To secure a postion with a progressive, growth-oriented company that values a superior sales, management, and customer skill set. I seek a company that recognizes and values a difference-maker.
Patrick J. O’Flynn
1915 Slumber Pass • San Antonio, TX • (281) 222-7286 â—
Professional Summary
Extensive experience in sales and sales management and the disciplines of marketing and advertising. A natural leader who typically inspires others to step-up their game while looking at familiar tasks from new and exciting angles. Rare talent to infuse renewed enthusiasm into even the most senior, jaded elements of an organization. Insures the results of strategizing will work to maximum effect while still fitting within an organization’s existing culture and structural limitations. A difference maker. Key skills include:
Customer Relations Conflict Resolution Collateral Material Development
Event Planning Key Account Management Outside Sales
Advertising Contracts & Negotiations Employee Training/Coaching
Sales/Marketing Campaigns Vendor Relations Public Relations
New Product Design Project Management Radio/Television Media
Career Highlights
Authored a state-of-the-art training program focused on the sales manager position. Program was adopted corporate-wide and resulted in dramatically improved efficiency/productivity.
Introduced water treatment/purification products as options in the company’s customer design centers resulting in improved customer experience and an additional $.5 million in revenue.
Drafted and initiated new procedures/methods that dramatically increased value and ROI. Analyzed the media-buying process and identified its weaknesses. Overall procedures reduced costs while increasing media exposure 400%.
Created an unprecedented cooperative, synergistic environment at all levels of influence. Redefined both the Region VP and marketing positions at Ryland homes.
Work Experience
Ryland Homes, Houston and Austin, TX (2005-2008)
V.P. Sales and Marketing—Austin Division
Direct responsibility for $7 million+ annual sales and marketing budget. Supervisory responsibility for sales team of 15+ as well as a field sales manager, marketing manager, internet coordinator, and two-person design center staff. Managed seventeen communities featuring eight distinct product lines and ranging in price from $160K to $500K. Heavily involved in product, price, positioning, and people.
Key Accomplishments:
â–ª Overhauled an extremely senior, under-performing sales team. Developed a culture of winning as opposed to competing.
▪ Convinced Division leadership to take action in an underperforming community. All four “P’s†needed to be addressed. Secured buy-in on a front-line, Division, and Region level and continually re-sold vision.
â–ª Championed, designed, and implemented a web-to-print solution through key vendors to insure increased financial control, improve efficiency/consistency, and lower overall costs. This tool created a new economy of scale.
V.P. Sales and Marketing—Texas Region
Oversaw Ryland’s inaugural Texas Region comprised of four divisions, including the two largest in the company. Responsible for more than 120 communities, 150 sales counselors, 4 marketing managers, 4 internet coordinators, 13 interior designers, and 4 sales and marketing vice presidents. Conducted training programs. Negotiated all local media buys including radio, television, and newspaper. Managed all aspects of division web maintenance and content.
Key Accomplishments:
â–ª Devised and prototyped field sales management training program.
â–ª Dramatically improved the branding message of all Divisions within Texas.
▪ Participated in the Chairman’s Circle Sales & Marketing team involved in navigating a new corporate marketing direction.
▪ Conducted a formal agency search, collected and analyzed competitive data, and convinced the Division’s sales & marketing teams to support retaining the existing agency while overhauling existing procedures to increase efficiencies. Renegotiated the terms of the contract and saved over 20% in fees. This turned a potentially unpopular, yet economically necessary decision, into a win-win.
▪ Unified all sales & marketing disciplines within the Region by introducing the “Team Texas†concept resulting in unprecedented cooperation between the Divisions, creation of efficiencies of scale, sharing of best practices and assets, and increasing productivity.
â–ª Masterminded a web-based communication/training tool, “RylandTV.com†that afforded authorized employees unprecedented access to the various speeches/presentations of upper management, while, at the same time, creating a relaxed/â€fun†forum for sharing sales and training presentations.
Marketing Manager
Managed $5 million+ annual marketing budget and a staff of 8. Served as liaison between division and region ad agency. Responsible for realtor programs and events as wells as community grand openings.
Key Accomplishments:
â–ª Pioneered the use of pay-per-click and key word internet technology at the Division level in the local market. Within a year, results had encouraged the competition to jump on board in order to stay competitive.
â–ª Spearheaded a number of successful marketing campaigns at both the Division and Region level utilizing TV/radio blitzes, guerilla marketing, and other innovative marketing designs.
â–ª Created a standardized printing template system for sales & marketing printing projects which simplified the creative process, protected the brand, reduced costs, and increased sales.
â–ª Implemented a trade-show marketing strategy to include the design of an innovative portable presentation display. Displays ended-up being more efficient and less costly than the traditional permanent solution while affording a more modern & memorable presentation.
J. Patrick Homes, Houston, TX (2004-2005)
Marketing Director/Sales Counselor
Inaugural sales counselor in start-up community of Waterview Estates. Involved in model home interior selections and design.
Key Accomplishments:
â–ª Tapped by senior management to mentor/train existing sales counselors as well as new-hire sales trainees.
â–ª Introduced computer technology and other automated systems as well as encouraged the development of a company website along with other marketing methods to an otherwise unsophisticated, small, family-run operation.
D.R. Horton, Houston, TX (2002-2004)
Sales Counselor, Emerald Division
Sales Manager, Custom Division
Responsible for sales and marketing efforts in fifteen communities for the nation’s largest home builder.
Key Accomplishments:
â–ª Built a sales team from scratch. Ended up outperforming all other sales teams in the Division.
â–ª Sold over $5.25 million in inventory and build jobs in eight months despite a three-month new-product introduction delay. Gained reputation as the one to turn around troubled communities.
B.S., Business and Commerce, University of Houston (Houston, TX)
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