www.peterwmurray.com Peter W. Murray peterwmurray[at]comcast.net
Caldwell, NJ 07006 (201) 927-8500
DIRECTOR / VP SALES AND MARKETING / GENERAL MANAGER
Immediate impact player who has managed all aspects of P&L responsibilities that exceed $225M and 600 employees. Top Performer, well versed in back office operations. Expert understanding of all sales cycles and distribution channels. Skilled in project management, online marketing, branding, policy and planning, and C-level negotiation. Able to make quick and effective contributions to any type of organization.
Areas of expertise include:
• Building effective operations and sales teams
• Profit Improvement
• Developing and rolling out successful new products
• Reengineering processes for better productivity
• Contract Negotiations
• Turning around poorly-performing operations
• Growth Strategies
• Establishing Strong Client Relationships
• Improving quality and customer service
• Selling cycles and compensation plans
CAREER HISTORY
ENERGYWATCH, INC., NY 02/09 - Present
Energy consulting company offering procurement, financial modeling, expense management solutions, sustainability and green energy programs.
Director of Sales - Led the development and launch of sales and marketing departments.
• Established new revenue stream that grew new sales 225% over prior year.
• Built channel partnership program that expanded company presence nationwide.
• Instituted operational procedures increasing new deal processing by 400% without additional headcount.
• Negotiated contracts with ESCO's and third party suppliers.
DIRECT ENERGY, NY (downsized due to merger) 02/08 – 07/08
Third largest supplier of power and gas in North America, delivering $8 billion of energy and related services to over five million residential and commercial customers.
NY Regional Sales Director - Responsible for managing and launching energy solutions to mid to large size Commercial and Industrial markets in NY.
• Exceeded Q1 sales by 100% in Q2.
• Recruited new sales team and mandated professional sales and product training.
• Provided key sales and marketing strategies, timelines and initiatives for “project revive†launch.
CLIENT INSTANT ACCESS, LLC, NJ 03/04 – 07/07
International messaging provider specializing in voice, fax, email, conferencing, CRM and dialing technology.
EVP Sales & Marketing – Recruited to firm to assist in turnaround. Built a global sales team, created a customer service and training department, introduced an IT trouble ticket system, overhauled operations, re-branded corporate identity including the creation of 3 websites, negotiated and reviewed all legal documents, led all sales efforts.
• Reversed sales decline, increasing major account sales 50% to $9.8M.
• Closed Wall Street customers Goldman Sachs, Bank of America, Oppenheimer, UBS, FBR, JP Morgan, Prudential, Bear Stearns, Deutsche Bank, Alliance Bernstein, Cowen and AG Edwards.
• Targeted international markets, signing long-term contracts with ING, Bank of Montreal, GMP and RBC.
• Integrated CIA services with financial CRM software providers, Bigdough, Nsight, Salesforce.com, Pivotal and others, generating $1.5M new business.
• Directed web development initiative, including redesign of corporate site, launch of 2 retail sites, SEO and cost-per-click advertising concepts, generating $700K conference calling sales and 7500 new customers.
• Successfully re-branded CIA from single product to full-service messaging telephony provider.
• Introduced 24/7 customer service, improving customer satisfaction rate 50% and staff productivity 40%.
MURRAY ENTERPRISES, LLC, NJ Est. 08/03
Sales and Business Development Consultant – Worked with 3 companies.
• Participated in launch plans for a point of sale system company (EZ Time).
• Hired to help launch a prepaid wireless division in the NE (V.Huang & Assoc.).
• Identified new handset manufacturers and retail customers in NY/NJ/PA for wireless company (Inphonic).
• Launched Campaign Ring a political voice broadcasting company
• Contracted with Edgenics to prepare business plan and sales strategy
LOCUS TELECOMMUNICATIONS, NJ 03/01 – 07/03
International Telecommunications Company that provides consumer long distance, cellular and carrier wholesale products.
Vice President of Sales - Joined company and built new nationwide sales team, launched new product line, diversified vertical markets, introduced indirect, retail, telemarketing, e-commerce distribution strategies , created brand identity, instituted new internal procedures for warehousing and inventory control, and negotiated all cellular and wholesale carrier deals. Responsible for $90 million P&L with 12 direct reports.
• Introduced prepaid wireless and other services, increasing sales to $90M.
• Conducted market analysis and reorganized calling card division.
• Increased cellular sales from $3M to $23M, with calling card sales increasing 130% to $67M annually.
• Sales achievements elevated Locus to become AT&T Wireless’s largest reseller.
TSR WIRELESS LLC, NJ 04/94 – 02/01
America’s largest paging retailer with over 275 locations nationwide providing paging, cellular telephones, wireless, 2-way devices and accessories in 35 major markets in 17 states. Promoted multiple times over a 6 year period
Vice President of Retail Sales - 1998 to 2001
Midwest Regional Sales Manager - 1998
Chicago Sales Manager - 1997 to 1998
NJ Territory Manager - 1994 to 1997
Responsible for reorganizing operations, developing a training program, create a unified brand including store layout, uniforms, inventory, and designing a new commission plan, open new locations, identify poor performing areas, negotiate all vendor contracts, oversee all advertising and promotions, identify and integrate new acquisitions. Managed 4 Regional Managers, 7 Sales Managers, 28 Area Supervisors and over 600 retail employees nationwide at 275 retail locations in 17 states with a P&L of $250M.
• Led integration of new acquisition, opening 23 new outlets and increasing sales 40% to $45M annually.
• Negotiated cellular contracts with over 20 wireless carriers including AT&T, Sprint, Southwestern Bell.
• Created catalog fulfillment program, increasing sales from $200,000 per month to $1 million per month.
• Increased revenues by 40% introducing cellular and wireless products to paging only markets.
• Increased customer base by 100,000 users and steadily built sales to 190% of annual budget in 1998.
• Achieved over 175% of budget in 1999.
• #1 salesperson out of 125 nationwide, achieving over 200% of quota in 1995 and 1996.
Rutgers University, New Brunswick, NJ – 1989 Bachelor of Science – Business /Economics
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