COMMERCIAL REAL ESTATE PROFESSIONAL
I am an innovative organizational leader with extensive experience in leasing, site selection, acquisition, construction and development; with recognized expertise in the portfolio approach to strategic market planning by balancing growth and asset management. I offer specific skills developing real estate strategies, managing leasing systems, and the disposition of surplus properties; accomplished at building and leading cross functional teams; proven effective at creative problem solving, and delivering results on time, within budget. I am exceptionally skilled at public speaking, negotiations, communications, market planning and project management.
View recommendations at www.LinkedIn.com/in/jjstanley
PROFESSIONAL EXPERIENCE
ADVANCE AUTO PARTS present
General Manager Store #6372 East Windsor, NJ
BRAND MARKETING and SALES CONSULTANT 2008 – 2009
Managing brand marketing, business development, and sales for the following clients:
• Meditech Media / Integress Meetings & Events
Created new brand identity, with new tag line, for pharmaceutical and healthcare-oriented agency looking to broaden its customer base. Developed and wrote all copy for promotional brochure and all Web Site pages. Created marketing plan for business development. Work completed to date can be viewed at www.meetintegress.com
• Take A Brake (mobile brake mechanics)
Business Development Consultant for start-up automotive repair concept. Developed all marketing collateral and business proposals.
• The Home Depot Home Services
Project and Sales Consultant for Kitchen Refacing and N-Hance wood treatment
STARBUCKS COFFEE COMPANY 2007 – 2008
Regional Real Estate Portfolio Manager
Led the regional approval process for property renewals, relocations, closures, and expansions. Analyzed and negotiated lease changes or amendments to improve business terms and enhance store profitability. Provided leadership and direction concerning asset investment decisions involving all disciplines to include legal, finance, marketing, facilities, design, operations, and planning. Regional leader for the market planning process charged with optimizing value of existing assets for 450 locations.
• Renewed 17 contracts and successfully amended 8, improving business terms and conditions, adding an aggregate of 50 years of rental term, and rent savings in excess of $100,000.
• Enforced contract provisions saving the company an estimated $65,000 during first nine months.
• Successfully managed and trained 2 regional development teams in the preparation and presentation of their 3-year strategic market plans to senior management resulting in adjusted growth targets.
• Successfully trained 2 regional teams on the portfolio approach to store development and real estate management, resulting in regional cost savings.
• Award winning team leader for company-wide process improvement task force on financial lease administration, resulting in increased workforce efficiency.
VALUE PLACE EXTENDED STAY HOTELS 2006 – 2007
Regional VP Real Estate – Northeast
Solely managed the region for the complete scope of project management to include site selection and acquisition, contract negotiations, managing project team through site approval and permit process, architectural review, and closing on title for extended stay hotel concept.
• Delivered first signed contract 90 days after start date yielding a FREE corporate property.
• Reviewed and presented 65 locations for franchise and corporate development consideration.
• Refined and formalized documentation process for site and project review.
JOSEPH J. STANLEY
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DUNKIN BRANDS INC. 1995 – 2005
Field Marketing Manager (1997 – 2005)
Managed all media and promotions for three brands, Dunkin Donuts, Baskin Robbins and TOGO’s; controlled, the entire advertising and marketing budget for the Philadelphia DMA consisting of 300 stores, for all three brands individually and collectively.
• Doubled Average Weekly Sales in Philadelphia market from $8K to 16K during 1998 – 2005 inclusive.
• Doubled Advertising Fund Revenues in excess of $13.0 Million for FY 2005.
• Controlled $13 million Dunkin Donuts advertising budget to within 0.5 % positive variance to budget.
• Produced and managed advertising and public relations campaigns, sales promotions, events, sponsorships, and partnerships for all product launches, leveraging media, sports, and celebrity relations.
• Managed and supervised advertising and promotional agencies, vendors, and cross-functional teams to deliver revenue results for new product launches and business initiatives, on time and on budget.
DUNKIN BRANDS INC.
Real Estate Development Manager (1995 – 1997)
Led franchisee growth and development throughout Northern NJ and lower NY State.
• Consistently exceeded production goals for budgeted new store openings and new first year sales resulting in the region exceeding financial targets.
• Developed numerous non-traditional business opportunities in various arenas, sports venues, and universities involving combined marketing and real estate transactions, throughout the Mid-Atlantic Region.
• Delivered record-breaking store openings (23) for the region during first twelve months.
REAL ESTATE DEVELOPER AND TENANT REPRESENTATIVE 1981 – 1995
Project leader for new business development, acquisitions, project financing, strategic market planning, site planning, and major corporate tenant leasing. Supervised and managed outside professionals, and provided testimony at public hearings to secure permits and approvals. Prepared and presented market wide development plans to chief level executive committees.
• Led acquisition analysis to acquire 2 major restaurant chains and a drugstore chain.
• Acquired sites to develop over 1,000,000 square feet of retail space.
• Successfully opened over 100 retail locations.
• Represented the following retailers in site selection, contract negotiations, and project management, expanding these chains along the east coast:
o McDonald’s Corporation Quick Chek Food Stores Bank of America
o Walgreen’s Drugstores Blockbuster Video Sovereign Bank
o Friendly Ice Cream Rite Aid Pharmacies Pep Boys Automotive
SERVICE EXPERIENCE:
U.S. ARMY - Infantry Officer – Active Duty: Combat Platoon Leader; Reserve Duty: Training Instructor
EDUCATION
MBA, Finance & Marketing, Monmouth University, West Long Branch, NJ
BA, Business Administration, Rutgers University, New Brunswick, NJ
PROFESSIONAL DEVELOPMENT
New Jersey Real Estate License
AMA – Strategic Planning, Competitive Market Planning
McDonald’s Corp. - Market Evaluation & Financial Analysis Schools
Center for Creative Leadership: Leadership and High Performance Teams
Negotiation Skills and Influencing Skills: Rockhurst University Continuing Education Center
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