I have 13 years of hospital/biotech experience with a complete binder of award and achievments. I am also a licensed RRT with 15 plus years of critical care experience.
What does this mean to you: I have adapability, diversity and experience in many areas. Plus, not to forget that I graduated cum laude in pre-med.
I am looking for any opportunity where my experience and education may be beneficial to us both.
Sincerely,
Kathy M. Martini-RRT
727-409-5841
KATHY M. MARTINI
14823 Feather Cove Lane, Clearwater, FL 33762 • 727-409-5841
kathymmartini[at]gmail.com
PHARMACEUTICAL AND MARKETING PROFESSIONAL
13 years of hospital pharmaceutical sales
Talented, results-producing Marketing Professional with 13 years of proven documented successes and accomplishments with a record to show a complete portfolio. I bring much talent to the table with my Cum Laude undergrad in Biology and Physics and 21 years of either working and/or selling in the hospital environment. As you read further through my resumes you will get a better understanding where I have been and where I would like to be. I want to be part of a well respected team who brings value to the table.
• Strategic Market Planning • New Market Penetration
• Marketing Collateral Development • Market Research & Analysis
• Web Development & Management • Team Building & Management
• Direct Marketing Programs • Budget Preparation/Administration
PROFESSIONAL EXPERIENCE
Tampa General Hospital 2008-present
Respiratory Therapist-March 07-present, working on their pool staff
I currently work in most facets of their critical care areas of the hospital: Trauma, ER, SICU, MICU, CCU, Transplants, Neuro, etc.
InVentiv Health 2008-2009
Responsibilities: GI Surgeons, pharmacy, General Surgeons, Hospital Educators
I was with a contract sales company co-promoting a restricted new FDA class of medicine known as PAMOLLAR. We were selling the medication in combination for Adolor and GSK, contracted ended June 2009. The FDA has new regulations for the purchase of medications in this class. We worked with a wide variety of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.
Selected Contributions:
 February 2009: Received recognition for performance of excellence in sales by achieving: 108% over goal, Ranked 5th in South East Region and ranked 5th in the Nation.
 Called upon to assist others in learning the basic anatomy of the human body to better understand the physiology of the medication we were selling
Promotion: Entereg
NATIONAL RECOGNITION for initiatives started in community based hospital that will be implemented throughout the country by 5/07.Worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs.
Selected Contribution:
 5/16 “Being the Best Award†for helping out teammates in their new roles, “Mentor-Ship†program
 4/07 “Being the Best Award†for creating a program used throughout the nation to help reps both understand the world of anti-psychotics , CNS and the world those practitioners live in.
 Contributed campaign theme idea that proved effective in delivering overall message.
 1/07 Seroquel Special Incentive program for increasing market share
 1/06 GRAND PRIZE WINNER: Increase market share index and DDD at hospitals
 Regional Recognition: Market share of 57% vs. nationally at 24%
 Promotion of: Anesthesia, Infectious Disease, Corticosteroids, CNS, and Cardiology
 Received national recognition for initiatives started in community based hospitals that was implemented in June/07
 3rd trimester of 07 therapeutic interchange of Baycare (9hospital system)
Hospital Sales Professional-Organon 1996-2001
Responsibilities: Anesthesia, Women’s health care, Urology, CNS
 Increased Zemuron Sales by 151%
 Launched new women’s health care product and established territory market share of 7.7 vs. 4.2% nationally.
Registered Respiratory Therapist
1995-1998 Bayfront Medical Center, St. Petersburg, FL
Critical Care: SICU, CCU, CSU, Trauma and OR
Registered Respiratory Therapist
1988-1995 Western Reserve Care System, Youngstown, OH
Critical Care Area: Adult SICU, CCU, CVSU, Level 2 NICU and Pedi ICU
Staff and Shift supervisor of neonatal and pediatric ICU.
EDUCATION & CREDENTIALS
1994, Bachelor of Science, Youngstown State University, Youngstown, Oh
 Graduated CUM LAUDE
 Major: Biology
 Minor: Physics
1989, Associates of Science, Allied Health, YSU
 Graduated with Honors
 Awarded “Student of the Year†from the Respiratory School
Have taken several courses offered at USF towards an MBA program
Complete resume with awards and achievements are included with binder
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