Summary & Skills
A strategic & creative marketing professional with strong brand, marketing, advertising, direct response, digital, interactive, and social media experience along with outstanding project management skills, relationship building skills and an extraordinary blend of creative and analytical thinking. Industry experience includes travel/tourism, resort marketing, technology, single unit and multi-unit retail, energy/utilities, restaurant and B2B.
Agency and client experience; account management; brand strategy; strategic planning; direct marketing/response; loyalty programs; email marketing; promotional planning; budget management; ROI analysis; project management; creative direction.
Experience
2001 - 2009 | Director of Sales & Marketing
Northwest Framing | Seattle, WA
Responsible for directing, leading and implementing all marketing, brand & communication efforts for 45 retail stores – 4 brands, multiple markets. Includes web development, direct marketing, advertising, collateral, store merchandising, online, web and e-marketing. Also an active member of the Executive Leadership Team.
- Strong marketing background – including brand management, integrated marketing strategy/execution, relationship/direct marketing strategy/execution, database marketing strategy/execution
- Solid understanding of direct/relationship marketing fundamentals including contact strategy across touch points, offer strategy, targeting & segmenting strategy, creative development and results analysis
- Ability to develop customer insight (research, database analytics) and convert into action to change customer behavior or cause action
- Proven cross-organization project management and collaboration skills
- Strong communication skills, ability to sell point of view, and working with Senior Management
- Self motivated, highly organized, and resourceful
1999 - 2001 | Management Supervisor
DDB | Seattle, WA
Responsible for managing, leading & motivating the team with all marketing communication efforts for a national retail brand. This included strategic planning, project supervision, budget management and brand stewardship. Collaboratively as a team, we managed the advertising, promotional, online and direct mail communication for our client’s marketing & sales department.
1996 - 1999 | Product Marketing Manager
Avista Corp. |Spokane, WA
Responsible for the development of the overall strategic direction, product management and marketing management specific to the residential, commercial & industrial product lines to ensure that the product line objectives were accomplished. This also included website planning & development, product development, implementation of strategic marketing initiatives and positioning strategies for the product line.
1991 - 1996 | Marketing & Group Sales Manager/Director
Whitefish Mountain Resort |Montana
Instrumental role with strategic planning of all web development, marketing, public relations, group sales and promotions for the resort, lodging properties, restaurants, retail shops, events and ski school. As a member of the resort’s leadership team, I was responsible for department management, budget, hiring and coaching of the marketing & sales staff. Successful marketing & public relations programs resulted in three record breaking ski seasons, corporate alliances, and national media coverage.
1989 - 1991 | CorpCom Project Manager
Microsoft |Redmond, WA
Responsible for implementing Corporate Communication’s strategic goals by managing and coordinating marketing programs and ensuring that projects were in line with the corporation’s goals and objectives. This position required an expertise in project scheduling, project management, conflict resolution and the leadership to facilitate communication between team members.
1983 - 1989 | Advertising Agency Account Services
Chiat/Day & JWT | Los Angeles, CA
Launched my career at Chiat/Day and JWT in Los Angeles in various junior account service roles.
Education
University of Puget Sound – Bachelor of Science, Business Administration
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