To secure a marketing/business development leadership position for an energy-related business or within the industry; one in which I can use my expertise and experience to make a significant impact and return for the organization and team.
DIRECTOR of MARKETING & BUSINESS DEVELOPMENT
Creative, business savvy marketing professional with experience in developing, managing, and executing highly successful marketing strategies in competitive technology, sustainability, and energy industries. Results-oriented business-to-business and business-to-market professional. Demonstrated background in identifying emerging market trends, aligning marketing campaigns to enhance brand, ROI and drive profitable business growth. Skilled in directing strategic national marketing initiatives in ever-changing dynamic environments, and negotiating joint marketing agreements and strategic partnerships. Intuitive leader with entrepreneurial spirit and acute business expertise in message development, market penetration and data-driven product enhancement. Solid history of success in research, database and direct marketing, events, promotions, public relations, speakersâ€™ bureau, web and ecommerce, cost control and budget administration.
Strategic Marketing â™¦ Product Marketing â™¦ Business Development â™¦ Integrated Sales and Marketing â™¦
Targeting and Segmentation â™¦ Direct Marketing â™¦ Database â™¦ CRM â™¦ Web and Ecommerce â™¦ Program Positioning â™¦ Communications â™¦ Public Relations â™¦ Brand Management â™¦ Impression and ROI Tracking â™¦ Market Research â™¦
Project Development and Oversight â™¦ Channel Strategy â™¦ New Channel Development â™¦ Relationship Management â™¦ Cross Functional Leadership â™¦ Team Mentoring and Management â™¦ Contract Negotiation â™¦ Budget Management
INDEPENDENT MARKETING CONSULTANT, Stoneham, MA 3/2009-Present
CONSTELLATION NEWENERGY, Boston, MA8/2001-3/2009
Director of Marketing â€“ Sustainability and Products â€“ North America (1/2007-3/2009)
Built an impressive record of achievement through series of progressively responsible positions for retail energy-related product and services subsidiary of Constellation Energy, a $20B company. Oversaw creation and execution of enterprise-wide marketing strategies including product marketing deliverables, branding and promotions, communications initiatives, buyer behavior data analysis, and managing integrated marketing functions to solidify brand and achieve profitable business growth. Conducted primary research including analysis on industry, target markets, customers, competition, performance and satisfaction. Managed internal and external messages and sound bites, resources, agencies, and budget. Mentored and trained team.
â€¢Drove the plan to launch Sustainability Business lines including: Renewables, Carbon Foot print Services, Automated Demand Response, VirtuaWatt software, Energy Efficiency, and NEO Online Services.
â€¢Played an active role in establishing and launching new NEA platform with 10-alliance member companies to support Smart-grid Initiatives, provide for Energy Responsive Buildings, Energy Efficiency and cost control.
â€¢Introduced strategic and tactical action plans including targeting and segmentation strategies to grow booked gross margin for Renewable Products by 30% and double contracted Demand Response business contracts.
â€¢Exceeded expectations for other Electricity, Risk Management, Services, and NEO business lines while achieving 10M+ earned media impressions.
Marketing Director â€“ East Region â€“ New England/Metro North/Mid-Atlantic (1/2005-1/2007)
Continued forward retail business progression with this leading regulated electric transmission and distribution utility company, responsible for directing team of 9 professionals in developing and executing marketing strategies, service messaging, and marketing communications functions across all media formats. Defined regional scope of work, reviewed, and approved marketing elements, managing regional budget. Led team in identifying new market opportunities and devising plan to capture mind share and market share.
â€¢Credited for developing contact strategy and database to support retention and new business goals which generated $42M in tracked, marketing-driven return.
â€¢Increased penetration rates in all matrices by 5% in Associations under contract, while also recruiting and establishing 2 new Strategic Association Partnerships. Earned aggregation endorsements and testimonials.
â€¢Significantly increased brand recognition factors over baselines in each target market increasing public relations and â€˜earnedâ€™ media impressions by 35 million.
â€¢Served as the main point of contact in establishing and negotiating the Corporate Sponsorship Relationships with the New England Patriots, Boston Red Sox, FleetCenter, and Boston University.
â€¢Instrumental in identifying and seeding new markets, and launching in Penn Power in Western, PA.
Marketing Director â€“ New England (8/2001-1/2007)
Recruited to oversee the integrated marketing functions for launching NewEnergy as a member of the Constellation Energy Group following acquisition from AES Energy in 2002. Responsibilities included managing public relations, media, print and online literature architecture, and sales tools. Monitored market trend analysis and data to identify market opportunities. Managed internal and external resources, agencies, research firms, and budget. Responsible for managing advertising, website and electronic commerce, marketing database (Market Spectrum and PDP applications), lead generation and direct programs. Coordinated special events, trade shows, sponsorship programs, speaking opportunities, and presentations.
â€¢Spearheaded growth opportunities, establishing and maintaining strong New England Region market channels growing business from 100 MW in 2001 to 3800 MW by 2006 year-end.
â€¢Achieved a 57% market share in New England in 2006.
â€¢Introduced strategic and tactical marketing action plans to launch newly-deregulated CT market, earning 88% market share. Co-orchestrated grass roots regulatory-media campaigns to keep CT market from re-regulating.
â€¢Instrumental in driving firm to become the largest retail electricity supplier in New England.
â€¢Managed critical client relationships in the firmâ€™s first annual Senior Golf Classic Corporate Tournament Sponsorship in Baltimore, MD.
ENERMETRIX, Maynard, MA 6/2000-6/2001
Managing Director of Marketing
Selected proven marketing insight, leadership, and expertise to direct the marketing operations for this $70M start-up energy â€˜market-to-meterâ€™ SaaS technology firm. Responsible for strategic marketing and communications plans, and large business-to-business development strategies. Supervised team of 9 direct reports. Prioritized marketing processes and identified market opportunities. Managed budget.
â€¢Created and developed a lead generation process accounting for $200M in software license leads for â€˜market-to-meterâ€™ technology.
â€¢Led team through process for defining and implementing Siebel CRM system that aided in tracking customers and prospects.
â€¢Managed public and media relations. Tracked impression rates, response, and effectiveness.
NORESCO, Framingham, MA 11/1998-6/2000
Director of Marketing
Entrusted with managing all marketing activities for this $170M national energy services company which was owned by Equitable Resources. Served as main point of contact in the creation and management of the marketing plan, including defining target markets, product and service messaging, and marketing communications functions. Administered marketing budget and resource management strategies. Planned, developed, and executed new business development campaigns to build customer base.
â€¢Proactively instituted a standardized proposal process for generating highly targeted prospects, developing up-sell campaigns, and implementing profitable contact strategies.
â€¢Drove process to re-brand and revitalize firmâ€™s image that increased awareness by 35% over baseline, increased market share, and influenced business growth.
CAREER NOTES: Previously held positions as the Director of Marketing for EnergyVision (1995-1998), and Marketing Consultant / Direct Marketing Manager / MARCOM Manager / Networks Marketing Manager / Account Executive for Digital Equipment Corporation (1984-1995).
MBA concentration in Marketing/Marketing Research
BOSTON COLLEGE, CARROLL GRADUATE SCHOOL OF MANAGEMENT, Chestnut Hill, MA
BA in Economics/Business and Sociology
WASHINGTON & JEFFERSON COLLEGE, Washington, PA
~ Graduated Cum Laude
Certified in Pragmatic Marketing
The Industry Standard for Technology Product Management and Marketing.
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