To be a leading member of dynamic sales and marketing team focused on achieving sales goals and profit objectives.
SUMMARY OF QUALIFICATIONS
Accomplished and results-driven sales/marketing professional with an extensive record of success developing and executing powerful and cost effective sales/marketing programs utilizing expertise in the following areas:
PROFIT & LOSS
â€¢ Demonstrated ability to design and implement highly effective marketing plans, new product launches and positioning strategies that maximize sales and profitability and revitalize mature product lines.
â€¢ Gifted communicator with an entrepreneurial spirit and a talent for driving cross-functional teams, creative staff, customers and retailers to achieve timeline, budget, sales goals and corporate objectives.
â€¢ Well-versed in a variety of B2B and B2C industries including solar, office products, food and toys; possesses valuable experience in both start-up and established business environments.
MARKET PROS, INC. â€“ Calabasas, California 1996 - 2003, 2009
Founded this consulting firm to develop marketing plans, strategies, programs and products for a diverse client base ranging from toys and gifts to food, office products and energy management. Worked in conjunction with advertising and graphic design firms on various projects. Served as point person between creative teams and clients.
â€¢ Developed marketing plans and strategies to reverse the sales decline for privately held jewelry company, refocusing efforts on branding, product design and market segmentation for the two major brands.
â€¢ Designed marketing strategy and support materials to launch western expansion for Utilities Dynamics, a power/energy management company
â€¢ Orchestrated design, development and marketing of licensed toy line for 20th Century Fox animated feature, Ice Age; served as primary contact with the studio to create toy line with wholesale value of $12 million.
â€¢ Drove re-launch ad campaign for Polly Pocket line at Ogilvy & Mather; responsible for positioning, creative, production and client management; met project deadline as well as $3.5 million creative and media budget.
â€¢ Guided five-member graphic design team in 12-month effort to develop new product and positioning strategies for clients such as Sara Lee, Avery Dennison and Kal Kan Foods, sparking 30% growth in sales.
â€¢ Designed and implemented all sales/marketing efforts for start-up gift company resulting in the successful launch of Dr. Seuss gift line; developed all marketing materials and recruited/managed outside sales force.
SOLAR INTEGRATED TECHNOLOGIES â€“ Los Angeles, California 2008
Director of Marketing
Recruited by mid-sized solar company to revitalize the marketing function and establish the company as a worldwide leader in the solar industry. Responsible for all marketing efforts including the re-positioning of the companyâ€™s proprietary â€œsolar roofing systemâ€, the re-design and development of all collateral materials, and the re-design of the website for enhanced ease of use and targeted communication.
â€¢ Developed and implemented new â€œcustomer-centricâ€ strategy that effectively differentiated the companyâ€™s proprietary â€œsolar roofing systemâ€ from traditional crystalline systems on key competitive advantages.
â€¢ Drove the website redesign process focusing on the revised corporate positioning â€“ solar energy expertise, innovative product design, unparalleled quality, and proprietary non-penetrating method of installation.
â€¢ Designed new collateral materials to drive the sales effort in key market segments; revised spec sheets to effectively communicate features/benefits; developed new graphic template to establish worldwide corporate identity across all media/methods of communication and boost multinational sales efforts.
SOLAR WORLD CALIFORNIA â€“ Camarillo, California 2003 â€“ 2007
Joined the largest US based solar manufacturer to lead full scope of marketing functions including new product launches, advertising, market research and budgets. Developed collateral materials for all channels of distribution.
â€¢ Achieved first year sales of $7M in the commercial market through revised positioning, targeted messaging and an integrated advertising/promotional campaign focused on key market segments.
â€¢ Spearheaded design and maintenance of capex model and commercial proposal template to ensure the timely incorporation of incentives, utility rates, and product features.
â€¢ Instituted comprehensive annual marketing plan with budget to maximize marketing dollars and resources; drove cross-functional teams ensuring the development of timely, profitable, and in demand products.
PLAYHUT, INC. â€“ City of Industry, California 1999 â€“ 2000
Selected by $20 million toy company to lead expansion efforts targeting major retailers Walmart, Target and Toys R Us. Designed/implemented non-competing marketing plans/strategies for mass, specialty, warehouse club and QVC markets to maximize sales. Managed 10 subordinates across graphic design, product development and marketing.
â€¢ Doubled annual sales to $40 million by growing product line, creating niche markets and boosting product awareness through TV advertising and in-store merchandising.
â€¢ Ensured newly launched products achieved a minimum 7% profit margin by instituting P&L strategies to eliminate negative cash flow and produce significant contribution to the bottom line.
MATTEL TOYS â€“ El Segundo, California 1994 â€“ 1996
Director of Marketing
Headed design, development and marketing of all Boys Action Figures lines for this leading toy company. Oversaw and managed six direct reports in marketing and ten indirect reports in product development.
â€¢ Drove successful launch of Street Sharks to generate first year sales of $70 million through innovative product design, packaging, advertising, retailer buy-in, in-store merchandising and TV programming.
â€¢ Took command of all aspects of marketing and cross-functional responsibility for product development, public relations, advertising, promotional activities, packaging, licensing and entertainment.
TYCO TOYS â€“ Mt. Laurel, New Jersey 1991 â€“ 1994
Director of Marketing
Selected by this major toy company to drive Fashion Doll Lines and Boys Toys Lines including The Little Mermaid, Blossom, R/C Vehicles and Smithsonian Dinosaurs. Designed and implemented high impact marketing programs.
â€¢ Credited with maintaining critical second-year sales for â€œCrash Dummiesâ€ product franchise by developing a line of bad-guy figures to provide depth to a toy disadvantaged by lack of entertainment support and storyline.
WORLDS OF WONDER â€“Fremont, California 1989 â€“ 1991
Contributed to â€œcomebackâ€ strategies for this electronics toy company emerging from Chapter 11 bankruptcy. Handled product development, advertising, public relations, budgeting, marketing research and licensing.
â€¢ Led successful re-launch and expansion of the Teddy Ruxpin line by reducing costs of each item and renegotiating licensing to facilitate profitability rather than loss from each item sold.
CORNELL UNIVERSITY Ithaca, NY
Master of Business Administration Degree
ST. JOSEPHâ€™S UNIVERSITY Philadelphia, PA
Bachelor of Science Degree
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