Director of Communications or Director of Government and Community Relations with responsibilities in journalism and media relations, public affairs, public relations, and government advocacy for various industries, including media and education. Speaker, writer and media spokesperson. Consults and partners with federal, state, corporate and community leaders and elected officials.
Laurence Kim Huggett
Director of Government and Community Relations with expertise in journalism and media relations, public affairs, public relations, and government advocacy for various industries, including media and education. International speaker, writer and media spokesperson. Consults and partners with federal, state, corporate and community leaders and elected officials.
EXPERIENCE
2008-PRESENT DIRECTOR OF GOVERNMENT AND
COMMUNITY RELATIONS
Office of the President,
Division of University
Advancement
California State University,
East Bay
Served as the university’s official spokesperson in the community and media. Served as principal coordinator for crisis communications as well as day-to-day media interviews.Wrote news releases and articles for the Web and university magazine.
Supervised team transforming the printed staff tabloid into an electronic newsletter, redesign of the university magazine and the news and development Web sites.
Government relations activities included bond campaigns, legislative advocacy, and development of GIS mapping system for districts of nine local legislators.
Developed a strategic communications plan for the department.
Coordinated internal and external communications for visits of four university president candidates.
1996-2005 DIRECTOR OF PUBLIC AFFAIRS
California State
University,East Bay
Served as the university’s official spokesperson in the community and media. Served as principal coordinator for crisis communications as well as day-to-day media interviews.
Wrote press releases, magazine articles and news for the Web.
Supervised writers and designers producing the staff newspaper, alumni magazine, annual report of private giving, university home page.
Created and directed the award-winning News Media Fellowship that brought 40 reporters from six countries to the university.
Created and directed the Ambassadors Program, winner of award from Council for Advancement and Support of Education (CASE). Supervised department that won seven CASE awards.
As university licensing administrator, worked on university name change, trademark protection.
National speaker: CASE International Assembly (Chicago, Boston, Toronto, San Francisco).
Traveled to 14 countries, including university business and speaking in Brazil, Chile, the Philippines, Singapore, Thailand, Japan, and the People’s Republic of China.
Managed writers and designers in support of fund-raising for the $23 million university Business and Technology Center.
Extensive experience working with diverse populations on and off-campus, as well as working on teams for a variety of student service, academic, and administrative departments.
1987-1996 DISTRICT DIRECTOR OF PUBLIC INFORMATION & MARKETING
Chabot-Las Positas Community College District
Served as the official spokesperson in the community and news media. (1989-96)
Responsible for media relations, internal and external communications, community and government relations, public relations, board of trustee relations, marketing, catalogs, schedules, Web site.
Government advocacy brought legislators to campuses and board meetings, coordinated efforts on six state bond issue campaigns (Propositions 78, 121, 143, 153, 1C, 203).
Received state, regional, and national awards.
DIRECTOR OF COLLEGE RELATIONS / EXECUTIVE LOAN
California Community Colleges Chancellor's Office, Sacramento
At request of California Community Colleges Chancellor David Mertes, worked in Sacramento, handling news media relations, press conferences, executive correspondence, presentations to the Board of Governors, researching inquiries from legislative and governor’s offices, testified before State Assembly committee.
Term was as a “loaned executive†(1992-93) from Chabot-Las Positas Community College District.
PUBLIC INFORMATION OFFICER
Chabot-Las Positas Community College District
Served as the official spokesperson in the community and news media (1987-89).
Produced marketing plans, recruitment materials such as a video, television and radio advertisements, district newsletter.
Responsible for board of trustee relations, media relations, internal and external communications, community and government relations, public relations, marketing, catalogs and schedules. Coordinated bond advocacy efforts.
1980-1987 INVESTIGATIVE REPORTER / SECTION EDITOR
The Sacramento Union
United Press International regional award for reporting.
Police and sheriff's department commendations.
Nominated to NASA Journalist in Space program.
Produced 215 front-page byline stories in three years.
Created a weekly special section that grew from 25,000 to 90,000 circulation.
President of Sacramento Valley Media Association network linking 17 press agencies with 20 regional emergency agencies.
ADDITIONAL EXPERIENCE
MANAGING EDITOR AND NEWS EDITOR
Sacramento Suburban Newspapers
Held various positions at this 137,000-circulation weekly newspaper chain before taking over full editorial management of staff of seven editors and reporters.
JOURNALISM FACULTY
Los Rios Community College District
Journalism instructor and evening student newspaper adviser at American River College, journalism instructor at Folsom Prison for Sacramento City College.
EDUCATION
CALIFORNIA STATE UNIVERSITY, SACRAMENTO
• Secondary Teaching Credential
CALIFORNIA STATE UNIVERSITY, SACRAMENTO
• Bachelor of Arts, Journalism
CERTIFICATIONS
Basic Community Oriented Policing and Problem Solving Certificate (California Regional Policing Institute)
Reserve Emergency Public Information Officer Certificate (Governor’s Office of Emergency Services)
CSU Managers and Administrators Training (CSU System wide Professional Development, 4.0 PDUs)
Working Successfully With the Media (CSU System Public Affairs, 6.0 CEUs)
California Community Colleges Instructor Credential
California Secondary Teaching Credential
COMMUNITY SERVICE
Current chair, Alameda County Housing and Community Development Advisory Committee
Formerly on Board of Directors, Tri-Valley Community Television Corp.
Formerly on Hayward Highlands Task Force.
Formerly on Hayward Census Committee.
Five trips with East Bay teenagers building homes in Mexico.
International Media Relations Liaison. United Nations World Environment Conference, June 1-5, 2005, San Francisco, Calif.
Numerous awards in journalism, public relations and marketing from organizations as varied as the Council for Advancement and Support of Education, United Press International, and Admissions Marketing Report magazine.
Complete listing of publications, speeches, articles, available on request.
REFERENCES
Available on request
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