hospitality Marketing - Florida Gulf Coast University, Fort Myers, FL (2009)
President and Creative Director- Creative Desktop/Creative Webpage, Brookfield, CT (1990-2001)
Director of Marketing(consultant) - Club Golf, Manchester, CT (2001)
Marketing Communications Manager- Dataline Corporation, Wilton, CT (1988-1990)
COMPUTER & SOFTWARE PROFICIENCY
QuarkXPress, Pagemaker, InDesign, Freehand, Illustrator, Photoshop, MS Word, Excel, Powerpoint, Outlook, Publisher,
CRM, JD Edwards, Quickbooks, Jonas, Constant Contact, MacOs, Windows, HTML, Internet
LANGUAGES
English (fluent), Portuguese and Spanish
EDUCATION
MBA, Business/Finance· Florida Gulf Coast University, Fort Myers, FL
BBA, Marketing· Western Connecticut State University, Danbury, CT
Certification in Web Design· Naugatuck Valley College, Naugatuck, CT
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