Employment History:
Integrated Marketing Communications Strategist 2008 - Present
Independent Consultant
· Led Budweiser’s community relations campaign to increase sales and awareness of new products
· Regional leader for Walmart’s Pharmacy healthy living/ “live better†campaign
· Led the development of private label prepared food sales in multiple grocery store chains
· Created and executed public relations campaign for Cornelius Animal Shelter’s campaign kick-off
· Developed & assisted in execution of Turquoise Gala’s IMC campaign (strategy, branding, external communications)
Jon Morris & Co.
Key Account Manager/Strategic Customer Analyst 2007 – 2008
· Analyzed bakery/deli items; increased sales 18% & eliminated shrink through change recommendations
· Compiled daily reports illustrating product movement, margin, and growth opportunities
· Managed 20+ vendor accounts while increasing sales and introducing new items
· Responsible for planning and execution of new item presentations/food cuttings for Food Lion/Bloom
· Led the development of a variety of marketing materials including photo shoot, packaging/advertising materials
· Increased internal communication & training efficiency through weekly communication to in-store technicians
· Created, developed, directed trial training program through video webinar use
· Increased store distribution up to 48% for a variety of vendor items
· Directed product display and presentation for annual holiday food trade show
University of Rochester Medical Center: James P. Wilmot Cancer Center
Development Program Assistant for $42.5M capital campaign 2004 – 2007
· Created and implemented 17-county region community outreach program (advertising/PR, creative message, annual event branding, event seminars organization, annual budget, database, R.O.I./budget forecasting & tracking)
· Created and led an e-commerce marketing strategy (interactive website, e-mail marketing, newsletters, teasers)
· Designed, managed, and maintained department website (including various web pages communicating events,
center’s success stories, donor testimonials; writing and distributing monthly e-newsletter)
· Assisted in coordination of Center’s annual gala raising up to $1.4 million each year
· Assisted in creation/execution of private donor’s annual community gala exceeding $80,000 in proceeds
· Managed 70+ volunteer team responsible for securing donated items for Center’s gala auction and special events
· Created, executed, and publicized individual fundraising programs via print, TV and radio media
· Wrote, reviewed, edited PR materials including newsletters, press releases, web pages, campaign materials
· Co-directed internal employee campaign (event management, promotional materials, sales management, etc.)
Education:
St. Bonaventure University 2006
M.A. Integrated Marketing Communications
Market research team member for St. Bonaventure University’s new message strategy
Attended International Business class: Beijing, China, May 2006
B.B.A. Marketing, Concentration: Journalism/Mass Communication 2002
Semester Abroad: Bond University – Gold Coast, Australia, Spring 2000
Selected among 50 applicants to study abroad – Assisi, Italy, May 1999
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