EDUCATION
â— LEED Accredited Professional 2006-Present
â— The University of Texas, Executive MBA 1999-2001 Austin, Texas
â— Rice University, Masters of Architecture 1990-1992 Houston, Texas
â— The University of Texas, Bachelors of Architecture 1985-1990 Austin, Texas
BUSINESS EXPERIENCE
Austin Architecture Firm August 2005 – Present Austin, Texas
Director of Marketing and Business Development
â— Marketing Direction and Proposal Management
∙ Opportunity tracking: track and pursue project opportunities using a customized relational database
∙ Data collection: aggregation of all information from meetings, lunches, events, research, and pre-submittal meetings
∙ Strategic analysis: scrutiny of data, fee projections, company workload, and potential profit for go/no go decisions
∙ Teaming opportunities: establish partnership relationships that will maximize probability of interview and selection
∙ HUB coordination: responsible for selecting HUB, WBE, and MBE firms for compliance with submittal requirements
∙ Team formation: selecting and coordinating all subconsultants to enhance strength of overall perception
∙ Format definition: design submittal layout for maximum flexibility, efficiency, and competitive advantages
∙ Narrative creation: write, edit, and proofread owner-specific RFP/RFQ responses with accompanying photography
∙ Image production: create and direct creation of graphics, photography and other visual material for all collateral
∙ Submittal creation: responsible for direction of in-house production of all printed and electronic submission materials
∙ Interview participation: define agenda, message, and all presentation materials and direct interview rehearsals
∙ Debriefing: collect feedback from all sources to understand what has been done well and what can be improved
â— Business Development and Relationship Management
∙ Prospecting: identify potential opportunities, often years in advance, for future design and building projects
∙ Customer Relationship Management: customize and maintain repository of all interaction with potential clients
∙ Networking: arrange and coordinate attendance of meetings, ceremonies, and social events for relationship building
∙ Organizational participation: membership and involvement with Chambers of Commerce, industry associations, etc.
∙ Multi-sector engagement: responsible for pursuing opportunities in public, quasi-public, and private arenas
∙ Partner and subconsultant relations: maintain rapport with all teaming entities that may benefit the firm in any way
∙ University relations: frequently invited to critique UT architectural design studios, recruit students, and lecture
∙ Travel: drive or fly to meetings, events, and social engagements as necessary to establish and solidify relationships
â— Brand and Image Management
∙ Web design and implementation: conceptualize, structure, and create entire company website via hand-written HTML, cascading style sheets, JavaScript, and Active Server Page technology
∙ Web content creation and management: document projects, clients, awards, news & events, company profile, employee profiles, job postings, and other relevant firm information
∙ Web activity tracking: analysis of visitors, peak traffic events, and web page popularity using Google Analytics
∙ Search engine optimization: evaluation and continuous improvement of key word searches and reciprocal links
∙ Award tracking and submissions: maintain awards calendar and create narratives and presentations for submission
∙ Project photography: hire and direct photographers, conduct personal photo shoots, and manage image library
∙ Promotional collateral: design and produce company brochures, direct mailings, project specific brochures, etc.
∙ Media relations: manage contacts with reporters, write and disseminate press releases, quotes, and articles
â— Team and Recruiting Management
∙ Staff management: direct marketing staff and marketing related activities of architectural staff
∙ Mentoring: train direct and indirect reports, conduct performance reviews, and manage career advancement
∙ Goal setting: responsible for aligning employee expectations with business objectives to maximize productivity
∙ Recruiting: indentify candidates, screen and interview applicants, make hiring recommendations for entire company
∙ Marketing meetings: present forecasts, historical analysis, and progress reports to entire company
Intrinsity, High-Performance Semiconductors May 2000 – August 2005 Austin, Texas
Director of Marketing
â— Strategic Marketing
∙ Market research: Interpreted & articulated data effectively and persuasively for executive staff, board, and investors
∙ Analyst relations: Maintained market analyst relations with In-Stat, Forward Concepts, Dataquest, IDC, Semico, etc.
∙ Market forecasting: Constructed models of mobile & fixed wireless, imaging, graphics, security, & biometric markets
∙ Competitive analysis: Surveyed related technologies, competitors, and applications to refine product roadmap
∙ Market intelligence: Validated assumptions with analysts, customers, conferences, and independent research
â— Marketing Communications
∙ Public relations: Actively managed interaction with industry and provincial press including EETimes, MDR, and FSA
∙ Collateral creation: Product briefs, press kits, customer presentations, training material, advertisements, etc.
∙ Agency management: Directed external consultants, public relations, graphics, and advertising agencies to budgets
∙ Press releases: Composed, published press releases; responded to inquiries from customers, media, and vendors
∙ Website development: Defined, managed, and maintained entire company website within tight budget constraints
∙ Conferences and trade shows: Responsible for budget, booth design, graphics, direct mail, promotion, staffing, etc.
∙ Communication productivity software: Proficient with PowerPoint, Word, Excel, Outlook, Photoshop, Illustrator, etc.
â— Business Development
∙ Fund raising: Collaborated with CEO and VPs of Marketing and Operations to raise over $30M of VC funding
∙ Customer qualification: Evaluated and prioritized customer targets; created and presented materials specific to each
∙ Customer relationship management: Implemented Salesforce.com thru contract negotiation, customization, training
∙ Price positioning: Refined technology licensing strategy based on direct customer, analyst, and executive interaction
â— Product Definition
∙ Market requirements analysis: Defined new business strategies to leverage resources and proprietary technology
∙ Branding and positioning: Conceived, assessed, trademarked, and established product names and tag lines
∙ Product introduction: Planned, executed, and publicized product launches relative to timely industry events
â— Resource Management
∙ Leadership: Supervised and mentored direct reports and ad hoc teams toward specific operational objectives
∙ Budgetary discretion: Prioritized sales & marketing expenditures based on highest estimated returns on investment
Motorola, Inc. July 1992 – May 2000 Austin, Texas
â— Marketing Global Demand Coordinator
∙ Forecast analysis: Reviewed numerous corporate databases to identify trends in demand for ~ 500 products
∙ Data aggregation: Automated tedious data collection tasks with Brio, Unix scripts, SQL, Excel pivot tables & macros
∙ Analysis presentation: Presented data to senior management, identified action items, executed corrective measures
∙ Product transitions: Assisted product and design engineers with product introductions, evolutions, and terminations
∙ International coordination: Synchronized aforementioned activity with counterparts in Europe, Japan, & Asia/Pacific
∙ Industry trend evaluation: Based on SRAM commoditization & impending MBA, chose to pursue new opportunity
â— Computer-Aided Design Software Engineer
∙ Manufacturing process tracking: Created software to track progress of computer chips through fabrication process
∙ Design automation: Produced and managed custom software to achieve critical design and verification functions:
- Parse, interpret, and present large amounts of data used for LVS and DRC design verification
- Automatically generate parameterized transistors to schematic and design rule specifications
- Extract and compare physical design data to schematic data
∙ Hardware resource optimization: Implemented system for evaluating utilization of departmental compute servers
â— Physical Design Engineer
∙ Team leadership: 32Kx36 bit BurstRam and 64Kx36 bit BurstRam Fast SRAM computer memory chips
∙ Individual contributor: 8Kx16 Cache Tag RAM for Apple Computer and 1Mx4 SRAM for Cray Triton Supercomputer
PREVIOUS ARCHITECTURE AND DESIGN EXPERIENCE
Independent Architecture Projects Austin, Texas
∙ Pabst Addition: 2nd floor expansion for a family of five in Round Rock, Texas
∙ Goins House: 3500 sq. ft. house for family of six on Lake Travis
∙ Fabec Apartment: four-car garage with apartment above for husband and wife racing enthusiasts
∙ Chacon Apartments: two apartments with adjoining garage for rental purposes
∙ Chacon addition: 2nd floor expansion for family of four in historic Austin neighborhood
∙ Lee House: new residence for family of three on a corner lot in LaGrange, Texas
∙ Nalle Addition: house expansion in Rollingwood to accommodate the arrival of twins
∙ Baney House: ranch house on five acre lot near Lockhart, Texas
∙ Sigmund House: five-level weekend house for family of three on Lake Buchanan
â— University of Oklahoma School of Architecture Norman, Oklahoma
∙ Lecturer: Presented to architecture faculty and students; offered tenure-track professorship by Dean
â— University of Texas School of Architecture Austin, Texas
∙ Visiting Instructor: Sophomore Architectural Design Studio, 16 students M-W-F 8:00 am - 1:00 pm
∙ Design Projects: Assignments included
- Research and present information on design philosophies of noteworthy architects, past and present
- Design a weekend house for two real clients on a difficult lakeshore site
- Create individual web pages to display projects and interests, exploiting the power of the medium
- Design an atelier and residence for 12 fictitious art students and an instructor on a real site in Austin
∙ Lecturer: Presented to student body and faculty on the applicability of architectural design skills to a
variety of other disciplines, including industrial design, graphic design, circuitry design, and software
∙ Guest instructor: invited to lecture on marketing and business development for Professional Practice class
∙ Design critiques: frequently invited to perform formal design reviews of student work
â— Rice University Houston, Texas
∙ Feasibility study: Recommended 3D campus model options for facilities maintenance/planning
∙ Teaching: Defined curriculum for, instructed, and graded advanced computer graphics class
∙ Lab assistant: Supported faculty and student body with projects in Rice’s Advanced Visualization Lab
â— HyperMedia eXchange Corporation Houston, Texas
∙ Interface design: Graphical user interface for visualization tool linking 3D elements to associated data
â— Murphy/Jahn Architects Chicago, Illinois
∙ Architectural design: Projects ranging from Singapore office tower to Paris Hyatt Regency Hotel
â— TXS Industrial Design Dallas, Texas
∙ Product design: Projects ranging from office and medical equipment to aircraft interiors/exteriors
â— Corgan Associates Architects Dallas, Texas
∙ Architectural design: Drafting and model making for a variety of architectural design projects
SOFTWARE & COMPUTER EXPERIENCE
â— Microsoft Office Suite â— Adobe Creative Suite â— Other
∙ PowerPoint ∙ InDesign ∙ Salesforce CRM tool
∙ Word ∙ Photoshop ∙ Google Earth Pro
∙ Excel ∙ Illustrator ∙ Irfanview
∙ Outlook ∙ Acrobat ∙ Programmer’s notepad
∙ Access ∙ VI text editor
â— Web Development â— Programming Languages â— Hardware/Software Platforms
∙ HyperText Markup Language ∙ Pascal ∙ PC – Windows XP
∙ Active Server Pages ∙ C ∙ Mac – OS X
∙ Cascading Style Sheets ∙ C++ ∙ Workstations – UNIX, Linux, AIX
∙ Hypertext Preprocessor ∙ Perl
∙ JavaScript ∙ SQL
∙ FileZilla FTP Client ∙ UNIX Shell Scripting
ACTIVITIES AND ACHIEVEMENTS
Current Firm
Architects Recognition for:
∙ LEED Accredited Professional, 2006-present
∙ Dramatic improvements to quality and format of RFP/RFQ submittals
∙ Substantial increase in the number of targeted annual submittals
∙ Improving hiring process and quality of candidates
∙ Annual performance-based bonuses
â— Intrinsity Recognition for:
∙ Successful identification and penetration of large customer account for business development team
∙ Presentations to Venture Capitalists, Members of the Board of Directors, and Executive Staff
∙ Successful management of trade show and conference activities, foreign and domestic
∙ Contribution to, compilation and distribution of Intrinsity business plans for potential investors
∙ Coordination of press tour activities and associated presentation materials
∙ Promotions from:
- Member of Technical Staff
- Product Marketing Engineer
- Strategic Marketing Manager
- Director of Strategic Marketing
- Director of Marketing
â— Motorola SPS (Freescale)
∙ Chosen and paid to attend University of Texas Option II Executive MBA Program, 1999; GMAT: 710/800
∙ Accepted to Motorola's Technical Ladder, 1999
∙ Individual Contributor Award for work on 1 megabit SRAM design
∙ Selected to attend Motorola's Leadership Institute
∙ Excellence Award for successful execution of Apple Cache Tag memory chip design
∙ Chosen for presentation of successful design practices to panel of corporate vice presidents
∙ Promotions from
- Computer Chip Physical Design Engineer
- Computer Chip Physical Design Team Lead
- CAD Software Engineer (Senior Staff Engineer/Scientist)
- Global Demand Coordinator
â— Previous Associations and Honors
∙ Society for Marketing Professional Services
∙ Austin Chamber of Commerce
∙ San Marcos Chamber of Commerce
∙ Real Estate Council of Austin
∙ Certified Commercial Investment Member
∙ American Marketing Association
∙ Westminster Presbyterian Church, Deacon
- Chairman of the Board of Directors, Westminster Presbyterian Day School, 2004-2005 school year
- Member of Finance and Administration Committee, Chair of Technology Subcommittee, 2003-2004
- Coordinated fundraising event which generated ~ $12K for 12 domestic and international charities, 2004
∙ Dean's List Honors - Highest Honors, The University of Texas School of Architecture, 7 semesters
∙ Eagle Scout, Troop 577, Dallas, Texas, 1984
∙ Cub Scout Den Leader, Pack 61, Austin, Texas, 2010-2011
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