Integrates
progressive B2B / B2C expertise in recognizing market status, analyzing salient
data, and creating collaborative business plans that support and contribute to
an organizational vision; driving short-term processes that produce long-term
growth; and applying strategic leadership in industry-leading, people-focused
organizations with a high level of integrity.
·Talented
marketing executive and leader - generates creative approaches - exposes differentiated,
strategically significant performance - leads to market premium ·Establishes
brand value - drives revenue and organizational performance, especially with
new products and compensation design ·Concurrent
business experience and advanced degrees – MBA, DBA (Doctorate of Business
Administration) Marketing (a.b.d.). Traditional and online teaching experience
¨Concentrated
channel activity during market/housing crash to limit revenue reduction by 75%
¨ Increased
add-on sales by 75% with a peak of 18% of total selling price
¨Led crisis manufacturing
plan to full production within 60 days vs. 180; stable rationing allowed gained
customer loyalty; back-up plan produced major new customer (+10% revenue)
¨Implemented market
segmentation strategy contributing to 67% unit and revenue growth
¨ Increased high volume leads
to sales turnover ratio by 20% within 12-month program
¨ Developed alternate sales
channel strategies for $100 million+ division
NOTABLE SKILLS
Incisive market analysis Business development manager Persuasive customer champion Extremely strong communicator Full P&L responsibility Enterprise leader Product researcher and planner Marketing/matrix expertise Accomplished brand manager Product line management expert Proven sales force trainer Change management driver Effective, organized business manager Experienced executive committee leader Personnel development manager Strategic marketing visionary
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