Seeking a marketing communications management opportunity with a progressive employer which utilizes all of my skills leads to strong mutual growth and development long-term for myself, my company and its clients.
Kelly T. Williams
MARKETING ♦ BRAND PROMOTION ♦ BUSINESS DEVELOPMENT
SUMMARY OF ATTRIBUTES
Creative, versatile professional with exceptional communication and teamwork skills, strong work ethic and a “just do it†(and do it right) attitude.
Dedication to long-term client relationship development and strategic account management. Experience in all aspects of marketing, business development, sales, and competitive customer-focused services in local and national sales environments. Extensive advertising, marketing, branding, promotions, TV and radio sales experience.
Outstanding achievement in complex account contract negotiations and execution. Creative troubleshooter and problem solver. Top notch technical and presentation skills. Dynamic, optimistic and helpful personality.
CORE STRENGTHS
• Unique ability to find non-traditional revenue streams within existing accounts.
• Outstanding achievements in complex account contract negotiation and execution
• Proven track record of increasing revenue in broadcast and print media sales organizations
• Supervision of promotions, sales and service support teams
• Ability to thrive in an environment where initiative is the key to success
PROFESSIONAL EXPERIENCE
Interior Comforts, Inc. Charlotte, NC
Interior Design Consultant 09/09--Present
• Create, design, specify and procure residential design solutions.
• Negotiate favorable purchase prices on textiles, casegoods and softgoods.
• Project Management to customer satisfaction
• Contract and supervise design installation.
Konica Minolta Business Solutions - Charlotte, NC 2/09 – 7/09
Account Executive
• Account Territory Management.
• Extensive Database Management
• Achievement of $34,000.00 monthly sales quota during height of 2009 recession.
YellowBook, USA Charlotte, NC 9/07 – 11/08
Media Consultant / Account Manager
• Cross-sold to new and existing customers throughout 3-county, multi-state markets
• Achieved 115% of 2008 annual objective within 9 months
• Top 10 Ranking Candidate for the local market’s President’s Club
• Developed and negotiated display advertising programs for existing clients
Cox Television – Charlotte Charlotte, NC 11/06 – 6/07
Account Manager - WAXN-TV & WSOCTV
• Negotiated broadcast advertising rates and contracts in order to grow existing account base
• Researched, prepared and delivered verbal, visual and written presentations with proposals to clients
• Prospected and developed new business for television and the internet. Clients included:
♦ The Grape ♦ HomeLife Communities ♦ Radiance MedSpa
♦ Edible Arrangements ♦ Imaj Salon & Spa
Kelly T. Williams Page 2
PROFESSIONAL EXPERIENCE (Continued)
Radio One - Charlotte Charlotte, NC 3/05 – 11/06
Account Manager - WQNC-FM (Q92) & WPZS-FM
• Prospected and developed new business, which accounted for a minimum of 10%+ of annual sales
• Successfully cultivated, negotiated and executed the first Radio One (Charlotte Group) Expo; resulting in the
largest revenue generation within the shortest period of time by an advertiser in the 7-year history of WQNC–
2500 clients were targeted and 7500+ actually attended the Expo
• Developed and implemented successful community outreach promotions for clients, such as:
♦ Coca-Cola ♦ Outback Steakhouse ♦ Carrabbas Restaurants
♦ Bojangles ♦ Krispy-Kreme ♦ Dale Jarrett Automotive
• Negotiated broadcast advertising rates and contracts in order to grow existing account base
• Researched, prepared and delivered verbal and written presentations and proposals to clients
Keen Branding, Inc. Charlotte, NC 3/04 – 3/05
Account Manager
• Sold business-to-business branding intangibles via cold calling on information technology, pharmaceutical,
consumer goods, and industrial business sectors
• Prospected, developed and closed a $197K branding contract with King Pharmaceuticals
• Negotiated deliverables and sold through to key contacts at multiple corporate levels
• Extensive research and development of account databases
A CBS Radio/Viacom Property/Infinity Charlotte, NC 9/97- 01/00
Senior Account Manager - WPEG 97.9/WBAV 101.9/WGIV 1600
• Prospected and developed new business, including event marketing and non-traditional revenue streams within
existing accounts; resulting in a minimum of 15% of annual achieved revenue budget
• Negotiated broadcast advertising rates/contracts to develop an account base of $480K into and account base of
$911K in less than two years
• Researched, prepared and delivered verbal and written presentations and proposals to clients and client groups
• Achieved 128% of 1999 annual sales goal - $911K actual vs. $711K budget
• Achieved 110% of 1998 annual sales goal - $657K actual vs. $600K budget
• Created and implemented successful promotions for clients such as:
♦ McDonalds ♦ Kelloggs ♦ Burger King
♦ General Mills ♦ Concord Mills Mall ♦ Pepto Bismol
EDUCATION
The Art Institute of Charlotte Charlotte, NC
Interior Design Certificate
♦ President’s List – Winter 2003 ♦ Dean’s List – Winter 2002 / Fall & Spring 2003
University of South Carolina Columbia, SC
Bachelor of Arts – Journalism
♦ Major - Advertising ♦ Minor - Public Relations
LICENSES / CERTIFICATIONS / SKILLS
• Customer Focused Selling Graduate from the Center for Sales Strategy in Tampa, Florida
• Jason Jennings Sales Training – Series 2000 Graduate
• Licensed for FCC On-Air Radio Broadcasting • Certified Radio Marketing Associate-Chris Lytle
• Microsoft - Word / Excel / PowerPoint / Publisher • Adobe Photoshop
• Arbitron - Tapscan / Qualitap / Maximiser • Media Audit
• Order Entry and Sales Analysis Software: Marketron / One Domain / Matrix / Salesline / Bias
• Certified Google/Yahoo Adwords Specialist
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