Dynamic and results-driven business strategist offering 13 years of experience driving sales strategy and business development in plastic packaging for construction, industrial, retail, medical, food processing and service. Deliver expertise in identifying and penetrating new market channels to generate revenue streams, while maintaining high levels of business retention with superior customer service and long-term client relationships. Accomplished team builder recognized for steadfast commitment and ability to lead top-performing marketing and advertising operations. Demonstrate record of exceeding sales targets, improving territory performance, and increasing profitability. Command exceptional leadership, presentation, communication, technical, marketing, and relationship-building abilities.
AREAS OF EXPERTISE
Territory Development ♦ Account Acquisition ♦ Strategic Planning ♦ Contract Negotiations ♦ Client Relations
Market Penetration ♦ P&L Accountability ♦ Pricing Strategy ♦ Team Motivation/Leadership ♦ Polymers
New Business Development ♦ Prospecting ♦ Performance Management ♦ Revenue Generation
Training & Development ♦ Account Management ♦ Distribution ♦ Marketing/Branding
CAREER PROFILE
BERG POLYMERS, El Dorado Hills, California 1997-Present
Regional manufacturing representative company and packaging distributor offering wide range of specialty plastic films, bags, and sheeting to food, industrial and retail markets, with annual sales of $2.5M.
Regional Sales Director
Formulate, develop, and direct all major facets of operations, from conducting marketing and human resource functions to planning and administering financials, as corporate President and Founder. Spearhead management and development of territory sales for 7-state western region. Secure, retain, and expand critical accounts with more than 50 distributors and brokers through advanced sales strategies, in addition to superior customer service. Oversee marketing and sales forecasting activities and control multimillion-dollar budget.
Employ technical knowledge spanning automation, Injection, rigid, flexible, polyethylene extrusion, rubberized product, poly corrugated, manufacture and conversion of LDPE, LLDPE, HDPE, BIAX NP, PET and adhesive films to ensure strategic product offering selection Brand marketing across multiple product lines. Marketing containers, both rigid and flexible, printed films, bags and sheeting across territory. Preside over daily office management for 6-member sales team and structure responsive, knowledgeable, and client-focused customer service and administration team. Establish and execute sales and marketing plan to identify and capture opportunities for growth.
• Achieved 22% growth in annual sales for 10 consecutive years.
• Reestablished sales in commodity-focused market through introduction of innovative new product offerings across various product lines.
• Generated 7% of total annual sales through establishment of distribution throughout western Canada.
• Yielded 8% of total revenue and penetrated lucrative Mexico maquiladora market by securing accounts with 2 distributors that exhibit tremendous growth potential.
• Refined techniques and strategies for maintaining motivation, applying product knowledge, relating to customers, and completing assumptive closing to fuel sales increases by presenting regular selling clinics to distributor and
broker groups.
RONALD F. BERG Page 2
916.496.6357 ♦ rplas[at]aol.com
1995-97-WOODLAND POLY/PAN OCEAN, INC., Woodland, California 1995-1997
Plastic film and sheet manufacturer, specializing in polyethylene products, extruders, printers, converters, pallet wrap, bags, and liners; partner company of international venture capital group, Pan Ocean, Inc.
Western Regional Sales Representative
Developed and led execution of acquisition strategy to establish, maintain, and expand local and national accounts with 22 distributors across western U.S. Implemented national and regional programs and initiatives. Devised marketing strategies and prepared collateral to expand brand awareness, access target audiences, and fuel sales of new product lines. Orchestrated planning, control, and optimization of profit and loss (P&L) activities. Met or exceeded annual regional sales quotas.
• Realized annual volume potential of 12,000,000 polyethylene pounds through skillful administration of programs with 11 new distributors.
• Administered P&L to maintain revenue increases for $20M territory through skillful execution of cost analysis and budget planning.
• Exceeded regional objective by 12% in 1996.
1993-95-JANI KING OF CALIFORNIA, INC., Sacramento, California
Global commercial cleaning company with more than 12,000 worldwide franchise locations.
Area Commercial Sales Representative
Presided over key accounts to support sales and development of corporate client base consisting of commercial property management companies, including Spieker Properties, CB Commercial, and Syfuy Enterprises. Generated new account leads and administered all phases of sales process, from preparation of sales proposals and execution of contract negotiations to completion of all closing requirements.
• Attained 28% territory growth through skillful planning and successful implementation of targeted sales and
marketing programs.
1992-93-ORKIN PEST CONTROL, Sacramento, California
Pest and termite control service provider with more than 7,500 employees serving 1,600,000 residential and commercial clients across North America.
Industrial Sales Representative
Headed key commercial and residential accounts. Orchestrated all sales activities for assigned territory. Presented service features and offerings for key corporate decision makers and residential clients. Realized dramatic capital returns through development and closing of sales leads with emphasis on industrial businesses.
• Boosted territory revenue 31% by driving overall sales growth through expert execution of sales and marketing strategies, from conceptual design through implementation.
• Served integral role in consistently attaining and exceeding all territory sales objectives during tenure.
ACADEMIC CREDENTIALS
Coursework in Business and Marketing
Sacramento City College, Sacramento, California
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