Charlie Daniel
Mobile: (804) 514-4997
Indianapolis, IN 46236 cdaniel[at]ReadyCorporation.com
Senior Executive with Cross-Functional, Cross Industry and International Experience
Willing to Relocate
In 2005, I founded Ready Corporation Worldwide (RCW), a manufacturer of sustainable homes and shelters. Previous to this in 2003, I worked with another start-up, DURRA Building Systems, a manufacturer of environmentally friendly building materials produced from compacted wheat straw (see experience section below). RCW is an offshoot of this company utilizing the same base material (wheat straw panel) in the homes and shelters we design, manufacture and sell.
RCW focuses its sales on the Federal Government and internationally in disaster response and recovery efforts. Current projects include Haiti, Ghana, the BP oil spill on the Gulf Coast and the Federal Emergency Management Agency (with which there is a contract for the supply of our temporary home, the ReadyShelter).
I currently serve as Chairman of the Board of RCW in an advisory position. We have used up to fifteen (15) employees and are working currently with a group of five (5) team members. I have assigned all operational functions to this senior management group. I remain a share holder but am no longer involved in day to day operations.
As such, I am now able to pursue other opportunities. I am seeking a full time position with a progressive company in a management, sales and/or operational capacity. I have experience in Construction, Manufacturing and International Business with organizations with annual sales ranging from a few million to over a billion.
I am a Civil Engineering graduate from the University of Virginia and have 18+ years of diverse business experience. I currently split my time between Richmond, VA (RCW Headquarters and my hometown) and Indianapolis, IN. I am willing to relocate and devote full time to a new challenge.
PROFILE
 Skilled in construction and manufacturing operations, sales & marketing, and estimating departmental / facility start-up, full P&L responsibility, department management, business process re-engineering, budgeting, staff hiring and mentoring and budget administration.
 Skilled in all aspects of sales, long- and short-term strategic planning, market risk analysis, opportunity identification, competition analysis, corporate image development and re-development, product and service innovation, business plan development and top level contract negotiation.
 Skilled in client needs assessment, market intelligence, change order management, problem identification / resolution and client-vendor relations. Recruit and mobilize cross-functional high-performance teams. Formulate and interpret financial / statistical data to facilitate critical decision-making.
 Skilled in problem resolution, employee empowerment, leadership, goal setting and management, communication and motivation. Reliable, honest and dependable. Technically proficient in most corporate and construction software. Self motivated, goal oriented and decisive.
Charlie Daniel
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(804) 514-4997
CAREER BACKGROUND
READY CORPORATION WORLDWIDE, Founder and Chairman of the Board, (2005-Current)
Ready Corporation Worldwide is a global supplier of sustainable building systems, home and shelters. Founded in 2005, the company worked with the Federal Emergency Management Agency (FEMA) and HUD for 2+ years developing the next generation of temporary housing for the Federal Government. This resulted in a five (5) year contract for its supply to FEMA for disaster relief and recovery. Current efforts include the re-build effort in Haiti, the one million home development for the country of Ghana, worker housing for the BP oil spill cleanup and disaster housing for FEMA.
 Self funded the company in 2005 as President and CEO. Incorporated (C-Corp) in March of 2006.
 Responsible for all planning, business development, marketing, company and operational activities, policies and objectives according to the mission of the company.
 Developed all new market initiatives, assessing new markets and analyzing business opportunities to ensure attainment of short and long term financial and operational goals and growth of company.
 In 2006, sold two (2) dealerships (FL and LA) and 100 Ready Shelter units for $3.8 million which launched the company.
 Utilizing industry contacts in both the private and public sector, embarked on a joint operation with FEMA and HUD designing the next generation of temporary housing for the Federal Government in the wake of Hurricane Katrina. In 2008, this resulted in a five (5) year IDIQ contract for its supply.
 In 2009, brought on additional management including a new President and CEO and assumed the position of Chairman of the Board.
 Developed a joint partnership with Dominion Power and Habitat for Humanity for the construction of the ReadyHome, an affordable and sustainable home, the first of which is slated for Northern Virginia.
 In 2010, embarked on two new large ventures; the rebuild effort in Haiti in the aftermath of the recent earthquake and; the one million home development for the Country of Ghana. Additional efforts have been focused on the oil spill on the Gulf Coast for BP worker housing.
DURRA BUILDING SYSTEMS, VICE PRESIDENT, Nationwide (2003-2005)
DURRA Building Systems is a start-up company bringing a new construction acoustic roof and wall technology to the United States. This technology was developed in Australia and has been used there for the past 15 years. Markets include Airports, Stadiums, Arenas, Movie Studios, Theaters, Convention Centers, Schools and Hotels among others. Worldwide clients include Philip Morris, Hilton Hotels, Warner Brothers, Qantas Airlines and IMAX Theaters.
 Hired to evaluate and re-develop Market Penetration Strategy for company. This was a turn-around situation as the company had tried and failed during its first three years of existence.
 Market Penetration Strategy included re-branding the company to DURRA Building Systems (www.DURRA.com) from Affordable Building Systems (www.ABSpanels.com) and a sales and marketing program focused on the acoustic markets outlined above. The new branding campaign was adopted by the owner/licenser of this technology in Australia (www.Ortech.com.au).
 Increased sales over 400% in the first 18-months of the re-branding process utilizing new marketing materials, tradeshows, advertising, direct mail campaigns and one-on-one meetings.
 Developed staffing program to handle new workload and hired key positions for Executive Management, Construction and Installation, Estimating and Sales and Marketing.
 Negotiated contracts for large roofing and wall projects throughout the U.S.
 Traveled extensively throughout the United States giving presentations to the Nation’s top general contractors, architects and owners; traveled approximately 80% of time.
PRIVATE COMMERCIAL / INDUSTRIAL REAL ESTATE DEVELOPMENT – PARTNER, Southeastern U.S. (2002-2003)
 Development partnership focused on the Southeastern United States in most commercial and industrial markets. Responsibilities included strategic planning and feasibility study.
Charlie Daniel
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(804) 514-4997
SUPERIOR CONSTRUCTION CORP., VICE PRESIDENT OF SALES & MARKETING, Charlotte, NC (2001-2002)
 Maintained joint responsibility for the development, growth and management of the Charlotte, North Carolina office with annual revenues growing from $20 million to $60 million in an 18-month period.
 Direct duties included sales and marketing departmental management, staffing (sales, estimating and operations), strategic development for five year growth plan, managing IT plan development and installation, managing client and subcontractor relationships, and training.
 Chaired the company’s Strategic Planning Committee resulting in improved operational tools and procedures including a safety program, estimating procedures, and a project manual (field and office), all of which improved the company’s profit to overhead ratio.
 Designed new image development strategy to redefine company image in the marketplace. This included a new logo, stationary, jobsite and truck signage, and all corresponding marketing pieces. Resulted in immediate recognition in the marketplace that resulted in over $225 million in new project opportunities.
 Developed and managed new sales process inclusive of new lead tracking strategies. Resulted in 200% increase in the amount of qualified leads that are monitored and chased.
 Initiated and chaired Image Awareness Committee, comprised of Superior employees and outside advisors, whose function is to continuously monitor the company’s internal and external image, developing strategies for improvement and consistency. Resulted in 45% improvement in recent image surveys.
 Advised CEO on emerging industry trends; formulated sales, marketing and operational strategies to maximize ROI and market share and to consistently and proactively manage current and future growth.
KBS GENERAL CONTRACTORS, DIRECTOR OF SALES AND MARKETING, Richmond, VA (1998-2001)
 Developed and implemented a fully functioning sales and marketing division from ground-up. Had complete oversight for all sales and marketing strategies including advertising, public relations, corporate collateral material, direct mail, promotions, RFP development and market research design and execution.
 Designed new image development strategy to redefine company image in the marketplace. Resulted in over 100 new and potential clients and over $250 million in sales opportunities.
 Conducted market research, margin analysis study and growth strategy analysis for company resulting in more focused and strategic sales. Revenues increase from $75 to $145 million in 3-years.
 Served on the company’s strategic planning committee consisting of company executives and top-level managers. Designed and implemented the Opportunity for Improvement Program which defined core areas for the committee to focus on.
 Created extensive client base through hands-on sales and cold calls. Maintained relationships with corporate owners and officers, landowners, real estate executives, municipalities, state agencies and economic development officials.
 Coordinated the design, development and accompanying marketing strategy for a new corporate website. Resulted in an immediate 300% increase in the number of ‘hits’ received.
 Developed 40-page quarterly corporate magazine, ‘INTEGRITY’, focusing on image development in the marketplace. Magazine is funded through capital raised from vendors and suppliers. Mailed to 800 clients and potential clients quarterly resulting in increased market awareness.
BEERS CONSTRUCTION COMPANY / SKANSKA USA, VICE PRESIDENT, Atlanta, GA (1996-1998)
 Developed comprehensive national marketing and business strategy aimed at new business opportunities in the sports stadium and arena market, resulting in over $1 billion in sales opportunities throughout the United States.
 Generated sales revenues of $232 million.
 Assisted in an additional $460 million in sales revenues.
 Initiated and assisted company through acquisition due diligence in penetrating the Virginia marketplace by acquiring Heyward and Lee Construction Company, Inc. in Richmond, Virginia.
 Developed detailed competitor analysis and market penetration strategies resulting in increased marketplace awareness and improved sales opportunities.
 Formed and managed several key strategic joint venture partnerships in order to penetrate new markets.
 Directed and managed marketing support program aimed at developing the company’s visibility in the sports stadium and arena market throughout the United States.
 Assisted in the redevelopment of the corporate website as a member of the steering committee.
 Established new customers and built relationships throughout the United States.
Charlie Daniel
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(804) 514-4997
PURAFIL, INC., SALES MANAGER, Norcross, Georgia (1994-1996)
 Managed four representative firms in North and South Dakota and developed and oversaw marketing and sales plan for European operations.
 Developed and managed multiple company wide sales incentive programs.
 Developed new sales lead tracking system adopted by entire company.
 Directed national sales meeting and tradeshow in Chicago with over 80 representative companies attending.
 Directed international sales meeting in Monte Carlo with 22 international representative firms attending.
 Restructured the company sales commission policy. New policy was met with 100% acceptance from representative firms.
 Planned and conducted quarterly sales training sessions on product knowledge and sales strategies for 30-40 sales representatives each session.
 Maintained client relationships throughout the United States and Europe.
EDUCATION
UNIVERSITY OF VIRGINIA, Charlottesville, Virginia (1993)
School of Engineering and Applied Science
Bachelor of Science, Civil Engineering (BSCE)
Graduate Courses: Computer Aided Engineering and Design, User Interface Design Theory, Usability Engineering.
Also, courses in Economics, Accounting and Statistics.
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