I am a Senior Marketing Executive with extensive experience leading mid-size to Fortune 500 marketing teams, both nationally and globally. I have over 15 years of experience assisting corporations with growth through full scale marketing programs and business development initiatives.
I feel that my experience would be an asset in this role. I have worked closely with leaders in a variety of industries to custom design initiatives for revenue growth, customer experience, and sales/marketing improvements. In addition, I have an MBA/MHA and have taught as an adjunct professor at The University of Dallas.
Thank you for your time and consideration. I hope to have the opportunity to discuss the opening with you in person.
Sincerely,
Jeffery McDonald
SPECTRACOMM, LLC Dallas, Texas (2008 – Present)
A niche consulting firm specializing in the development and implementation of marketing and communication strategies for small cap businesses.
Director of Marketing and Operations
Direct the company’s marketing initiatives, external communications, advertising, budget management, data analysis and project management of firm engagements.
Work directly with clients in the software, automotive and consumer packaged goods space to research, design and implement strategic marketing and communication plans. Client work includes:
• Media plan and buys Brand development and management
• Product rollout
• Development and implementation of social marketing campaigns
• SEO/SEM oversight
• Metric development
• Communication efforts focused on web-site enhancements, collateral enhancement/development, sales presentation development, PR campaigns
SEALED AIR CORPORATION Grand Prairie, Texas (2007 – 2008)
A $4.5 billion world leader in food packaging, protective packaging, and innovative technologies for the construction, transportation, cold chain, and specialty solutions marketplaces.
Global Director Marketing and Communications for Specialty Solutions
Responsible for development and implementation of marketing strategy, brand development and communications for North and South America, Europe, Asia and Asia Pacific. Worked closely with R&D to help create innovative product solutions for the, automotive, construction, marine, and aerospace industries. Led a team of 15 marketing specialists in 10 countries and reported directly to division president.
• Managed outside agencies to develop ad and branding campaigns to support product rollouts
• Directed Web site redesign, traffic monitoring, and lead generation programs.
• Worked with global customers to identify needs and design custom solutions, for pricing, communication, marketing, and commercialization efforts.
• Coordinated all marketing/sales efforts for global sales reps, regional leaders and market directors.
• Departmental oversight for design and implementation of communications database for all global departments.
• Led the design and implementation of the company’s sustainability and recycling effort.
• Company representative for Students in Free Enterprise, SIFE, to recruit leading college students from around the globe.
MARITZ INC. Dallas, Texas (2006 – 2007)
A $3 billion organization and the leader in the areas of research, learning systems, meetings and events, incentive programs and consumer loyalty marketing.
Vice President and Managing Director of Sales and Marketing for the Learning Division
Responsible for brand development, implementation and rollout of sales and marketing programs and learning solutions for the retail, casual dining and hospitality sectors.
• Directed development of learning programs to improve operations, the front line sales force and the customer experience for Fortune 500 retail clients.
• Led design of custom learning programs targeted at improving customer experiences and sales force improvement.
• Responsible for the ongoing marketing and sales planning for the retail, casual dining, and hospitality markets.
• Managed all project teams working on engagements.
• Member of the Retail Industry Forum
Jeffery R McDonald Page 2
REDDY ICE, INC. Dallas, Texas (2004 – 2006)
The world’s largest provider of packaged ice, serving approximately 82,000 customers in 31 states and the District of Columbia.
Vice President, Marketing and Business Development
Responsible for development, management and analysis of marketing/business development for packaged ice, a bottled water facility and 7 cold storage facilities. Oversaw all communication efforts during a successful IPO.
• Re-branded the Reddy Ice name/logo and tag lines.
• Managed company-wide rollout of the new logo to all trucks, uniforms, POS/POP materials and ice merchandisers.
• Designed and developed all collateral materials for the sales force.
• Designed and developed corporate Web site, and developed online strategies for national accounts to drive ice sales.
• Served as key spokesperson to all national media.
• Created additional revenue opportunities by partnering with national companies to advertise on truck fleet and ice bags.
• Worked with national accounts to design marketing and sales programs to increase ice sales in non-peak months.
• Directed aggressive marketing campaign to develop new channels of distribution with customers and distributors.
• Managed market research to test ROI of marketing and test programs.
• Responsible for successful launch of a new packaged ice product, Crystal cubes to the retail market.
• Responsible for rollout of a $5 million technology tool to provide customers improved AR/AP tracking.
THE MHA GROUP / RN demand Irving, Texas (2003 – 2004)
RN demand, a division of the MHA Group of Companies, one of the nation’s largest healthcare recruiting firms, specializing in the permanent and temporary placement of RNs.
Executive Director, Marketing and Sales
Directed comprehensive brand development, growth strategy and strategic marketing initiatives for the start-up of
RN demand business division, as well as, sales for the central region consisting of 16 states.
• Developed corporate vision, strategy and goals, and brand identity
• Designed RN demand Web Site creative, content, and directed site architecture.
• Developed all marketing and sales collateral.
• Developed process for corporate communications.
• Developed corporate sales presentation targeting healthcare associations and hospital systems.
• Assisted in the design and implementation of recruiting techniques utilized nationally.
• Led training sessions designed to strategically coordinate systems for implementation upon client engagement
• Managed marketing and sales for the central region.
CONTEXT INTEGRATION Dallas, Texas (2000 – 2001)
Designed and implemented e-business systems for clients in the retail, financial services, media, telecommunications, energy, and life science industries.
Senior Marketing Executive
Responsible for creating and expanding sales and marketing efforts through the development of strong client relationships for the North Texas practice. Worked with teams to develop Internet strategies and solutions, oversaw multiple client engagements and assisted in designing the business development and marketing processes to further enhance service offerings and support company growth.
• Responsible for $4 million individual sales quota in the Web solutions marketplace and for growing the Dallas office sales to over $9 million.
• Performed business development/marketing activities and sales initiatives to drive new business opportunities (sales tripled over a one year period).
• Provided executive leadership and administrative management to Context managers and consultants in the areas of career progression, training and development, salary administration, and mentoring.
• Developed strong partner relationships with leading e-business technology companies to establish additional sales leads and subsequent revenue (partner driven sales represents 50% of total revenue).
Jeffery R McDonald Page 3
SPECTRACOM, LLC Dallas, Texas (1990 – 2000 & 2001 – 2003)
A management and sales/marketing consulting firm specializing in the design and delivery of programs focusing on, sales/marketing strategy and development, organizational change, human resource development, leadership and systems/technology integration.
Vice President of Marketing and Sales
Responsible for company-wide marketing plan, delivery of client programs, and sales.
Senior Director of Operations
Oversaw all marketing efforts, development of training curriculum, business development activities, partner alliances, staffing, employee development, human resource policy development, sales, budgets, performance measurement systems and overall P&L for the Dallas office.
• Grew revenues 25% annually over a period of 10 years and expanded the company’s exposure and offerings in the human resources field to the Fortune 1000 through aggressive business development and marketing activities.
• Senior Organizational Development Specialist for top-tier companies undergoing significant change initiatives, such as; re-branding, marketing support, systems integration, process redesign and/or reorganization, and organizational change.
• Managed consultant and ancillary staff of approximately 15 people.
UNIVERSITY OF DALLAS
Adjunct Professor, Graduate School of Management
Teach graduate level course in marketing strategy, leadership, human resource development and quality to MBA candidates with one of the nation’s foremost authorities in the area of Quality and Quality Systems Development.
EDUCATION
Master of Business Administration
Master of Health Services
University of Dallas, Dallas, Texas
Bachelor of Science
University of North Texas Denton, Texas
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