open- I do not own real estate nor do I have a family.
open- I do not own real estate nor do I have a family.
I am looking for a marketing or business development opportunity in the renewable energy industry or energy efficiency field. Preferably in the photovoltaic arena, but am open.
Holt Gollatz
140 Birmingham Road • West Chester, PA 19382 • (646) 479-5535 • hgollatz[at]gmail.com
PROFILE
Innovative marketer with experience launching new products in multiple industries. Areas of expertise: brand and product management, new product marketing, interactive brand marketing, direct marketing, sales and business development, project management, and retail marketing.
PROFESSIONAL EXPERIENCE
Kaiser Wood Products, West Chester, PA 2009–present
A manufacturer of engineered wood products
Freelance Brand/ Product Consultant
• Designed strategic marketing plan for newly created eco-friendly wood beam product by identifying product’s unique selling proposition and needs of the green building market, the retail channel, and end-user.
• Developed media plan that maximizes media spending and minimizes costs through regional advertising and sales.
• Created promotional strategy utilizing preferred customer programs, promotional item packs, print advertising, and presence at trade conferences, based on need, cost, and probable effectiveness.
• Analyzed the market potential of industries and geographic regions to select most profitable target markets.
Remy Cointreau USA, New York, NY 2008–2009
A nation-wide importer of champagnes, wines, and spirits
Associate Brand Manager, Wine Brands
• Collaborated with brand team to plan and execute a successful effort to reduce overstocking by selling 6,000 cases of wine.
• Developed sales and marketing plans for various wine producers, identified ideal target markets within retail and restaurant industry, and designed budget-optimizing promotions to meet sales and distribution goals.
• Monitored and evaluated competitive performance of wine brands, using Nielsen, Trade Pulse, and Diver market data to identify opportunities and make strategic recommendations.
• Tracked $2 million A&P budget and oversaw invoice approval and assignment to designated budget categories.
• Designed marketing tools and POS materials for brands, to be used by national sales force and distributors.
Omni Wines, New York, NY 2004–2008
An importer and wholesaler of wines, teas, and spring water
Account Executive
• Doubled territory’s sales to roughly $500,000 by segmenting market into mass and boutique channels,
identifying their needs and adjusting product mix, and using fact-based selling to position products in marketplace.
• Drove sales to 70 percent of full-time level as a part-time 100% commission account executive while attending a full-time MBA program between 2006-2008 by attaining superior in-store product placement, intensifying consumer trial program, and securing high-turnover category placements in all accounts.
• Created and distributed POS materials, organized sales incentive contests for employees of client stores, and increased product turnover in 2/3 of accounts through effective product placement.
• Raised brand awareness and promoted consumer trial of new products through aggressive program of in-store wine tastings.
• Developed marketing metrics to identify high-demand SKUs and assess the adoption of new products.
Grapes Wine Selection Specialists, Inc., Norwalk, CT 2001–2004
A personal advisory service selling wine to private clients
Marketing Manager
• Designed and executed company’s first marketing strategy for its wine event services, generating 1700 high-quality customers and adding $2 million in yearly sales revenue in 3 years.
• Increased sales rate of events and increased customer conversions at events to 40% by segmenting the marketplace, identifying attractive target markets, and developing line of services based on market needs.
• Set organization’s record with $13,500 in sales at a single event.
• Managed yearly budgets of $60,000 and analyzed financial data to measure profitability of an events division that sold over 100 events per year.
• Responsible for e-marketing initiative including SEO, web content, search word evaluation, blog seeding, and direct e-mail marketing to boost product sales and services purchased online.
Prague Society for International Cooperation, Prague, Czech Republic 2000–2001
A networking organization for business executives, diplomats, and high-ranking government officials
Assistant Executive Director
• Organized fundraising, public relations, and outreach to diplomatic, government, and business contacts.
• Designed and launched fundraising strategy responsible for organization’s first corporate donation of 100,000 kc.
• Minimized organization’s costs by negotiating contracts for services provided by external firms.
• Strengthened organization’s contacts to expand program from 4 to 15 major events in first year.
INTERNSHIPS
Little, Brown & Co., James Patterson Brand Team, New York, NY 2008
Brand Management Intern
• Developed case study for and championed creation of social networking site for nation’s best-selling novelist, which now has over 39,000 users.
• Developed case studies based on consumer research and made recommendations for internet, television, and other media properties.
• Analyzed media spending, Nielsen data, and key marketing indicators such as e-marketing responses, publication sales versus competitors, and projected future sales trends.
Sirius Satellite Radio, New York, NY 2007
Brand Management Intern, Sports and Talk Radio
• Researched and evaluated potential for blog marketing and implemented trial blog advertising campaign.
• Produced copy for online advertising and established relationships with selected bloggers to promote online contests.
• Analyzed promotional activities of competitors and recommended strategic responses.
EDUCATION
Fordham University, Graduate School of Business, New York, NY
M.B.A. (Marketing and Communications & Media Management), 2008
• GPA 3.8; Vice President of Event Marketing, Fordham Business School Marketing Society.
• Relevant coursework: Brand Management; Strategic Marketing; Strategy Implementation; Market Research; Consumer Behavior; New Media; Advertising; Media Management; Corporate Finance.
• Maintained a full-time course load while working part time for Omni Wines and carrying out two part-time internships.
• Developed skills in project management, financial analysis, executive presentation, and team leadership.
Brown University, Providence, RI
B.A., magna cum laude, Russian Studies, 1999
• GPA: 3.7; Pushkin Prize
• Vice President of Sales and Marketing, AISEC (a student-run international human resources company).
SKILLS/ PERSONAL
• Executive Organizer, Czech and Slovak Meetup Group, Manhattan Chapter (2004–2008): expanded membership from 4 to over 90 active members.
• Foreign Languages: Czech (conversational), Russian (intermediate)
• Computer Skills: Statistical Software (Minitab/ SPSS), Brand Management Simulator (Pharmasim), Marketing Data (Nielsen, Diver, Tradepulse), Financial Tracking (Nexus), Database Sales Tools (Telemagic), and Modeling (Excel).
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