Seeking a marketing leadership opportunity in an energy-related environment where I can utilize 10 years of industry experience to create or reinvent a high-impact, brand marketing presence. I have an entrepreneurial spirit and a strong interest in working with new teams, new companies & new ventures to build or ignite a memorable path for a growing organization.
OBJECTIVE
Seeking a marketing leadership opportunity in an energy-related environment where I can utilize 10 years of industry experience to create or reinvent a high-impact, brand marketing presence. I have an entrepreneurial spirit and a strong interest in working with new teams, new companies & new ventures to build or ignite a memorable path for a growing organization.
NOTABLE ACHIEVEMENTS
Produced and directed a short movie about cable-free land seismic technology in northwestern Colorado in 2008
Launched a successful integrated “awareness-building†campaign [Intelligent Acquisition]™ in 2008
Developed and launched new corporate identity campaign for international, quarter-billion dollar energy Services Company in 2003
Implemented aggressive media relations strategy and increased editorial coverage of company products by 50% between 2003 and 2006
Led product marketing communications initiatives for e-commerce solution during 60% revenue growth periods between 2001 and 2005
Managed five consecutive, award-winning annual reporting campaigns between 2001 and 2008
Directed creative and copy development for two award-winning corporate web sites in 2001 and 2003
PROFESSIONAL EXPERIENCE
Energy Marketing & Media Consultant
Houston, Texas (January 2009 – Present)
Currently, I am leveraging long-time industry relationships with the media, creative firms, and senior management colleagues to consult on a project-by-project basis. My current projects include:
Manage US-focused media relations and marketing communications programs for an airborne geophysics company based in Canada
Initiate corporate identity evaluation and brand development project for start-up oil & gas production data company based in Houston
Revive awareness of non-profit pediatric diagnostic testing & research foundation using viral and digital marketing strategies
Sr. Manager, Global Field Marketing | Media Affairs
ION Geophysical - Energy Services
Houston, Texas (April 2007 – January 2009)
I was tasked with building the company’s media strategy including technical and byline articles, press releases, annual report and media events. I also managed a regional team of marketing managers for Europe, Middle East, Africa, Russia, and China Asia-Pacific. I reported to the SVP of Corporate Marketing and had 6 direct reports.
In charge of high-stakes integrated marketing campaigns for two major revenue-targeted product lines in 2008-2009
Administered inbound corporate communications to worldwide employees including organizational announcements and information related to acquisitions, human resources, and community affairs
Supervised company-wide major events & conferences in the US and Europe from planning & logistics to execution
Managed relationships between corporate marketing, regional marketing, business unit marketing, and the design firms.
Corporate Marketing Communications Manager
TGS-NOPEC Geophysical Company - Energy Services
Houston, Texas (January 2003 – August 2007)
I directed creative execution, global brand development, media relations, regional product marketing, and market research for international energy company. I report directly to the VP of Business Development and had 5 direct and 2 indirect reports.
Executed integrated marketing communications programs including direct mail, multi-media, corporate web site design & implementation, trade shows and events, advertising, public relations, media relations, collateral and annual reports
Provided agencies and vendors with insightful, actionable judgment at both conceptual and executable stages
Managed brand transition through 4 acquisitions and lead comprehensive, integrated re-branding strategy and corporate identity program for worldwide offices
Conducted necessary market research to continually improve service offerings and drive successful product positioning strategies
Director of Marketing Communications
A2D Technologies, a TGS-NOPEC Company – Energy Services
Houston, Texas (April 2001 – January 2003)
I reported to the CEO and executed global marketing strategy for an innovative, energy services e-commerce company. I managed a lean team of two marketing and design personnel and managed to increase the company’s market share by more than 40% in two years.
Developed product marketing plans for company’s key revenue generating products: an e-commerce data repository, LOG-LINE Plus! ®, and geologic interpretation software called smartSECTION®
Coordinated all aspects of product launch or updates including product marketing plans, promotions, sales, pricing, and packaging
Managed creative and communications strategy for company-wide advertising, collateral, web site, press announcements, corporate and global industry events
Production Manager
The Boswell Group, Advertising and Marketing Agency
Houston, Texas (September 2000 – March 2001)
I reported to Agency Owner/President and executed several direct mail and event launch campaigns. In just under a year, I improved client relations and gathered a clearer understanding of client needs. Our projects and response rates doubled. I had 2 direct reports.
Implemented campaigns for million dollar accounts in the energy, utilities, healthcare, real estate, telecommunications and retail industries
Project-supervised creative strategy and production of direct mail, print, outdoor, advertising and print programs
Generated presentations, creative briefs, project estimates and timelines for precise and effective client communication
Customer Service Representative/Sales Associate
Technigrafiks, Inc., Printing & Graphics Services Co.
Houston, Texas (June 1997 – September 2000)
Technigrafiks was a graphics production house with a national roster of ad agency accounts. I reported to the Sales Manager and worked closely with various departments to project-manage print production and media.
Managed advertising and printing projects for multiple advertising agencies and companies in energy, music, and real estate industries
Coordinated production and delivery of advertising materials to major worldwide publications
Junior Media Buyer
American Television Time (ATT)
Austin, Texas (August 1996 – May 1997)
ATT was a direct response broadcast production company who bought and sold commercial time slots for TV markets all over the U.S. My role reported to Senior Media Buyers responsible for major markets, whereas, I was responsible for small-scale markets.
Assisted senior media buyer with over 60 nationwide markets including Cable TV and Negotiated direct response rates and spot time in growth markets
Coordinated media circulation from dub houses to nationwide stations and markets
EDUCATION
Bachelor of Science in Advertising Communications, August 1996
The University of Texas at Austin – Austin, Texas
PROFESSIONAL AFFILIATIONS
Member of International Association of Business Communicators (IABC)
Member of American Marketing Association (AMA)
Gulf Research Energy Industry Panelist
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