Executive leadership role directing integrated marketing with a focus on business development
Jeffrey Ferguson
Integrated Marketing Executive
Proven Innovator
Developed $1.7 million new revenue channel in the Orlando market for leading broadcast company
Sales Leader
Tripled revenue in four years managing a four person staff at WQTM. Media and promotions point on $15MM Bright House Networks naming rights of University of Central Florida football stadium.
Strategic Alliance Leader
Sixteen-year history of creating strategic alliances. Created proprietary Marketing Alliance Model to identify brand alliance potential
Professional Experience
2006-2009 Sr. Associate General Manager, ISP Sports
• Business development manager for University of Central Florida Athletics
• Capital development for new stadium and arena
2004-2006 Vice President / Velocity Sports & Entertainment
• Headed Municipal Marketing division of national marketing services firm
• Consulted Snapple, Home Depot, Citizens Bank, Cingular and FedEx
2001-2004 President / Marketing Alliance Group
• Established company specializing in B2G alliance development
• Clients included City of Orlando, Universal Studios, Marriott and Purina
1996-2001 Director / Clear Channel Marketing / Clear Channel Communications
General Sales Manager / WQTM-AM / Clear Channel Communications
• Directed 12 account executives in advertising sales
• Named ESPN Radio’s “Sales Manager of the Yearâ€
• Developed special event web strategy
1993-1996 Director / Sponsorship and Retail Merchandising / Paxson Broadcasting
• Developed concerts, festivals and special events for leading broadcaster
• Awarded Pepsi Cola’s “Radio Promotion of the Year†twice
• Created retail display programs leveraging merchandising promotional funds
Education
College: Georgia State University, BBA
Major: Advertising
Minor: Marketing
Veteran
US Navy Reserve
Medical Corpsman
Marketing Experience
Advertising
Events
Sponsorship
Media Placement
Affinity
Sports
Research
Promotions
Cause
Public Relations
Endorsements
Merchandising
Recruitment
Government
Strategic Alliances
Venue Development
Higher Education
Professional Development
________________________________________
Strategic Selling / Miller-Heiman
Conceptual Selling / Miller-Heiman
Major Account Development / Chris Beck
Vendor Sales and Marketing / Gina Gallagher
Packaged Goods Marketing / Global Sales Development
Event Production and Marketing / Global Sales Development
Selling More Sponsorships / IEG Seminar Series
Marketing New Urbanism / Congress for the New Urbanism X
IEG Sponsorship Conference
Strategic Philanthropy / IEG Seminar Series
Effective Communication and Human Relations / Dale Carnegie
Generational Alignment / Lisa Orrell
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