Marketing Executive skilled in managing all facets of the function including strategic planning, competitive benchmarking, product evangelism, market research, project management and business case development. Directed all aspects of â€œwhole productâ€ throughout product lifecycle from concept to market exit, developed go-to-market strategy for products including product definition, pricing, channel and promotional strategy, led product teams to implement product plans; integrated product lines from acquisitions into a coherent product-line. Has an MBA and certificate in technology marketing from Caltech.
â€¢ Developed market forecasts for $1billion North American market, and product strategies for $5 billion global Power System product line
â€¢ Made product recommendations for mature product lines leading to $4 million in cost reductions
â€¢ Facilitated Strategic Planning for early-stage start-up leading to the development of a new business plan for a $15 million business
â€¢ Introduced new product development and change-management processes to prioritize resources
â€¢ Worked with clients and partners to develop new business opportunities
â€¢ Developed business opportunities in Europe, Asia, and the Americas.
â€¢ Evaluated the technology and developed business case for Smart Grid and applications.
â€¢ Developed comprehensive plan to identify energy efficiency and demand side management programs to eliminate 300 MW, worked with partners and clients to develop implementation plan and evaluation of impact and process plan
â€¢ Refocused declining program, developed new program partners and clients to turn program around and grew by $300K in first year.
â€¢ Directed product strategy development for more than 20 mature products, leading to a revenue increase of 14% on a $200 million base.
â€¢ Was key contributor in business unit restructuring effort with plans to to grow business from $250 million to more than $400 million in two years.
â€¢ Developed plans to Grow business from $50 million to $250 million in 5 years.
â€¢ Developed Strategic Marketing Planning Process, where none had existed, and doubled department productivity on a $2.5 million budget
â€¢ Saved corporation more than $500,000/year through effective management of public relations and advertising agency.
â€¢ Introduced new corporate image campaign as part of an integrated marketing communications plan, increasing awareness and visibility of corporation in the marketplace.
â€¢ Integrated corporate marketing efforts for merger of two previous companies into formed Illuminet
â€¢ Managed development and implementation of tactical marketing plans for a $200 million market.
â€¢ Led a cross-functional team that participated in the introduction of a new area code in Detroit. This was one of the most problem free area code introductions in the U.S.
â€¢ Fulfilled Director level responsibilities/assignments during six month absence of Department Director
â€¢ Created a Marketing Department including market research and analysis, communications and public relations, and sales responsibilities.
Alstom Power, Knoxville TN (Power Systems) 2009 to present
North American Marketing Manager, AQCS Product Marketing Manager
3TIER (Energy Forecasting Services), Seattle, WA 2008 to 2009
Chief Marketing Officer
WiMAX Forum, Beaverton, OR 2007 to 2007
Sr. Director of Marketing
Kansas City Power & Light, Kansas City, MO (Electric Utility) 2005 to 2006
Product Manager, Energy Solutions
PAGE TWO CHRISTOPHER (CHRIS) DORANDO
VeriSign, Inc.- Various Locations 1996 to 2004
Director-Product Marketing, Communication Services (2002-2004)
Director- Marketing (Illuminet 1996-2002)
NSF International â€“ Ann Arbor, Michigan 1995 to 1996
Ameritech (now part of AT&T) â€“Detroit, Michigan 1988 to 1995
Manager-Central Region Market Management (1992-1995)
Manager-Market Planning and Analysis (1991-1992)
Supervisor (Senior Analyst)-Manufacturing and Distribution (1990-1991)
Analyst-Marketing, Competitive Analysis (1988-1990)
Education / Training
Technology Marketing Certificate
California Institute of Technology; Pasadena, California
MBA â€“ Emphasis in Marketing and Economics
University of Michigan Graduate School of Business Administration; Ann Arbor, Michigan
Bachelor of Arts â€“ Applied Anthropology
Wayne State University; Detroit, Michigan
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